Social Media for Practical Journalists
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Designed for a series of presentations in the country of Armenia in May, 2013, this presentation looks at ways journalists, bloggers and citizen activists can use Facebook, Twitter, YouTube and other social media channels in their work. For more information, see www.epoltics.com.
Transcript of Social Media for Practical Journalists
Social Media for Practical Journalists
v
Colin Delany
Former political staffer (Texas)
Founder/editor Epolitics.com
Online communications consultant
Political advocate
V
Social Media is....
SOCIALSOCIAL
Information Spreads Person-to-Person
Social Media Needs...
Relationships
Content
Does social media replace journalists?
Does social media replace journalists?
NO![it gives them new tools]
Journalists can use it to:
promote stories
find sources
build a personal "brand"
bypass filters
crowdsource projects
Why social media?
Big Reason #1: Your audience is there
Big Reason #2: People can tell their own stories
Institutions can use social media
Institutions can use social media
So can individual reporters
And reformers
Social media & the Arab Spring
WARNING!
Social media can bypass media gatekeepers
WARNING!
BUT
WARNING!
[Almost] Nothing stays anonymous online for very long
Crowdsourcing
The Social Media Big 3[plus 3 more]
General Tips for Social Victory
• create content people want to engage with
• create content that people want to share
• make it easy for them to share it
• interact with them
• track statistics & reinforce success
• Facebook rewards “engagement”
• Post content that makes people want to Like, Share or Comment
Facebook: Visual Content
• identify opinion leaders & follow them
• participate in the conversation
• share links to articles and other content
• use #hashtags and @replies strategically
• Track @mentions and retweets
YouTube
• use video to amplify your stories
• try including citizen video
• short clips usually work best
• doesn't have to be “slick”
• promote via Twitter & Facebook
Extending Your Reach with Video
Rule #1
Don't be afraid to experiment
Thank You
Colin Delany
Epolitics.com
@epolitics
+1 202 422 4682
