Lessons Learned from the Top 40 Facebook

Pages @DaveKerpen, CEO

July 11, 2012 http://slideshare.net/likeable

Tweet with us using #likeable Ask questions at FB.com/LikeableMedia

Meet Likeable

#Likeable

Clients We Work With

#Likeable

Introducing …

 

#Likeable

The Top 20 Client Pages on Facebook as Voted by Likeable

Disclosure: These are all clients of Likeable. We didn’t allow clients to be eligible for our top 40, but we wanted to showcase

some of our favorites.

Things Remembered*

Things Remembered (FB.com/ThingsRemembered)

 

#Likeable

An engaging cover photo makes a big difference.

*Client

Entenmann’s*

Entenmann’s (FB.com/Entenmanns)

 

#Likeable Celebrate fan milestones with contests.

*Client

Ritani*

Ritani (FB.com/RitaniDesigns)

 

#Likeable

Engage your community with photos.

*Client

The Pampered Chef *

The Pampered Chef (FB.com/ThePamperedChef)

 

#Likeable

Brands can showcase their products now.

*Client

Neutrogena*

Neutrogena (FB.com/Neutrogena)

 

#Likeable

Provide powerful images that draw on scientific evidence for why a consumer should purchase your product.

*Client

Logitech*

Logitech (FB.com/Logitech)

 

#Likeable A clean and simple cover photo can go a long way!

*Client

Hpnotiq*

Hpnotiq (FB.com/Hpnotiq)

 

#Likeable

Engage fans through various content along with strong visuals.

*Client

Medtronic Diabetes*

Medtronic Diabetes (FB.com/MedtronicDiabetes)

 

#Likeable

Use stories from customers in order to relate to fans on a more personal level.

*Client

Pendaflex*

Pendaflex (FB.com/Pendaflex)

 

#Likeable *Client

Your app must be interactive and provide value.

Quality Dairy*

Quality Dairy (FB.com/QualityDairy )

 

#Likeable

Entice customers with giveaways, project ideas, and eye-catching photos to return to the page time after time. *Client

Visit Salt Lake*

Visit Salt Lake (FB.com/VisitSaltLake)

 

#Likeable Provide valuable content to ensure fans can make the most of their vacation!

*Client

The Company Store*

The Company Store (FB.com/CompanyStore)

 

#Likeable You don’t need a huge prize to lure fans to participate.

*Client

Project Paranormal*

Project Paranormal (FB.com/ProjectParanormalBooks)

   

#Likeable Engage fans by connecting to relevant TV shows and other pop culture.

*Client

The Sports Club/LA*

The Sports Club/LA (FB.com/TheSportsClubLA)

   

#Likeable Encourage fans to connect with each other by asking questions and

providing tips. *Client

Restaurant.com*

Restaurant.com (FB.com/restaurantcom)

   

#Likeable

A picture is worth a thousand words.

*Client

Extra Space*

Extra Space (FB.com/ExtraSpace)

   

#Likeable

Post great tips and advice on how to stay organized.

*Client

1-800-Flowers*

1-800-Flowers (FB.com/1800flowers)

   

#Likeable

Showcase your product line through visuals and highlighted posts.

*Client

Verizon FiOS*

Verizon Fios (FB.com/VerizonFiOS)

   

#Likeable

Offer fans fantastic deals.

*Client

SodaStream*

SodaStream (FB.com/Sodastream)

   

#Likeable *Client

Integrate a store locator so your fans can find your product.

Corkcicle*

Corkcicle (FB.com/Corkcicle)

   

#Likeable *Client

Provide a strong call to action to encourage fan interaction.

Introducing…

The Top 40 Pages on Facebook as Voted by Likeable!

   

#Likeable

Pretzel Crisps

Pretzel Crisps (FB.com/PretzelCrisps)

   

#Likeable Provide value to fans by offering recipes using your product.

Dove

Dove (FB.com/Dove)

   

#Likeable

Highlight your company’s history and display your most memorable moments.

Sh  Metropolitan Museum

Metropolitan Museum (FB.com/MetMuseum)

   

#Likeable Allow fans to select favorite works of art and share with friends.

Skittles*

Skittles (FB.com/Skittles)

   

#Likeable

Highlight loyal fans who are using your product to make them feel appreciated.

* 2011 winner

Tiffany and Co.

Tiffany and Co. (FB.com/Tiffany)

   

#Likeable

Simple, sleek visuals can go a long way.

Modern Family

Modern Family (FB.com/ModernFamily)

   

#Likeable

Post quotes and clips from the show to keep fans entertained beyond the first screen.

Amazon

Amazon (FB.com/Amazon)

   

#Likeable Create a consistent, approachable voice when talking about a wide range of

products.

Converse

Converse (FB.com/Converse)

   

#Likeable Have a unique brand timeline with unmatched creativity.

Bonobos Clothing

Bonobos Clothing (FB.com/Bonobos)

   

#Likeable Offer exclusive Facebook-only deals to reward your community.

Mercedes Benz

Mercedes Benz (FB.com/MercedesBenz)

   

#Likeable Reveal exclusive project updates and design innovations.

Red Bull

Red Bull (FB.com/RedBull)

   

#Likeable Create custom media and applications to keep fans engaged.

Sh  Sharpie

Sharpie (FB.com/Sharpie)

   

#Likeable Post powerful and creative illustrations without being directly promotional.

Sh  Dell

Dell (FB.com/Dell)

   

#Likeable

Provide stellar customer service to convert an unhappy customer into a loyal fan.

Sh  London 2012

London 2012 (FB.com/London2012)

   

#Likeable Build a community before an upcoming event with pictures, applications, and

videos.

Sh  Livestrong

Livestrong (FB.com/Livestrong)

   

#Likeable Utilize effective, linked milestones to tell your brand’s personal story.

Sh  Target

Target (FB.com/Target)

   

#Likeable Post a variety of content that appeals to a large fan base.

Sh  Axe

Axe (FB.com/Axe)

   

#Likeable Be humorous and witty to engage with your fans.

Sh  Selena Gomez

Selena Gomez (FB.com/SelenaGomez)

   

#Likeable Create personal and authentic connections with your most loyal fans.

Sh  Southwest Airlines

Southwest Airlines (FB.com/Southwest)

   

#Likeable

Use Facebook to promote contests, low fare deals, and other promotions.

Sh  Ben & Jerry’s

Ben & Jerry’s (FB.com/benjerry)

   

#Likeable Make a strong first impression to visitors by optimizing your cover photo.

Sh  Domino’s Pizza

Domino’s Pizza (FB.com/Dominos)

   

#Likeable Ask your customers to share authentic pictures of your product.

Sh  Cheer

Cheer (FB.com/Cheer)

   

#Likeable Use color as your branding tool.

Sh  American Express

American Express (FB.com/Americanexpress)

   

#Likeable Offer custom savings and rewards based off what fans “like” on Facebook.

Sh  New York Times

New York Times (FB.com/nytimes)

   

#Likeable Use milestones to tell your unique brand story over time.

Sh  Barack Obama*

Barack Obama (FB.com/BarackObama)

   

#Likeable Keep fans informed with the latest happenings on a campaign.

* 2009 winner

Sh  (Red)

(Red) (FB.com/JoinRed)

   

#Likeable Inspire your customers to share their stories.

Sh  Expedia

Expedia (FB.com/Expedia)

   

#Likeable Post stunning visuals, including photographs of actual locations.

Sh  The Twilight Saga

The Twilight Saga (FB.com/Twilight)

   

#Likeable

Offer exclusive content to give fans a way to extend the experience beyond a film.

Sh  Cleveland Indians

Cleveland Indians (FB.com/lndians)

   

#Likeable Purchase tickets directly on Facebook and reward your fans with a chance to

win tickets to a “social media suite.”

Sh  Gilt Groupe

Gilt Groupe (FB.com/Giltgroupe)

   

#Likeable Receive insider access to top designer brands and experiences

Sh  ESPN

ESPN (FB.com/ESPN)

   

#Likeable Post sports data and rosters frequently to keep fans informed.

Sh  Tropicana

Tropicana (FB.com/Tropicana)

   

#Likeable Use questions, unique images, and other creative puzzles to keep fans hooked.

Sh  Starbucks*

Starbucks (FB.com/Starbucks)

   

#Likeable A picture is worth a thousand words.

* 2011 winner

Sh  Heineken

Heineken (FB.com/Heineken)

   

#Likeable Develop an authentic voice.

Sh  Subway

Subway (FB.com/subway)

   

#Likeable The most talked about brand on Facebook due to making strong connections

with fans and highlighting featured meals!

Sh  Walgreens

Walgreens (FB.com/Walgreens)

   

#Likeable Listen first, and never stop listening.

Sh  Pepsi

Pepsi (FB.com/Pepsi)

   

#Likeable Think and act like your customer by sharing photos and personal stories of

what they are up to.

Sh  DSW

DSW (FB.com/DSW)

   

#Likeable Consistently deliver excitement, surprise, and delight with prizes and rewards.

Sh  

   

#Likeable

Visit Las Vegas

Visit Las Vegas (FB.com/LasVegas)

Provide value, for free with newsletters and event details!

Sh  

   

#Likeable

T-Mobile USA

T-Mobile USA (FB.com/TMobile)

Respond personally and quickly to all comments.

Sh  

   

#Likeable

Our Next Webinar

Nominate your favorite brands at http://bit.ly/votetop40 July 31 2012 at 2:00 pm ET http://bit.ly/LikeableTop40

What Is Likeable Community College?

http://likeablecc.com

•  Social Media Education Program

•  26 weekly webinars

•  Monthly guest lecturers

•  24/7 Live Help

•  Community Management Assessment Test

•  Likeable U

For more information, please email Cara@likeable.com

More Free Resources •  Tackling the Many Roles of the Social

Media Manager

•  Hosted by Dave Kerpen

•  July 18th, 3:30PM EDT

•  Avoiding a Social Media Nightmare: Building a Solid Content Strategy

•  Hosted by Cara Friedman

•  July 26th, 3:00PM EDT

http://buff.ly/N7ccJ9

http://likeablecc.com

Questions/Feedback? Grand Prize!

FB.com/LikeableMedia

@LikeableMedia dave@likeable.com

@DaveKerpen Likeable.com