Social Media. PURPOSE SOCIAL MEDIA PLATFORMS VIDEO PLATFORMS.

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Social Media B I N G H A M T O N U N I V E R S I T Y

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Transcript of Social Media. PURPOSE SOCIAL MEDIA PLATFORMS VIDEO PLATFORMS.

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Social Media

BINGHAMTON

UNIVERSITY

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PURPOSE

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SOCIAL MEDIA PLATFORMS

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VIDEO PLATFORMS

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FACEBOOK IS OUR BIGGEST PLATFORM

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We reached 20,000 LIKES!

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Reach:

The number of unique individuals who have seen your post.

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Happy 4th of July!

Reach: 27,795

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New Jazzman’s Patio

Reach: 19,749

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Student Submission

Reach: 11,351

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Virality:The percentage of people who have created a story from your post out of the total number of unique individuals who have seen it. Stories are created through likes, comments, shares and responses.

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Student Submission

Virality: 8.08%

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Binghamton Now Photo

Virality: 7.52%

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Top 3:Posts with the most COMMENTS

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What is a “Comment”?Comments can be entered below each post by Facebook users. They are used to interact with the post as well as the individuals who can see it.

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Favorite Professor Status

109 Comments

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William Baldwin ‘85 Binghamton Now

80 Comments

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66 Comments

INFINITY FOUNTAIN

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Top 3:

Posts with the most SHARES

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What is “SHARE”?Individuals who have taken your post and re-posted it on to their Facebook page. It becomes visible to their friends list to increase the post’s audience.

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LIGHTNING PHOTO

66 Shares

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Debate Team

25 Shares

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Ranking Photo

31 Shares

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We have a directory!http://binghamton.edu/social-media

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Questions?

Thanks for your

attention!


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