Split Tests | Marketing Funnel | Facebook Ad Hacks | Content Marketing Strategy | Marketing Hacks

• What’s working now on Facebook…

• Our best IAOV Funnels & Our New Membership Model…

• Improving Stick and Reducing Chargebacks…

• Assorted other Cool Tools & Stuff…

Facebook.com/RolandFrasier @RolandFrasier LinkedIn.com/in/RolandFrasier

• To ClickBank for affiliates and merchant processing

• To Spanish Market for your high-performing English offers

• To Portugese Market for your high-performing English offers

• To Yahoo for video shows with ad spend > $500,000

• To CFOs for help getting high-level financial systems in order

• To Fully Accountable for IM friendly bookkeeping/dashboards

• To Ventury Capital for $100k - $500k quick funding

• PM me on Facebook if you want intros.

How Can We Help Connect You For Greater Success?

Using FB Video Ads To Look Like Cinemagraphs


https://www.youtube.com/watch?v=nVHbrcgEpho


$0.01 CPV with a 24% CTRCheck out Cinemagraph.com for more examples


http://survivallife.com/cb/es/2/tw/?hop=survivel17

Landing Page Stress Benefits Explain Features


Landing Page Social Proof Testimonials


Landing Page Stack Benefits Explain Why


Order Page ClickBank ($4.95)

OTO 1

http://familyprotectionassociation.com/waterproof-matches-fire-starters/tripleexpress/index-b.html

OTO 1 ($19.95)

http://familyprotectionassociation.com/waterproof-matches-fire-starters/tripleexpress/index-b.html

OTO 2 ($9.95 + $19.95/Month)

http://familyprotectionassociation.com/waterproof-matches-fire-starters/fpa/index-b.php

OTO Page 3 ($39.95)

http://familyprotectionassociation.com/waterproof-matches-fire-starters/fpa/index-b.php

BOOK: YOUR HAPPY BRAIN CHEMICALS

STRUCTURE YOUR OFFERS TO TRIGGER THE 4 HAPPY

BRAIN CHEMICALS

DRIVE MORE TRAFFIC WITH MEDIA BUYS

Buy Email Drops & Solo Ads To Drive Traffic

STICK STRATEGY

• Immediate Email Receipt & Welcome Letter

• Within 24 Hours Phone Call Explaining Benefits

• Within 5 Days Physical Mail Welcome Kit…

Welcome Letter

Tripwire Gadget

Physical Magazine

Video Course Access

Frameable Certificate

Membership Card

How To Dramatically Increase Stick & Reduce Chargebacks

SPLIT TESTS

Best Practices From A $#!*TON Of Split Tests

Create a Master Split TestChange Log to plan, schedule,

execute and track your split test ideas.


Set up a Performance Tracking Sheet to track daily and weekly

average conversions.

• Video start frame action blur

• Big RED video play button (Wistia defaults to grey)

• Auto-play front-end offer

• Animated GIF (no iPhone auto-play)

• Click-to-play upsells

• 30 second “Billy Mays” style videos convert best


What The Heck Is A Billy Mays Style Video?

Watch “Pitch Men” episodes to see how Billy Mays sold. Watch spot commercials too. Find the best performing spots using Jordan Whitney Green Sheet. http://www.JWGreensheet.com

• CTA after 10 seconds + multiple additional (like infomercials)

• Don’t delay buy buttons

• D/L videos in iPhone format & re-upload as main video (Wistia)

• Pop-under tab under offers for AdSense/Amazon products

• Follow up and exit pops go to Amazon

• Show product and hands not people in videos


CONTENT STRATEGY 2015 FOR INFO/COURSES…

GIVE THE INFO AWAY FREE: SELL THE MEMBERSHIP

BOOK – THE ART OF MEMBERSHIP

• Create slides. Post to SlideShare

• Create video from slides. Post to YouTube

• Demo videos w/stills from video. Post to Facebook

• Book from video transcription. Post to Amazon

• Podcast from book read (celeb readers a plus). Post to iTunes

• Create word art + infographics from book callouts

• Post word art + infographics on Instagram

• Post word art + infographics on Pinterest

Content Engine 2015 For Info-Courses

• Post demo stills to Instagram + Pinterest

• Post book to Facebook as Facebook Notes

• Blog entire book on Tumblr w/ video embeds

• Tweet each chapter, video, slide & image

• Post book as LinkedIn articles

• Run Facebook paid traffic to Tumblr posts

• Run FB paid boost to word art embeds

• Run FB paid traffic to video clips

Content Engine 2015 For Info-Courses

MARKET RESEARCH

• Identify Competitor Sites to observe

• Determine the Voice this niche prefers

• Find out what type of Images the market likes

• List all the Products & Services be offered to the niche

• Know What’s Selling & Who’s Selling and why

• What Newsletters do they subscribe to and why

• See what Social Boards they follow

• Use Tower Data to analyze your buyer demographics

• Which Design Elements do they like and dislike

• Build Customer Profiles & Avatars to market to

How We Do Market Research For A Niche

Ass

BUILD AND STEAL LANDING PAGES SUPER FAST

Grab ANY Landing Page Fast

Grab ANY Landing Page Fast(Note: Must be the “Pro” Plan)

Ass

CREATE SOP MIND MAPS TO FIRE YOURSELF

Ass

SOME COOL NEW TOOLS WE ARE TESTING OR USING

YouTube Cards On Mobile… Finally!

Qvinci To Automate Accounting Dashboards

Wordsmith To Automate Traffic Dashboards

Zoomph To Automate Social Activity

Grytics To Automate Facebook & LinkedInGroup Engagement

Ass

LIST RENTAL + OFFERING NEWSLETTER ADS CREATED AN EXTRA $150,000/MONTH

Adding Newsletter Ads = An Extra $150k/Month

Ass

IMPROVE OPEN & CLICK-THROUGH RATES

Use Viralscape & BuzzSumo When Writing Emails

Ass

ADD A RETAIL STORE LINE TO CREATE AN ECOMMERCE

STORE ON YOUR SITE

Split Tests | Marketing Funnel | Facebook Ad Hacks | Content Marketing Strategy | Marketing Hacks

Marketing

Transcript of Split Tests | Marketing Funnel | Facebook Ad Hacks | Content Marketing Strategy | Marketing Hacks