Digital BattlefieldHow Digital changed the way we do business.

www.pwc.com

Digital BattlefieldHow Digital changed the way we do business.

www.pwc.com

How digitalrevolutionis shaping realityis shaping reality

42% 1,5 90%Yearly internet speed growth

Mobile devices per capita by 2020

Data produced this year

83%Sleep with

smartphones

62%Prefer doing

things digitally

76%Use Internet asgo-to medium

84%Look for product

Informationon the Internet

27%prefer to

purchase online

Source: PwC Analysis

0%

50%

100%

2000 2002 2004 2006 2008 2010 2012 2014 2016 2018 2020 2022 2024

How do firmsperceive it?perceive it?

74% Define technology as a driver of their business in the next 5 years

54% Are greatly concerned about the speed of technological change

24% Feel they do not know enough about their customers

75%CRM systems

61%Data & Analytics

48%R&D

and innovation

How do firmsadapt?adapt?

60%of strategies will include a significant Digital Transformation component

69%say digital strategy

is sharedEnterprise wide

73%of digital projects

originate outside IT

63% 61%

42%

25%15%

Mobile Marketing Automation Social media Big Data Cloud

Mobile Marketing Automation

Big Data

Cloud

Social media

The roadmap to embracing digitalembracing digital

45%Growing revenue

25%Create better

customerexperience

12%Increasing

profits

Digital commerce

Digital consumption

Digital Identities

Digital Ecosystem

Click Call Visit

Hesitant Researching online

100% digital

Digital appetite

Pr

em

ium

Lo

w C

os

t

Pu

rc

ha

sin

g p

ow

er

BestCustomer

Experience

Omni ChannelOpportunity

ServiceOfferings

ProductPortfolio

Pricing &Promotions

ChannelMix

Marketing

ChannelControl

Incentives

Processes & Governance

Culture & ChangeOrganisation

Logistics

Systems(front- &backend)

Zoom

Shape 1

Thank you!