InboundMarketing

ContentMarketing

SEOROADMAPTO SEM 2013

Inbound Marketing

Inbound marketing is more about a strategy or process, that aims to attract visitors via numerous channels, using

various types of content

Strategy

Strategy, in terms of Inbound marketing, is planning an informational path for the users in various stages of the

conversion funnel

1. Inbound Marketing

Attracting Visitors

Inbound marketing is about providing informative content

1. Inbound Marketing

Converting Visitors to Leads

Inbound marketing focuses on providing useful information, getting a visitor familiar with the brand and

convincing him to leave contact information

1. Inbound Marketing

Converting Leads to Sales

Inbound marketing aims to build trust and confidence around a brand and convince a visitor to finalize a

purchase

1. Inbound Marketing

Conversion Optimization

Inbound marketing is also about improving the landing page elements to achieve higher conversion rates

1. Inbound Marketing

Content Marketing

Content marketing is a process of creating and improving the content to make it attractive and engaging

HEADLINE CREATION

Content marketing is about creating a headline that catches user's attention

2. Content Marketing

Providing Value

Content Marketing is based on writing about a topic that provides valuable information to users and backing it up

with data, to gain credibility

2. Content Marketing

User Experience

Content marketing focuses on creating content, which is easy to read, has actionable items and is published in

various forms, for example - videos or infographics

2. Content Marketing

Engagement

Content marketing aims to attract the usersto share content

2. Content Marketing

SEO

SEO is a more technical process aimed to attract more visitors from search engines

Website Optimization

Website optimization, in terms of SEO, is a one time optimization aimed to make a particular website more

accessible for search engines

3. SEO

Content Optimization

SEO focuses on content optimization as well. It is used to make content relevant with keywords. it mostly focuses on

making it findable in search engines

3. SEO

Link Building

Link building, as a part of SEO, focuses on providing traffic through referral links and achieving higher positions in

search engine rankings

3. SEO

Inbound Marketing in Relation to SEO

Inbound Marketing differs from SEO. It not only focuses on search engines, but also other traffic sources. Still, they’re using the same methods to gain higher traffic volume, like blogging or social media

Link BuildingInbound marketing is used to communicate with the audience and distribute content

SEOSEO is used to acquire new backlinks and build up search engine ranking, also based on social ranking factors

4. Inbound Marketing in Relation to SEO

Content Marketing in Terms of SEO

Keyword OptimizationMaking the content keyword-optimized to make it findable in search engines

Social Media OptimizationMaking the content social media optimized to make it shareable and to achieve social ranking factors

Link BuildingIn terms of link building, the content is used to acquire backlinks to your website

5. Content Marketing in Terms of SEO

Content Marketing in Relation to Inbound Marketing

Content MarketingContent marketing is used only to attract traffic and often is used outside a particular website to attract visitors

Inbound MarketingInbound marketing focuses on attracting traffic to a website, but also converting visitors to leads and customers

6. Content Marketing in Relation to Inbound Marketing

TH

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UM

MA

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Inbound Marketing is about the strategy

Content Marketing is about user interaction

SEO is about optimization

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