Selling QR Codes

Presented by David SchaafNewton Manufacturing Company

What’s A QR Code?

“Quick Response” Codes

2-dimensional barcode

Invented in Japan in 1994

How Do They work?

Code scanned by smartphone

Marketing content pops up on phone– Mobile site– Video– Coupon– Opt in– Contact info– Social media

Popping Up Everywhere

Why the Big Deal?

Smartphone usage increasing– 50% adoption by end of 2011 – 25% access Internet via phone over PC

Less intrusive the texting

Immediate engagement

Marketing with QR Codes

Content most important part– Must be relevant to audience– Mobile friendly– Valuable, informative and/or entertaining

Marketing with QR Codes

Which Wich

Marketing with QR Codes

John Fluevog Shoes

Marketing with QR Codes

Where to Get QR Codes

Several websites create them for free– Enter info, output an image– Client can create an account for tracking

QR Codes and Promo Products

Imprint – Minimum size - .75” x .75”– Mostly flat surface– One contrasting color

TEST the code– Before submitting to factory– Spec samples

Client Wants a QR Code, Now What?

If they DO have a code…– Handle it like normal artwork– Vector conversion if necessary

If they DON’T have a code…– Ask for the URL, contact info, etc.– Newton will create the code

If they DON’T have a code or content…– Work with CRG to create content

If you don’t remember anything else…

Minimum requirements– Minimum imprint size - .75” x .75”– Mostly flat surface– At least one contrasting color

TEST, TEST, TEST – spec samples