Saman Rahamanian no NBC11
81
Why Entrepreneurs Make Better Marketers
-
Upload
good-people-share -
Category
Technology
-
view
343 -
download
5
description
"Why Entrepreneurs Make Better Advertisers" - Palestra de Saman Rahmanian, diretor de ciração da Tribal DDB (NY) no NBC11.
Transcript of Saman Rahamanian no NBC11
Why Entrepreneurs Make Better Marketers
2009
2009
2-3 months?
July 2010
Mission: Ridding the World of Unemployment.
120 hrsFACEBOOK
48 hrsFLIPBOARD
38 hrsTWITTER
28 hrsTINY WINGS
16 hrsFLICKR
12 hrsINSTAGRAM
6 hrsEVERNOTE
6 minsMOST CELEBRATEDAD CAMPAIGN 2010
6 minsMOST CELEBRATEDAD CAMPAIGN 2010
12 hrsINSTAGRAM
Brand EntrepreneurshipThe act of being an entrepreneur and innovator for the benefit of a brand.
WIN-WIN-WIN
WIN-WIN-WINfor
BRANDS
WIN-WIN-WINfor
BRANDSfor
CONSUMERS
WIN-WIN-WINfor
BRANDSfor
CONSUMERSfor US
Examples
Nike+
Best Buy Twelpforce
Babycenter by Johnson&Johnson
The Mentality of a Brand Entrepreneur
1. Remember the value of money
2. Think more Silicon Valley, less Madison Ave
3. Question the (t)ask
4. Prove, don’t say
5. Use PR as your media
6. Use ad media to inform
7. Get into a state of creating
Brand Entrepreneurship
muitíssimo obrigado.
