Post on 29-Dec-2015
Social Media
BINGHAMTON
UNIVERSITY
PURPOSE
SOCIAL MEDIA PLATFORMS
VIDEO PLATFORMS
FACEBOOK IS OUR BIGGEST PLATFORM
We reached 20,000 LIKES!
Reach:
The number of unique individuals who have seen your post.
Happy 4th of July!
Reach: 27,795
New Jazzman’s Patio
Reach: 19,749
Student Submission
Reach: 11,351
Virality:The percentage of people who have created a story from your post out of the total number of unique individuals who have seen it. Stories are created through likes, comments, shares and responses.
Student Submission
Virality: 8.08%
Binghamton Now Photo
Virality: 7.52%
Top 3:Posts with the most COMMENTS
What is a “Comment”?Comments can be entered below each post by Facebook users. They are used to interact with the post as well as the individuals who can see it.
Favorite Professor Status
109 Comments
William Baldwin ‘85 Binghamton Now
80 Comments
66 Comments
INFINITY FOUNTAIN
Top 3:
Posts with the most SHARES
What is “SHARE”?Individuals who have taken your post and re-posted it on to their Facebook page. It becomes visible to their friends list to increase the post’s audience.
LIGHTNING PHOTO
66 Shares
Debate Team
25 Shares
Ranking Photo
31 Shares
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We have a directory!http://binghamton.edu/social-media
Questions?
Thanks for your
attention!