Why Entrepreneurs Make Better Marketers

2009

2009

2-3 months?

July 2010

Mission: Ridding the World of Unemployment.

120 hrsFACEBOOK

48 hrsFLIPBOARD

38 hrsTWITTER

28 hrsTINY WINGS

16 hrsFLICKR

12 hrsINSTAGRAM

6 hrsEVERNOTE

6 minsMOST CELEBRATEDAD CAMPAIGN 2010

6 minsMOST CELEBRATEDAD CAMPAIGN 2010

12 hrsINSTAGRAM

Brand EntrepreneurshipThe act of being an entrepreneur and innovator for the benefit of a brand.

WIN-WIN-WIN

WIN-WIN-WINfor

BRANDS

WIN-WIN-WINfor

BRANDSfor

CONSUMERS

WIN-WIN-WINfor

BRANDSfor

CONSUMERSfor US

Examples

Nike+

Best Buy Twelpforce

Babycenter by Johnson&Johnson

The Mentality of a Brand Entrepreneur

1. Remember the value of money

2. Think more Silicon Valley, less Madison Ave

3. Question the (t)ask

4. Prove, don’t say

5. Use PR as your media

6. Use ad media to inform

7. Get into a state of creating

www.Loko.fm

Brand Entrepreneurship

muitíssimo obrigado.