Social Media Overview for Community Journalists
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DEVELOPING A SOCIAL MEDIA STRATEGY Andrew Chavez (@adchavez) Texas Center for Community Journalism (@tccj)
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This is a shortened version of the Center's one-day seminar on social media. It was presented at the North and East Texas Press Association convention on April 9, 2010.
Transcript of Social Media Overview for Community Journalists
DEVELOPING ASOCIAL MEDIA STRATEGY
Andrew Chavez (@adchavez)Texas Center for Community Journalism (@tccj)
WHY BOTHER?
PEOPLE USE THEM
65% of teen Internet users
35% of adult Internet usersSource: Pew Internet & American Life Project
THEY’RE GROWING = MORE PEOPLE
Feb-
09
Mar
-09
Apr-0
9
May
-09
Jun-
09
Jul-0
9
Aug-
09
Sep-
09
Oct-0
9
Nov-0
9
Dec-0
9
Jan-
10
Feb-
1070000000
80000000
90000000
100000000
110000000
120000000
130000000
140000000
Unique Visitors to Facebook.com
Source: Compete
THEY’RE GROWING = MORE PEOPLE
Feb-
09
Mar
-09
Apr-0
9
May
-09
Jun-
09
Jul-0
9
Aug-
09
Sep-
09
Oct-0
9
Nov-0
9
Dec-0
9
Jan-
10
Feb-
100
5000000
10000000
15000000
20000000
25000000
Unique Visitors to Twitter.com
Source: Compete
MORE PEOPLE SPENDING MORE TIME
Dec-07 Dec-08 Dec-09
Time Spent per Person
2:10:27
5:35:05
Source: Nielsen
MORE PEOPLE SPENDING MORE TIME
Facebook, Jan-10
CNN, Feb-10
Fox News, Feb-10
MSNBC, Feb-10
Gannett, Feb-10
AOL News, Feb-10
Compared to Top 5 News Sites
Source: Nielsen
7:01:41
21:40 16:04
MORE PEOPLE SPENDING MORE TIME AND MORE MONEY
Source: Borrell Associates
Local
Facebook Ad Revenue for 2009
$209 millio
n
WHO USES THEM?
400 million active users Each with about 130 friends 50% login every day
Used by 56% of Internet users
Is the No. 3 site for Web users 65+
Growing fastest among 35+
Very personal, lots of infoSource: Facebook, Nielsen, Inside Facebook
11%
29%
23%
18%
12%
7%
13-17 18-25 26-34
35-44 45-54 55-65
15 million active users, 75 million total Average users has 27 followers Active users account for most of
Twitter’s activity
Growing among young people Growing among 24<
Short information bursts, very adaptable
Source: RJMetrics, Business Insider
MYSPACE
Shrinking
BEST PRACTICES
LEVELS OF ENGAGEMENT
Publishing
•Linking to content
Conversing
•Listening
•Passive moderation
Participating
•Asking questions
•Engaging without being prompted
•Moderating by participating
JUST DO IT (THE CLICHÉ STUFF)
Get out there Build a community early Experiment Be honest Engage your users before you need
them… more later
FOR FACEBOOK
Use a Page, not a Profile or Group
Preserves user’s privacy
Allows you to publish into their stream
Gives you analytics data
FOR TWITTER
Find people to Follow
Get staffers on individually
Create “Lists” Make sure you
have a Bio, Photo and Web link
THERE’S AN APP FOR THIS
HootSuite – free at Hootsuite.com – handles URL shortening, image sharing, RSS feeding, multiple accounts, keyword monitoring, etc.
ON YOUR MOBILE
Tweetie Hootsuite Echofon … your suggestions
WIDGETIZE / BUTTON-UP
For Facebook:facebook.com/facebook-widgets/
For Twitter:twitter.com/goodies/widgets
For buttons:socialfollow.comaddthis.com
ADD SOME CIVILITY
Disqusdisqus.com
IntenseDebateintensedebate.com
GAME PLAN
Be consistent, don’t give up Make a minimum six-month
commitment Every post doesn’t have to be a link Don’t just look for ROI Be prepared to give up control
Q&A TIME
RESOURCES
Me Twitter.com/adchavez Facebook.com/andrew.chavez Linkedin.com/in/andrewchavez Blog: explorations.community-journalism.net
Texas Center for Community Journalism Twitter.com/tccj Facebook.com/communityjournalism Slideshare.net/tccj Website: digital.community-journalism.net
