Intro to Social Media for Journalists
39
Mandy Jenkins @mjenkins [email protected] LANG Extravaganza, March 2012 Journalists and Social Media
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Transcript of Intro to Social Media for Journalists
Don't Be This Guy
8 Rules of Social Journalism 1. Respond to replies, comments and questions (especially questions) everywhere 2. Be transparent in all you do
3. Ask for help when you need it
4. Be thankful
8 Rules of Social Journalism
5. Make corrections quickly and publicly 6. Address criticism without spats 7. Be consistent
8. Don't just push your content out, share other links too
Twitter for Journalists
Not just what you had for breakfast...
● Post links w/ comment or question, not headline
● Monitor the people you cover ● Crowdsource stories by asking for info ● Quickly find witnesses, info with search● Live report from the scene of a news event● Show your work
It's All About Who You Follow
Who you should follow
●Your competitors (& bloggers too)●People on your beat●Popular people in your local
Twittersphere●Those who reply to you●Those who re-tweet, share your links
Finding who to follow
●By subject/location: Twellow.com, Wefollow.com
●NearbyTweets.com●Muckrack.com (for finding
journalists)●Look at others’ follows/followers●Spy on Twitter lists ●Listorious.com
Got Tweeter's Block?
●Ask for info/feedback from followers on a story you wrote or are working on
●Re-tweet tweets you like ●Tweet what you’re reading
●Jump in on other conversations
Why Use #Hashtags?•Find other sources•Expand your audience•Organize content (for feeds & contacting)
Before You Hashtag•Search for hashtag(s) already in use•If a hashtag is already in use, adopt it•If not, choose one that’s simple & unique (do quick search first)•Geographic abbreviation helps (#CAstorm)•Geographic better than branded (#CApolitics better than #PTpolitics)
Go Live For Breaking News
When Live-Tweeting● Warn followers in advance● Mix play-by-play with context,
background● Think value over white noise● Take questions when possible● Note long breaks
Search Tweeps & Content
●Search by keywords, location, time ●Search before the stream is
overtaken by reaction
When You Find Leads
● Connect with eyewitnesses, get contact info
● Follow who you reach out to● Have them wait for a reporter on
scene● Verify!
Journalists on Facebook
Profiles
● One place to manage everything
● Control your privacy● Timeline design with
large image● Could mix
personal/professional
Pages
● Completely separate presence from profile
● Completely public● Timeline design with
large image● Detailed analytics to
see who visits
Going Public On Facebook
●Turn on Subscriptions: Anyone can read your public posts
●Set up a vanity url at facebook.
com/username ● Add your job history and a snappy bio to
About section (and make it public)
Build Friends Listsfacebook.com/bookmarks/lists
Custom Privacy Settings
Target updates
Everyone Sees It Differently
Create An Engaging Presence
Take advantage of timeline with photos, milestones and videos
Whatever You 'Like'● What would you share on Facebook? ● Ask questions, feature the responses in
stories ● During news, you can't overpost ● Photos and videos work well
Whatever You 'Like'
Wording Matters
●Posed Questions +64%●Call to read or take a closer look
+37%●Personal reflections +25%●Clever, catchy tone +18%
% more feedback over averageSource: Facebook
Images Matter
Google+: Do It For The SEO
Primp that Profile
Link Your Profile to Google News
Under your profile settings:● Add the email address linked to your byline on
your website● Make sure your workplace/title are public● Link to your blog, articles● Link to other social accounts
Make Circles to Follow Sources
Interviews, Chats by G+ Hangout
Follow Trends, Track News
Mandy Jenkins
[email protected]@mjenkins
Blog: Zombiejournalism.comThese slides & more at slideshare.
net/mandyjenkins
THANKS!
