Digital Marketing Center Roadmap

Digital Marketing CenterRoadmap 2015

Nicolas Mohr, Product MarketingFebruary 2015

2© 2014 Teradata

Digital Marketing Center Roadmap 2015

New Platform

New Channels

New Capabilities

3© 2014 Teradata


New Platform

4© 2014 Teradata

New Design & Navigation Concept

Streamlined usability and navigation concept

More efficient campaign setup & management

Includes also a fresh look, based on the material design approach

New Platform

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New Design & Navigation Concept

Orange Washing &

Google Material Design

Card Based Design

Quick Actions

Design mockup

New Platform

6© 2014 Teradata

Calendar

Time-based overview of planned activities centered around a campaign

Keep track of tasks & activities

Better transparency on planned campaign executions

New Platform

7© 2014 Teradata

Calendar

Design mockup

New Platform

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Segmentation Builder

New graphical interface for segmentation building

Improved segmentation capabilities

Enhanced data storing backend to provide new functionality

New Platform

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Segmentation Builder

Design mockup

New Platform

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Intuitive dashboards to easily analyze marketing performance

Interactive tool to quickly explore and understand your data

Visualize campaign data across multiple channels

Analytics

New Platform

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Analytics

Design mockup

New Platform

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Partner Packs / APIs

Partner Packs support specific pre-defined use cases for the most common applications

Extensive API set for easier custom integration work

Seamlessly integrate processes into your existing IT infrastructure

New Platform

13© 2014 Teradata

Data Management

Quick and easy access to all your data, consolidated in one place

Supports powerful segmentation and reporting, as well as complex personalization

New Platform

14© 2014 Teradata


New Channels

15© 2014 Teradata

Social Marketing

Reach & extend your audience on the most important social channels

Publish social content to most important networks

Support for advertising audience management and lead generation functionality

Listen and analyze social media conversations

New Channels

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Social Marketing

Design mockup

New Channels

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Mobile Push

Personalized, targeted and automated push and in-app messaging services

Includes standard and personalized push messaging, in-app inbox management as well as send time optimization

New Channels

18© 2014 Teradata

Forms & Microsites

Provides graphical editor for forms on Landing Pages

Supports more complex page structure for Landing Pages

New Channels

20© 2014 Teradata

Automation Whiteboard Enhancements

Visual support for complex, multi-step campaign planning

Define the interaction between customer activities and multi-channel marketing

New Capabilities

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Smart Content Decisioning

Automatically pick best offers based on profile, behavior and contextual data

Real-time interaction across digital channels

New Capabilities

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Content Management System (CMS)

Unified asset handling for all channels

Extended channel support to Landing Pages

Improved usability through easier message assembly and modern design

New Capabilities

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Authentication & Authorization

Map your existing organizational structure and work flows into the application

Includes a persona-based roles & permission system which can be adjusted to individual needs

New Capabilities

24© 2014 Teradata

Campaign Definition & Tagging

Define multi-channel campaigns

Link individual objects in the application to any campaign

Provide better visibility on every-thing related to a campaign

New Capabilities

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Social Marketing

Mobile Marketing

Forms & Microsites

Segmentation & Execution

Advanced Analytics

New Look & Feel

Smart Content Decisioning

CMS Overhaul

Authentication & Authorization

New Platform

New Channels

New Capabilities

Digital Marketing Center Roadmap

Documents

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