SharePoint Marketing Suite Webinar

Yarin NegriIntlockyarin.negri@intlock.com

Webinar recording

Connect with us on twitter - @CardioLog

Questions?

Webinar Housekeeping

SharePoint Marketing Suite – Agenda

Overview

Demo

Summary

Q&A

About Intlock

Founded in 2005

Located: Boston, MA

Over 8 years of experience in web analytics

Passions: SharePoint and marketing

Microsoft Gold Certified Partner

Completing the SharePoint Online Offering

SharePoint

Web Analytics

InSight

Campaign Tracking and Advertising Effectiveness

Optimization

Visitor Profiles

Voice of Customer

Affiliates

SEO

Plugins

www.intlock.com

Day in the life of a marketer

Joe is a marketer at X-Tech

X-Tech Creates Apps for Mobile Devices

Joe’s Marketing Tasks

1. Visitor engagement

2. Optimization

3. Acquisition

Visitor engagement

1. Create an instant ad-hoc report on the landing page [Analysis

Center]

2. Create a web analytics dashboard to understand how the landing

page is performing – create a distribution list for business owners

[Web Analytics]

3. Create a survey to get feedback from visitors [Voice of Customer]

Optimization Tasks

1. Optimize the landing page: provide specific content to users

based on traffic source - PPC [Behavioral Targeting]

2. Test a new version of the landing page [A/B Testing]

3. Test and optimize content on a landing page [MVT Testing]

Acquisition Tasks

1. Create links for the different web campaigns to bring traffic to

the landing page [Campaigns]

2. Create a quick shorten link for specific website segment [Short

Links]

3. Create an SEO report for the homepage/landing page [SEO]

Q&A

Visit us at www.intlock.com - free trial and personal demo

Tweet with us at: @cardiolog

Join our readers at blog.intlock.com

Email: yarin.negri@intlock.com info@intlock.com

Meet us at SPTechCon in California!

Thank you for your time and consideration

Visit us at www.intlock.com

Tweet with us at: @cardiolog

Join our readers at blog.intlock.com

Join our CardioLog group at Linkedin

For further information, please contact us at info@intlock.com / +1-617-500-8461