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Social? Camera? Action!

10 Lessons Learned from Facebook Live &

PeriscopeTiffany Broadbent Beker

Web Developer & Social Media CoordinatorUniversity Communications, Web & Design

William & Mary

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“Campus events are like Thanksgiving. They are

about bringing people together to share an experience

and a conversation. What we’re doing now [without livestreaming] is letting them eat the Thanksgiving leftovers, by themselves, with no one to talk to.

Nobody wants that, but that is what we are giving

them.”

-Seth O’Dell, “Engaging Your Global Audience

with Real-Time Campus Event

Coverage”HighEdWeb 2011

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Livestreaming options

Real-time engagement with video

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What do you want to showcase?

Campustours

Campus events & traditions

Behindthe scenes

Highlight research

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1. It doesn't have to be a long planned out project

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2. You don't need special media equipment (but it's

nice to have)

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3. You must have a good network connection

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4. Have two people on camera if you can

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5. Stay stable with a tripod(real or makeshift)

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6. Always test firstBad audio, video or connection = unhappy

audience

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7. Be aware of compositionIs it ok square? Without sound?

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8. Give people time to tune in

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9. Keep an eye oncomments and questions

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10. Always downloadthe raw video

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Thank you! Questions?Tiffany Broadbent Beker

tiffany@wm.edu@tb623