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Social: IRL How Lawrence Habitat for Humanity uses social media to build capacity Lindsey Slater Community Outreach Coordinator @LindseySlater @LawrenceHabitat
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Transcript of Social irl lawrence habitat 97 03
Social: IRL How Lawrence Habitat for Humanity uses
social media to build capacity
Lindsey SlaterCommunity Outreach Coordinator
@LindseySlater@LawrenceHabitat
Hired as Lawrence Habitat’s first-ever
Community Outreach
Coordinator in April 2012.
Spent (almost) 5 years as a reporter, anchor and producer for 6News Lawrence and the Lawrence Journal-World (before
they broke up).
BSJ from Northwestern University’s Medill School of Journalism
2007
Seeking to put God’s love into action, Habitat for Humanity brings people together to build homes, communities and hope.
We build in Douglas and Jefferson counties in Kansas.
Lawrence Habitat selects deserving family partners to work with. Habitat builds homes with donated funds and volunteer labor. Homeowners make a down payment, monthly mortgage payments and pay taxes and utilities. Habitat provides a hand up, not a hand out.
Social Media At a Glance
• Lawrence Habitat for Humanity– Facebook: 674 likes– Twitter: 1,345 followers
• Women Build– Facebook: 309 likes– Twitter: 499 followers
• LawrenceHabitat.org– 18,200 page views since complete
overhaul in May 2012
We asked for likes…
…and promised a t-shirt to 5 of our new followers…once we hit 300 likes.
It’s hip to be Square…
Mobile Donation Stations
Receipts can be texted or emailed to donors!
Pandemonium
Just because it exists, doesn’t mean you have to use it.
Use social media outlets that make sense for your organization.
Google for Nonprofits is the way to go.
Here’s why my focus is now on Google+ and their products.
August 30, 2012357 people saw post
October 19, 201264 people saw post
Google Nonprofit Exclusives
Google Wallet
New & ImprovedAugust 2012
You can personalize checkout…
Get $10,000/month in-kind from Google AdWords!
Ad Groups
Ad Clicks
Total In-Kind For January
Ad Group: Volunteer
Ads About Volunteering
Never stop learning!
nonprofitorgs.wordpress.com
Sign up for their Nonprofit Tech 2.0
newsletter.
Connect with us!LawrenceHabitat.org
Facebook.com/LawrenceHabitat@LawrenceHabitat
Google+: Lawrence Habitat for Humanity
Me, too!@Lindsey Slater
