Digital Marketing Center Roadmap

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Transcript of Digital Marketing Center Roadmap

  1. 1. Digital Marketing Center Roadmap 2015 Nicolas Mohr, Product Marketing February 2015
  2. 2. 2 Digital Marketing Center Roadmap 2015 2014 Teradata New Platform New Channels New Capabilities
  3. 3. 3 Digital Marketing Center Roadmap 2015 2014 Teradata New Platform
  4. 4. 4 New Design & Navigation Concept 2014 Teradata Streamlined usability and navigation concept More efficient campaign setup & management Includes also a fresh look, based on the material design approach New Platform
  5. 5. 5 New Design & Navigation Concept 2014 Teradata Orange Washing & Google Material Design Card Based Design Quick Actions Design mockup New Platform
  6. 6. 6 Calendar 2014 Teradata Time-based overview of planned activities centered around a campaign Keep track of tasks & activities Better transparency on planned campaign executions New Platform
  7. 7. 7 Calendar 2014 Teradata Design mockup New Platform
  8. 8. 8 Segmentation Builder 2014 Teradata New graphical interface for segmentation building Improved segmentation capabilities Enhanced data storing backend to provide new functionality New Platform
  9. 9. 9 Segmentation Builder 2014 Teradata Design mockup New Platform
  10. 10. 10 2014 Teradata Intuitive dashboards to easily analyze marketing performance Interactive tool to quickly explore and understand your data Visualize campaign data across multiple channels Analytics New Platform
  11. 11. 11 2014 Teradata Analytics Design mockup New Platform
  12. 12. 12 Partner Packs / APIs 2014 Teradata Partner Packs support specific pre- defined use cases for the most common applications Extensive API set for easier custom integration work Seamlessly integrate processes into your existing IT infrastructure New Platform
  13. 13. 13 2014 Teradata Data Management Quick and easy access to all your data, consolidated in one place Supports powerful segmentation and reporting, as well as complex personalization New Platform
  14. 14. 14 Digital Marketing Center Roadmap 2015 2014 Teradata New Channels
  15. 15. 15 Social Marketing 2014 Teradata Reach & extend your audience on the most important social channels Publish social content to most important networks Support for advertising audience management and lead generation functionality Listen and analyze social media conversations New Channels
  16. 16. 16 Social Marketing 2014 Teradata Design mockup New Channels
  17. 17. 17 Mobile Push 2014 Teradata Personalized, targeted and automated push and in-app messaging services Includes standard and personalized push messaging, in-app inbox management as well as send time optimization New Channels
  18. 18. 18 Forms & Microsites 2014 Teradata Provides graphical editor for forms on Landing Pages Supports more complex page structure for Landing Pages New Channels
  19. 19. 19 Digital Marketing Center Roadmap 2015 2014 Teradata New Capabilities
  20. 20. 20 Automation Whiteboard Enhancements 2014 Teradata Visual support for complex, multi-step campaign planning Define the interaction between customer activities and multi-channel marketing New Capabilities
  21. 21. 21 Smart Content Decisioning 2014 Teradata Automatically pick best offers based on profile, behavior and contextual data Real-time interaction across digital channels New Capabilities
  22. 22. 22 Content Management System (CMS) 2014 Teradata Unified asset handling for all channels Extended channel support to Landing Pages Improved usability through easier message assembly and modern design New Capabilities
  23. 23. 23 Authentication & Authorization 2014 Teradata Map your existing organizational structure and work flows into the application Includes a persona-based roles & permission system which can be adjusted to individual needs New Capabilities
  24. 24. 24 2014 Teradata Campaign Definition & Tagging Define multi-channel campaigns Link individual objects in the application to any campaign Provide better visibility on every- thing related to a campaign New Capabilities
  25. 25. 25 Digital Marketing Center Roadmap 2015 2014 Teradata Social Marketing Mobile Marketing Forms & Microsites Segmentation & Execution Advanced Analytics New Look & Feel Smart Content Decisioning CMS Overhaul Authentication & Authorization New Platform New Channels New Capabilities
  26. 26. 2626 2014 Teradata