Post on 29-Jun-2015
description
Research-Open Access-Social Media
A winning combination
More visibility Higher impact
Eileen Shepherd
Principal Librarian : Faculty Liaison Services Science & Pharmacy
Rhodes University Library Grahamstown, South Africa
e.shepherd@ru.ac.za
Open Access Week Symposium Rhodes University 21 October 2014
This presentation endeavours to:
to show that “social media and open access [are] a great couple”*
to provide a brief introduction to altmetrics – a non-traditional
form of measuring scholarly impact to demonstrate the use of social media in raising awareness
and visibility of Rhodes University research
*Open access and social media: helping science move forwards. Evidently Cochrane. Available at: http://tinyurl.com/pftvx5h
Traditional bibliometric methods of evaluating academic research Citations
h-indices A scholar with an h-index of 18 has published 18 papers each of which has been cited in other papers at least 18 times
Journal Impact Factors In any given year, the impact factor of a journal is the average number of citations received per paper published in that journal during the two preceding years
supplemented in the
past 5-6 years by the development of altmetrics i.e.(alternative metrics or article level metrics)
“The creation and
study of new metrics based on the Social
Web for analyzing and informing scholarship” http://altmetrics.org/about/
Traditional bibliometrics have been
Do / should / will social media feature in academia?
Social media and
scholarly communication?
“…….. Web 2.0 applications will have an increasing role in the scholarly communication process. While research shows that take up in academia is at a relatively low level (although at least two UK-based Vice Chancellors now have a Twitter following), many publishers are providing wiki-based forums for specific journals or disciplines facilitating discussion on, and sharing of, research findings…” Woodward, H. (2010) Dissemination Models in Scholarly Communication, New Review of Academic Librarianship, 16:S1, 1-3, DOI:0.1080/13614533.2010.514763
Do academics use social media in the course of their research?
: Survey Results
“Giant academic social networks have taken off to a degree that no one expected
even a few years ago*
Survey asked how researchers used social networks and/or profile-hosting or search services
Received: 3,500 responses from 95 countries
*Van Noorden, R., 2014. Online collaboration: Scientists and the social network. Nature, 512(7513), pp.126–129. Available at: http://tinyurl.com/lo3fgn4
8 Sites in order of popularity with researchers (330 regular visitors)
61%
1%
12%
48%
8%
8% 12%
40%
38%
22%
4%
5%
Van Noorden, R., 2014. Online collaboration: Scientists and the social
network. Nature, 512(7513), pp.126–129. Available at: http://tinyurl.com/lo3fgn4
9
Scholarly use of Twitter
Reasons for using Twitter
330 regular users from 3500 respondents
49% Follow discussion 46% To post work 42% Discover papers 40% Discover peers 40% Comment on research 36% Share links to content
From ‘Nature’ survey
Due to the increasing variety of online references to research,
and also of tools for sharing research…
A confusing array of social media choices:
C
How do we measure impact and how is research communicated & shared via the Web?
New tools needed to measure 10
Enter : altmetrics
new approach to determining quality/popularity of research value can be assessed by tallying shares, saves, reviews,
adaptations & social media usage no longer a FAD
shows impact of research outside of the academy limitations? need to develop a way to differentiate between
scholarly & sexy research ; vulnerable to gaming databases & publishers: incorporation of altmetrics in search
results Konkiel, S., 2013. Altmetrics : A 21st-Century Solution to Determining Research Quality. (Cover story). Online Searcher, 37(4), pp.11–15. Available at: http://tinyurl.com/lrvlu6g
Origin of the term: altmetrics
Who is collecting & sharing altmetrics? A cluster of servers that watch social media
sites, newspapers, government policy documents and other sources for mentions of scholarly articles. Brings all the attention
together to compile article level metrics http://www.altmetric.com/
Tracks more than 20 different types of artifacts, including journal articles, books,
videos, presentations, conference proceedings, datasets, source code,
cases, and more http://www.plumanalytics.com/
Open-source, web-based tool that helps researchers explore and share the diverse
impacts of all their research products https://impactstory.org/
14
Example of altmetrics
Use of Altmetric bookmarklet 15
Altmetric stats
Click for more details Get this bookmarklet for your toolbar
http://www.altmetric.com/bookmarklet.php
Bookmarklet in toolbar
More details – from previous slide
Another example of altmetrics in action
Note the “Article metrics” option on the Nature webpage
Article metrics – from Nature webpage
Altmetrics data for article – accessed by using altmetrics bookmarklet
Example using an article indexed on Scopus
Scopus now includes Altmetrics at article level
Article indexed on Scopus – embedded Altmetric details
Embedded Altmetrics on Scopus : the details
Register for email updates when this article is shared
Altmetrics demographics for article
and Mendeley readers : details
Same article on Mendeley
More about
Impressive support base
US$500,000 grant from Sloan Foundation
28
Example of an ImpactStory profile
NB Register for your own ImpactStory profile
https://impactstory.org/
Beyond the traditional
Social media ‘stats’: what do/could they offer?
Provide evidence that relevant communities are aware of a specific paper Provide evidence that a
relatively under cited paper is having a research impact Provide evidence of public
interest in…
Indicate a pathway for research to reach a wide range of audiences Compare readership of
articles across countries Compare communities
discussing articles - science communicators, researchers, policy makers, practitioner communities…
Neylon, C., (2014) Altmetrics can signal flows of information for paths in scholarly communication not yet mapped. Impact of Social Sciences. Available at: http://blogs.lse.ac.uk/impactofsocialsciences/2014/10/07/altmetrics-what-are-they-good-for/
Future of altmetrics? …[these] numbers …are signals of the flow of
information down paths that we haven’t mapped. • most exciting possibility…only just starting to
explore. • who is using that information? • correlation analysis can’t tell us this, but more
sophisticated approaches might • with that information …could design scholarly
communication systems to maximise their reach, value and efficiency
Neylon, C., (2014) Altmetrics can signal flows of information for paths in scholarly communication not yet mapped. Impact of Social Sciences. Available at: http://blogs.lse.ac.uk/impactofsocialsciences/2014/10/07/altmetrics-what-are-they-good-for/
Open Access + Social Media = Competitive Advantage
How can open access outperform its tenacious,
institutionalized competition, the traditional top-tier journals?
Perhaps through its intimate relationship with social
media.
Blogging, tweeting, publicly discussing research > benefits for scientists, journals, and even society, > increased
debate and transparency
Tabor, A., (2012) Open Access + Social Media = Competitive Advantage. http://tinyurl.com/pqrv4ds
James Balm, Social Media Assistant BioMed Central
combining research & social media to deliver a message that is accessible to everyone and make science exciting
draw significant attention to [specific] research papers Facebook and Twitter, help bring approximately 25,000
visitors to BioMed Central research papers per month engage / discuss important issues that affect the science
community and to discuss new research, its quality and validity
*Open access and social media: helping science move forwards. Evidently Cochrane. Available at: http://tinyurl.com/pftvx5h
Recent Altmetrics conference in London sponsored by Wellcome Trust
Presentations and review of conference:
http://tinyurl.com/ovfjods http://tinyurl.com/palxkqk
Worth a visit
ScienceDirect – “social media” featured in top 25 downloads in 2nd quarter of 2014 Users of the world, unite! The challenges and opportunities of Social Media Business Horizons, Volume 53, Issue 1, January 2010, Pages 59-68 Kaplan, Andreas M.; Haenlein, Michael Most downloads Social media: The new hybrid element of the promotion mix • Business Horizons, Volume 52, Issue 4, July 2009, Pages 357-365 Mangold, W. Glynn; Faulds, David J. 3rd highest downloads Social media? Get serious! Understanding the functional building blocks of social media Business Horizons, Volume 54, Issue 3, May 2011, Pages 241-251 Kietzmann, Jan H.; Hermkens, Kristopher; McCarthy, Ian P.; Silvestre, Bruno S. 7th highest downloads
Social media in academia?
So what! Why should I care?
I DON’T HAVE TIME FOR THIS
I’LL PASS ON THIS ONE
Practical example of the use of social media in an academic context in order to highlight
research output
How are Rhodes University librarians using social media to raise research visibility?
http://www.ru.ac.za/library/
Putting it together
@RhodesResearch Twitter account – articles, conference papers, theses, reports of research, etc. are tweeted regularly
These are re-tweeted on subject-related Twitter accounts
which are embedded in our Subject LibGuides – increase
visibility Subject blogs – monthly posting of research (presently
Science & Pharmacy) output with links to articles/papers which Rhodes Library Facebook & Twitter then advertise
@RhodesResearch - Twitter account https://twitter.com/RhodesResearch
Initiated as an experiment
in May 2013: with sole purpose of
promoting Rhodes research output
Alerts to Rhodes-affiliated research:
Other sources:
How is Rhodes research information sourced by librarians?
Web of Science Scopus EBSCOhost Sabinet ResearchGate SAePublications
Academic department websites & researchers Rhodes University webpage Media Word of mouth GoogleScholar author alerts
Article on publisher’s site
Use the DOI in the Twitter link to the article
Publisher’s website : “Share” options
Sharing is facilitated by the fact that
more and more publishers are
including ‘share’ options at article-level – makes it so much easier
Say it with a #hashtag!
Make your Tweets more visible
.
Albany Museum #AlbanyMuseum Biochemistry #RUBiochem Biotech Innovation Centre (RUBIC) #RUBiotech
Botany #RUBotany Chem #RUChem ComSci #RUComSci EBRU #RUEBRU Env Sci #RUEnvSci Geography #RUGeography Geology #RUGeology HKE #RUHKE IWR #RUIWR Maths #RUMaths Pharmacy #RUPharm Physics #RUPhysics Stats #RUStats Zoo #RUZoo
#RUIWR- example of standardised hashtag
for academic departments
#tags for RU Science Depts
@RUBiochemnews follows @RhodesResearch
Retweets from @RhodesResearch
@RULPharmNews follows @RhodesResearch
@RULPharmNews ‘Follows’ @RhodesResearch and re-tweets relevant articles, thus providing extra exposure to RU pharmacy research
Embedded ‘tweets’ in the Pharmacy Subject Guide
Tweets appear automatically in the
embedded RULPharmNews twitter account
Faculty blogs post monthly list of Rhodes research
http://rulscipharm.blogspot.com/
Rhodes Library Facebook page: Advertising RhodesResearch
https://www.facebook.com/RhodesUniversityLibrary
Rhodes Library Twitter site: Advertising Rhodes Research
Interest in @RhodesResearch
288 followers ( as at 20 Oct 2014) Rhodes students About 20 Rhodes academics & support staff Professional & Research organisations Publishers / journal editors Journalists / media organisations Academic librarians (non-Rhodes) Individuals (other than Rhodes students & staff)
@RhodesResearch followers: Research & other organisations
No of followers @EzemveloScience KZN wildlife (572) @HSP_70 Scientific Resource (18) @CSIR Council Science SA (2710) @ASSAf_Official (179) @SAPECS_TWEETS social-ecological systems (48) @FormularyIE Irish Medicines (598) @OWSD_SA Women in Science (75) @ISSF sustainable tuna fishing (4620) @GreenMatterZA environmental (347) @GreenLeagueZA environmental (118) @SAStats (4458)
@RhodesResearch followers: Research & other organisations
No. of followers @Research Africa Research funding (439) @SAYAS_SA Young Academy of Science (139) @ASSAf_Official Academy of Science SA (179) @ACEP_ZA Coelacanth programme (256) @agingandsociety US aging research (173) @NHLSBRC Bio-Resource Center (3) @ELIDZSTP1R&D facilities (26) @eoth_moz community-based conservation (592) @EiffelCorpSA educational technology (17) @prospectpredict business development USA (635) @DorringtonResGr microbiologists (20) @SASBi_Bioinf Society for Bioinformatics (132)
@RhodesResearch followers: Publishers, journal editors, media
No of followers
@SasjaSA SA Science Journalists' Association (475) @Rhodes_JMS Rhodes School of Journalism (586) @Ecquid_Novi African Journalism Studies (145) @TheJournalistSA Context & history for key issues (454) @alphagalileo breaking research news - London (2656) @Awesomelastus journalist – Zambia (637) @struandouglas freelance journalist (82) @MakanaEdutouris promotes travel for learning (167) @SciBraai features: SA research-technology-innovation (659) @hwasser Prof of Media Studies – UCT (2094)
@RhodesResearch followers: Publishers, journal editors, media
No of followers @cdnsciencepub scientific & technical journals (2562) @CG_Publishing academic publishers – Illinois, USA (99) @SAJS_Official SA Journal of Science (108) @sarahemilywild Science editor, Mail & Guardian (2592) @Steven_Lang journalist (260) Dalton Transactions Royal Soc Chem journal (2270) @Grocotts local newspaper (2180) @mishsolomon freelance journalist – Johannesburg (3817) @scientist_kenni Science Communicator – Cape Town (327)
@RhodesResearch followers: Individuals – a selection
No of followers @Anneke1976 Programme Dir. Amsterdam Fringe Festival (925) @brocksaglio Canadian academic (Geography) (205) @pat_loria Academic library director (359) @RickMavrovich Global Executive Strategist (2920) @CazV7776 social worker (94) @JustinBlakeZA marine biologist (291) @kveerubhotla Pharmacist – India (14) @Morgs_John Scientist – Cape Town (39) @SarahGoodier open access proponent - UCT (784) @CarolineDean academic librarian – UCT (96) @gsulc UCT academic & education writer (220) @schwarzwild1 communications specialist – Germany (119) @BonnieAgea researcher, writer, commentator – Tanzania (180) 26 Rhodes University academics / support staff
From research alert to the world! “The retweet is one of the most commonly used tools on Twitter, and is a great way to pass on interesting
tweets that you have read [to] your followers.”
Twitonomy site: retweets from @RhodesResearch
http://twitonomy.com/
Twitter Analytics of Followers
https://analytics.twitter.com/about
Reaction from Rhodes University community
Polite interest Mild interest Total disinterest Faint enthusiasm Scepticism Implied ridicule
Thanks for doing this Retweeting of tweets Research items for tweeting Interest in using for Department
Resulted in some interesting
responses from academics
Alerting researchers to the use of Twitter to highlight their research
From: Eileen Shepherd [mailto:e.shepherd@ru.ac.za] Sent: 11 September 2014 11:16 AM To: ……………………………………… Subject: Crisis! What Crisis? The Multiple Dimensions of the Zimbabwean Crisis
Hi ……………….. Thought you might like to see your article is featured on @RhodesResearch https://twitter.com/RhodesResearch regards Eileen
Response from historian From: ……………………………………. Sent: 11 September 2014 11:20 AM To: 'Eileen Shepherd' Subject: RE: Crisis! What Crisis? The Multiple Dimensions of the Zimbabwean Crisis
Wow, thank you. Very innovative of you guys. Keep it up. From: Eileen Shepherd [mailto:e.shepherd@ru.ac.za] Sent: 11 September 2014 11:16 AM To:……………………….. Subject: Crisis! What Crisis? The Multiple Dimensions of the Zimbabwean Crisis Hi ……………………. Thought you might like to see your article is featured on @RhodesResearch https://twitter.com/RhodesResearch Regards Eileen
Another example, with response: Chemist
From: …………………. Sent: 28 August 2014 04:59 PM To: Eileen Shepherd Subject: Re: MRSA pyruvate kinase inhibitory activity of synthetically derived thiazole containing deoxytopsentin analogues
Thanks so much Eileen, this is quite exciting! Kind Regards, ……………… On Thu, 2014-08-28 at 11:57 +0200, Eileen Shepherd wrote: > Hi ……………………. > > Thought you might like to know your article is featured on > @RhodesResearch https://twitter.com/RhodesResearch >
Some reflections regarding @RhodesResearch experiment
Is it worth continuing? Yes Enhanced engagement with research & researchers Time-consuming
An added dimension to job responsibilities
But interesting And stimulating Provided an opportunity to engage with developing field of altmetrics
References Balm, J., 2014. Open access and social media: helping science move forward. Evidently Cochrane. http://www.evidentlycochrane.net/open-access-social-media-can-help-science-move-forwards/ Gunasekaran, S. & Arunachalam, S., 2014. The impact factors of open access and subscription journals across fields. Current Science, 107(3), pp.380–388. http://www.currentscience.ac.in/Volumes/107/03/0380.pdf Hitchcock, T., 2014. Twitter and blogs are not add-ons to academic research, but a simple reflection of the passion that underpins it. Impact of Social Sciences. http://blogs.lse.ac.uk/impactofsocialsciences/2014/07/28/twitter-and-blogs-academic-public-sphere/ Konkiel, S.P., 2014. The Imperative for Open Altmetrics. Journal of Electronic Publishing, 17(3). Available at: http://hdl.handle.net/2027/spo.3336451.0017.301 Macpherson, E., 2014. Four things policy-makers need to know about social media data and real time analytics. Impact of Social Sciences. http://blogs.lse.ac.uk/impactofsocialsciences/2014/08/01/four-things-on-social-media-data-for-policymakers/ Neylon, C., 2014. Altmetrics: What are they good for? | PLOS Opens. http://blogs.plos.org/opens/2014/10/03/altmetrics-what-are-they-good-for/ Tabor, A. 2012. Open Access + Social Media = Competitive Advantage. https://www.mysciencework.com/news/6350/open-access-social-media-competitive-advantage Wing, K., 2014. Scientists across disciplines must get to a better agreement on social media metrics. Impact of Social Sciences. http://blogs.lse.ac.uk/impactofsocialsciences/2014/09/29/what-are-scientists-doing-on-twitter/ Woolman, J. 2014. Social media outcomes in academia: engage with your audience and they will engage with you. Impact of Social Sciences. http://blogs.lse.ac.uk/impactofsocialsciences/2014/09/24/social-media-outcomes-academia/
Thank you for listening! Please Follow @RhodesResearch
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