Social: IRL How Lawrence Habitat for Humanity uses

social media to build capacity

Lindsey SlaterCommunity Outreach Coordinator

@LindseySlater@LawrenceHabitat

Hired as Lawrence Habitat’s first-ever

Community Outreach

Coordinator in April 2012.

Spent (almost) 5 years as a reporter, anchor and producer for 6News Lawrence and the Lawrence Journal-World (before

they broke up).

BSJ from Northwestern University’s Medill School of Journalism

2007

Seeking to put God’s love into action, Habitat for Humanity brings people together to build homes, communities and hope.

We build in Douglas and Jefferson counties in Kansas.

Lawrence Habitat selects deserving family partners to work with. Habitat builds homes with donated funds and volunteer labor. Homeowners make a down payment, monthly mortgage payments and pay taxes and utilities. Habitat provides a hand up, not a hand out.

Social Media At a Glance

• Lawrence Habitat for Humanity– Facebook: 674 likes– Twitter: 1,345 followers

• Women Build– Facebook: 309 likes– Twitter: 499 followers

• LawrenceHabitat.org– 18,200 page views since complete

overhaul in May 2012

We asked for likes…

…and promised a t-shirt to 5 of our new followers…once we hit 300 likes.

It’s hip to be Square…

Mobile Donation Stations

Receipts can be texted or emailed to donors!

Pandemonium

Just because it exists, doesn’t mean you have to use it.

Use social media outlets that make sense for your organization.

Google for Nonprofits is the way to go.

Here’s why my focus is now on Google+ and their products.

August 30, 2012357 people saw post

October 19, 201264 people saw post

Google Nonprofit Exclusives

Google Wallet

New & ImprovedAugust 2012

You can personalize checkout…

Get $10,000/month in-kind from Google AdWords!

Ad Groups

Ad Clicks

Total In-Kind For January

Ad Group: Volunteer

Ads About Volunteering

Never stop learning!

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Sign up for their Nonprofit Tech 2.0

newsletter.

Connect with us!LawrenceHabitat.org

Facebook.com/LawrenceHabitat@LawrenceHabitat

Google+: Lawrence Habitat for Humanity

Me, too!@Lindsey Slater

slater@lawrencehabitat.org