QR Codes: IRL to URL

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QR CODES: IRL to URL

TAGS:

description

2D barcodes are just starting to get adoption in the US. This presentation walks users through details on how to create QR codes, ideas for application in advertising and marketing and explores what's next such as NFC and Google Goggles as a way to connect IRL (in real life) to URL.

Transcript of QR Codes: IRL to URL

Page 1: QR Codes: IRL to URL

QR CODES: IRL to URL

Page 2: QR Codes: IRL to URL

2 2010 Acappella Media, Ltd. All Rights Reserved

AcappellaMedia.com

// 2D BARCODES

EAN-13

Datamatrix

Aztec

Microsoft Tag

QR

Page 3: QR Codes: IRL to URL

3 2010 Acappella Media, Ltd. All Rights Reserved

AcappellaMedia.com

// 2D BARCODES

EAN-13

Datamatrix

Aztec

Microsoft Tag

QR

Page 4: QR Codes: IRL to URL

4 2010 Acappella Media, Ltd. All Rights Reserved

AcappellaMedia.com

// 2D BARCODES

EAN-13

Datamatrix

Aztec

Microsoft Tag

QR

Page 5: QR Codes: IRL to URL

5 2010 Acappella Media, Ltd. All Rights Reserved

AcappellaMedia.com

// 2D BARCODES

EAN-13

Datamatrix

Aztec

Microsoft Tag

QR

Page 6: QR Codes: IRL to URL

6 2010 Acappella Media, Ltd. All Rights Reserved

AcappellaMedia.com

// 2D BARCODES

EAN-13

Datamatrix

Aztec

Microsoft Tag

QR

Page 7: QR Codes: IRL to URL

7 2010 Acappella Media, Ltd. All Rights Reserved

AcappellaMedia.com

// QR Codes

Anatomy

Page 8: QR Codes: IRL to URL

8 2010 Acappella Media, Ltd. All Rights Reserved

AcappellaMedia.com

// QR Codes

Anatomy

Page 9: QR Codes: IRL to URL

9 2010 Acappella Media, Ltd. All Rights Reserved

AcappellaMedia.com

// QR Codes

Anatomy

Page 10: QR Codes: IRL to URL

10

2010 Acappella Media, Ltd. All Rights Reserved

AcappellaMedia.com

// QR Codes

Data‣ Text

‣ Contact

‣ Phone

‣ SMS

‣ Calendar Event

‣ Map Coordinates

‣ Social Media

‣ URL

Page 11: QR Codes: IRL to URL

11

2010 Acappella Media, Ltd. All Rights Reserved

AcappellaMedia.com

// Creating QR Codes

Goo.gl

Bit.ly

zXing.com

QRStuff.com

ScanLife

Page 12: QR Codes: IRL to URL

12

2010 Acappella Media, Ltd. All Rights Reserved

AcappellaMedia.com

// Creating QR Codes

Goo.gl

Bit.ly

zXing.com

QRStuff.com

ScanLife

Page 13: QR Codes: IRL to URL

13

2010 Acappella Media, Ltd. All Rights Reserved

AcappellaMedia.com

// Creating QR Codes

Goo.gl

Bit.ly

zXing.com

QRStuff.com

ScanLife

Page 14: QR Codes: IRL to URL

14

2010 Acappella Media, Ltd. All Rights Reserved

AcappellaMedia.com

// Creating QR Codes

Goo.gl

Bit.ly

zXing.com

QRStuff.com

ScanLife

Page 15: QR Codes: IRL to URL

15

2010 Acappella Media, Ltd. All Rights Reserved

AcappellaMedia.com

// Creating QR Codes

Goo.gl

Bit.ly

zXing.com

QRStuff.com

ScanLife

Page 16: QR Codes: IRL to URL

16

2010 Acappella Media, Ltd. All Rights Reserved

AcappellaMedia.com

// Creating QR Codes

Goo.gl

Bit.ly

zXing.com

QRStuff.com

ScanLife

Page 17: QR Codes: IRL to URL

17

2010 Acappella Media, Ltd. All Rights Reserved

AcappellaMedia.com

// How to Use QR Codes

TV

Packaging

Out of Home

Direct Mail

Merchandise

POP

Print

Page 18: QR Codes: IRL to URL

18

2010 Acappella Media, Ltd. All Rights Reserved

AcappellaMedia.com

// How to Use QR Codes

TV

Packaging

Out of Home

Direct Mail

Merchandise

POP

Print

Page 19: QR Codes: IRL to URL

19

2010 Acappella Media, Ltd. All Rights Reserved

AcappellaMedia.com

// How to Use QR Codes

TV

Packaging

Out of Home

Direct Mail

Merchandise

POP

Print

Page 20: QR Codes: IRL to URL

20

2010 Acappella Media, Ltd. All Rights Reserved

AcappellaMedia.com

// How to Use QR Codes

TV

Packaging

Out of Home

Direct Mail

Merchandise

POP

Print

Page 21: QR Codes: IRL to URL

21

2010 Acappella Media, Ltd. All Rights Reserved

AcappellaMedia.com

// How to Use QR Codes

TV

Packaging

Out of Home

Direct Mail

Merchandise

POP

Print

Page 22: QR Codes: IRL to URL

22

2010 Acappella Media, Ltd. All Rights Reserved

AcappellaMedia.com

// How to Use QR

TV

Packaging

Out of Home

Direct Mail

Merchandise

POP

Print

Page 23: QR Codes: IRL to URL

23

2010 Acappella Media, Ltd. All Rights Reserved

AcappellaMedia.com

// How to Use QR

TV

Packaging

Out of Home

Direct Mail

Merchandise

POP

Print

Page 24: QR Codes: IRL to URL

24

2010 Acappella Media, Ltd. All Rights Reserved

AcappellaMedia.com

// DO’s & DON’TS

Optimize for Mobile

WOM

Inform & Educate

Build Loyalty

Make it EZ

Train the Trainer

Connect the Dots

Convert!

Page 25: QR Codes: IRL to URL

25

2010 Acappella Media, Ltd. All Rights Reserved

AcappellaMedia.com

// DO’s & DON’TS

Optimize for Mobile

WOM

Inform & Educate

Build Loyalty

Make it EZ

Train the Trainer

Connect the Dots

Convert!

Page 26: QR Codes: IRL to URL

26

2010 Acappella Media, Ltd. All Rights Reserved

AcappellaMedia.com

// DO’s & DON’TS

Optimize for Mobile

WOM

Inform & Educate

Build Loyalty

Make it EZ

Train the Trainer

Connect the Dots

Convert!

Page 27: QR Codes: IRL to URL

27

2010 Acappella Media, Ltd. All Rights Reserved

AcappellaMedia.com

// DO’s & DON’TS

Optimize for Mobile

WOM

Inform & Educate

Build Loyalty

Make it EZ

Train the Trainer

Connect the Dots

Convert!

Page 28: QR Codes: IRL to URL

28

2010 Acappella Media, Ltd. All Rights Reserved

AcappellaMedia.com

// DO’s & DON’TS

Optimize for Mobile

WOM

Inform & Educate

Build Loyalty

Make it EZ

Train the Trainer

Connect the Dots

Convert!

Page 29: QR Codes: IRL to URL

29

2010 Acappella Media, Ltd. All Rights Reserved

AcappellaMedia.com

// DO’s & DON’TS

Optimize for Mobile

WOM

Inform & Educate

Build Loyalty

Make it EZ

Train the Trainer

Connect the Dots

Convert!

Page 30: QR Codes: IRL to URL

30

2010 Acappella Media, Ltd. All Rights Reserved

AcappellaMedia.com

// DO’s & DON’TS

Optimize for Mobile

WOM

Inform & Educate

Build Loyalty

Make it EZ

Train the Trainer

Connect the Dots

Convert!

Page 31: QR Codes: IRL to URL

31

2010 Acappella Media, Ltd. All Rights Reserved

AcappellaMedia.com

// DO’s & DON’TS

Optimize for Mobile

WOM

Inform & Educate

Build Loyalty

Make it EZ

Train the Trainer

Connect the Dots

Convert!

Page 32: QR Codes: IRL to URL

32

2010 Acappella Media, Ltd. All Rights Reserved

AcappellaMedia.com

// On the Horizon

Google Goggles

SnapTell

Augmented Reality?

Page 33: QR Codes: IRL to URL

THANK YOU

Contact Me Tweet This!


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