Steve Jobs on what market research went into the creation of the iPad:"None. It's not the consumers' job to know what they want."

Success is a lousy teacher. It seduces smart people into thinking they can't lose. – Bill Gates

"You can converge a toaster and a refrigerator, but those things are probably not gonna be pleasing to the user."

– Tim Cook, March 2012, explaining the company's stance on convertible tablet PCs.

I feel there's an existential angst among young people. I didn't have that. They see enormous mountains, where I only saw one little hill to climb. – Sergey Brin

If you can't make it good, at least make it look good.

– Bill Gates

A leader is not one who says, "Follow me."A leader is one who says, "I'll go first." – Neale Donald Walsch

Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations. – Steve Jobs

640K ought to be enough for anybody.

– Bill Gates

In this business, by the time you realize you're in trouble, it's too late to save yourself. Unless you're running scared all the time, you're gone. – Bill Gates

Be nice to nerds. Chances are you'll end up working for one

– Bill Gates

Intellectual property has the shelf life of a banana.

– Bill Gates

If you're changing the world, you're working on important things. You're excited to get up in the morning. – Larry Page

Design is not just what it looks like and feels like. Design is how it works.

– Steve Jobs

In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains of the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service. – Steve Jobs

People always fear change. People feared electricity when it was invented, didn't they? People feared coal, they feared gas-powered engines... There will always be ignorance, and ignorance leads to fear. But with time, people will come to accept their silicon masters.

– Bill Gates

Opportunities are usually disguised as hard work,so most people don't recognize them.

– Ann Landers

Leaders are those who empower others.

– Bill Gates

"The only problem with Microsoft is they just have no taste. They have absolutely no taste. And I don't mean that in a small way, I mean that in a big way, in the sense that they don't think of original ideas, and they don't bring much culture into their products." Steve Jobs, 1996 PBS documentary, "Triumph of the Nerds."

Thomas Svensen, Microsoft

Apps 2.0Når telefonen blir for liten

There is an app for … everything!will be

Apps på nye områder nye krav

Tid for et bikkjeslagsmål!

App ≠ applikasjon

Historien

Software anno 1984

Software anno 1984

Utfordringer

Utfordringer

UtfordringerUtfordringer

Utfordringer

Utfordringer

Utfordringer

UtfordringerUtfordringer Løsning

Utfordringer Løsning

App

App

Valgt til “årets ord” 2010 avthe American Dialect Society

App

Lastet ned apps Brukte nettleser0

10

20

30

40

50

60

Prosent av smarttelefon-brukere

comScore, July 2012

Apps

Software

Argumentermot apps

Argumenter mot apps: SENSUR

Argumenter mot apps: BETALINGSMODELL

Sensur

Argumenter mot apps:HTML5

Sensur

Betalingsmodell

HTML5

Men alle vilha apps!

Sensur

Betalingsmodell

Telefonen blir for liten

…running a country– there’s an appfor that?

Fraunderholdning

tilproduktivitet

Alle skjermstørrelser

Folk liker tastatur

Tastatur ≈ Cockpit

Tastatur ≈ Cockpit

Apper må samarbeid

1+1=3

App-sikkerhet = sandkasse

appbackdoor://start-the-app?using-this-inputProtocol handler (f.eks. HTTP)

App 1 App 2 App 3

Veggene må ned!

App 1 App 2 App 3

Veggene må ned!

Android Intents Windows 8 kontrakter

Splitscreen

SnappedviewWindows 8

320px Resterende

Brukere

Privat og jobb-profil – samtidig?thomsven@microsoft.com thomas.svensen@hotmail.com

ActiveDirectory

MicrosoftAccountSingle sign-on

Intern tilgang

Sentral styring

App-kjøp

Delt oppsett

Ekstern tilgang

Kamphanene

Kamphanene

iPad! Svak integrasjon mot Mac/PC

Mangler brukerprofil

Høyer vegger i sandkassa

Mus- og tastaturstøtte

Fast oppløsning

Kun en (relativt dyr) leverandør

Markedsleder

Fantastisk hardware

Effektivt økosystem

Mange apps

Veldig enkel i bruk

Mange tilhengere

UTFO

RD

RIN

GER

CSAMHelse-portal

Super-Officepå iPad(mBricks)

Android tablets!Dårlig sikkerhet?

Ingen business-apps?

Lite standardisering

Vanskeligere å bruke?

Mange versjoner

Mindre tydelig økosystem

Billig, mange leverandører

Mange størrelser

Tydelig vei mot full PC

Brukerprofiler

Intents integrerer apper

Felles filsystem UTFO

RD

RIN

GER

Windows 8Sent ute

Ikke sluttbrukeres førstevalg

Hybrid modell er kompleks

Ny app-plattform – men vokser!

Få og dyre devicer – så langt

UTFO

RD

RIN

GER

Er også en PC

Passer eksisterende infrastruktur

Brukerprofiler: MS + AD

Business apps på vei

Skalerer fra nettbrett til vegg

Kontrakter integrerer apper

Mus, tastatur og touch

Holte – befaringsapp

Appforkontrollavbilag

Apps 2.0 er

State of the art

I rivende utvikling

Ledet av Android og Windows

Utvikler? Lag apps!

Beslutningstaker? Velg apps!

Sluttbruker? Gled deg!

Spørsmål?

• Device management• AD-integrasjon• …

Balansere sikkerhet, tilgang og fleksibilitet

Notification Services

Aut. synkronisering tlf/PC