Social Media Tips for Journalists
United Nations Training Program for Palestinian Journalists
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The State of NewsConsumption in 2015
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More News is Consumed Across Mobile Devices
Source: Reuters Institute Digital News Report 2015
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Takeaway: Develop mobile friendly news content.
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Main Sources of News Are TV & Online (Includes Social)
Source: Reuters Institute Digital News Report 2015
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Takeaway: Social Media acts as a supporting medium,
not often the main news source.
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Main Sources of News by Age Group
Source: Reuters Institute Digital News Report 2015
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Takeaway: 18-24 year olds are the biggest age demographic consuming news online and
on social media.
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News Sources Most Often Associated with Accuracy
Source: Reuters Institute Digital News Report 2015
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Takeaway: Social media is still not considered as reliable and
accurate as other news sources.
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Facebook is Leading Source For News Across Social Media
Source: Reuters Institute Digital News Report 2015
41% Consume News on Facebook Weekly.
6%10%
17%
20%
Facebook: 41%
6%
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Takeaway: Facebook has the most engaged audience on
social media. Make it a priority.
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76% of social media users regularly access multiple sources of news
Source: Reuters Institute Digital News Report 2015
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Takeaway: Invest in multiple social media channels to ensure you’re active where readers are.
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Top Social Networks for
News Are Facebook, YouTube,
WhatsApp, Twitter etc.
Source: Reuters Institute Digital News Report 2015
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Takeaway: Prioritize time splitting reporting on Facebook, YouTube, WhatsApp and Twitter
to reach a wider audience.
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Social Media Fundamentals For Journalists
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Invest in Using a Few Social Channels
For Reporting
Social Media Tips For Journalists
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Know the Difference Between a Journalist’s Use of Social Media vs. a News Organization
Social Media Tips For Journalists
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Optimize News Per Channel For Better Distribution
Social Media Tips For Journalists
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Understand Which Channels Are Better for Breaking News
Social Media Tips For Journalists
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Synch Reporting on Social Media with Other Channels
Social Media Tips For Journalists
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Survey and Analyze Your Audience on Social Media
Social Media Tips For Journalists
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Ensure Accuracy of Your Reporting on Social Media,
Confirm Sources Accordingly
Social Media Tips For Journalists
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Invest in Proper Equipment When Possible Like Portable
Mics, Lighting etc.
Social Media Tips For Journalists
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Start with the Channels with the
Most Engaged Audience
Social Media Tips For Journalists
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Tips for Effective Reporting on Social Media
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Facebook Tips for Journalists
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Setup a Facebook Page, Optimize for Subscribers
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Get Your Personal FB Page Verified to Access More Features
http://bit.ly/verifyFB
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Monitor Trending News from the Mentions App
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Share News That Engages Viewers, Brings People Behind the Scenes
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Use Facebook Live to Report in the Field from the Mentions App
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Example from Journalist Jigar Mehta of AJ+ reporting on Syrian refugees
Use the FB Newswire Page for Verified, Newsworthy Content Worth Sharing
Embed Facebook Content To Integrate Social Reporting
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Twitter Tips for Journalists
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Make Tweets More Impactful with Rich Media
Use TweetDeck to Get More from Twitter
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Live-Tweet to Report on Your Beat & Build an Audience
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WhatsApp Tips for Journalists
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Gather Tips, Pictures, Video & Other Media
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Setup a Dedicate Phone For Your WhatsApp Account
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Experiment with the Broadcast List Feature
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Instagram Tips for Journalists
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Feature Visual Angle of Story
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Tease Long-Form Reporting
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Source Content for Use Elsewhere
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Periscope Tips for Journalists
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Plan Ahead
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Craft an Engaging Description
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Be Responsive to Feedback
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Snapchat Tips for Journalists
Tie Snaps Together to
Provide Ongoing Coverage from your Snapchat
Story
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Make it Easy to Find Your Account on Snapchat
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Thank you for listening!
Please stay in touch.
linkedin.com/in/brianhonigman
brian@honigmanmedia.com