JULY13

SOCIAL MEDIA MARKETING ROADMAP

BY: VALERIE JOY DEVEZA

VALERIE JOY DEVEZA

SOCIAL MEDIA MANAGER

Most of us think we should have a social media presence today..

You want to do it..

You think you need it..

You want to do it..You think you need it..But the problem is..You don't know where to start!But the problem is..

You want to do it..You think you need it..But the problem is..You don't know where to start!You don't know where to start!

Today, I’m going to share with you a step by step guide on how to get your social media strategy

started.

ARE YOU GUYS READY?

DEFINE YOUR PURPOSE AND GOAL

Without proper goals and objectives in mind, measuring success is obviously

impossible.

SEO SPEAKER

PURPOSE AND GOAL

BRAND AWARENESS

PROVIDE SEO INFO AND RESOURCES

ENGAGE COMMMUNITY TO OFFLINE EVENTS

Make alist, then trim down to what you can focus on in the next 3-6 months.

CREATE A BUYER PERSONA

Buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.

DETAILS MATTERROLE INDUSTRY PERSONA

L BACKGROUND

SHOPPING PREFERENCE

WATERING HOLES

Entrepreneur

Tech Industry

40-60 married, with/without kids

How do they prefer to interact?

Publications or blogs they read.

SET METRICS AHEAD OF TIME

METRICS METRICS ON THE WALL. WHO’s THE VAINEST OF THEM ALL?

SEO SPEAKER

PURPOSE AND GOAL

BRAND AWARENESS

PROVIDE SEO INFO AND RESOURCES

ENGAGE COMMMUNITY TO OFFLINE EVENTS

KPI VISITS # OF DOWNLOADS

VISITORS LOYALTY

ASSESSMENT

COMPETITOR ANDINFLUENCER ANALYSIS

SET YOUR TARGETS.

SEO SPEAKER

PURPOSE AND GOAL

BRAND AWARENESS

PROVIDE SEO INFO AND RESOURCES

ENGAGE COMMMUNITY TO OFFLINE EVENTS

KPI VISITS # OF DOWNLOADS

VISITORS LOYALTY

TARGETS 10,000 VISITS PER MONTH

120 DOWNLOADS PER MONTH

45% REPEAT VISITORS

OUTLINE THE CHANNELS YOU'LL USE

BE TACTICAL

BUILD OUT YOUR DAILY PLAN OF ATTACK INTO DAILY AND WEEKLY TO-DO’S

TWITTER:ACTION TYPE

DETAILS HOW OFTEN

METRICS TIME AND DAY OF THE WEEK

TOOLS

Community Engagement

Comment, Favorite, or Retweet Relevant tweets

5-10 times a day

% of feedback and engagement

1 hour Commun.itSumall

Promotional tweets

Schedule tweets that goes directly to a Landing pages

Ongoing # of Downloads

30 minutes per week

Google Analytics, goo.glBit.ly

TRACK, MEASURE & ANALYZE

SEO SPEAKER

PURPOSE AND GOAL

BRAND AWARENESS

PROVIDE SEO INFO AND RESOURCES

ENGAGE COMMMUNITY TO OFFLINE EVENTS

KPI VISITS # OF DOWNLOADS

VISITORS LOYALTY

TARGETS 10,000 VISITS PER MONTH

120 DOWNLOADS PER MONTH

45% REPEAT VISITORS

SEGMENTS TRAFFIC SOURCES

DOCUMENT TYPE /GEOGRAPHY

1,2,3+ BUCKETS