1. 1. 1Proprietary information of Ingram Micro Inc. Do not distribute or duplicate without Ingram Micro's express written permission. SoftLayer & Ingram Micro: A Winning Combination for Partners Quinn Devery Channel Development Manager IBM SoftLayer March 9, 2015 David Stephens Sr. Cloud Solutions Executive Ingram Micro
2. 2. 1411022rev rev 12-1-14 2Proprietary information of Ingram Micro Inc. Do not distribute or duplicate without Ingram Micro's express written permission. Platform Benefits Deploy in one of SoftLayers 22 Datacenters Open & Flexible Deployment (Microsoft, Linux, Citrix, Vmware) Carrier Grade Global Network & Partnerships Unlimited Support 24x7 Acquired by IBM in July 2013 SoftLayer: Global IaaS Leader
3. 3. 1411022rev rev 12-1-14 3Proprietary information of Ingram Micro Inc. Do not distribute or duplicate without Ingram Micro's express written permission. Global footprint IPv4/IPv6 dual stack Global DNS Global DDOS Mitigation Global Internet Exchanges & Peering INDIA CHINA Tokyo Hong Kong Singapore Melbourne Seattle San Jose Los Angeles Mexico City Denver Chicago Dallas Houston Toronto Montreal BRAZIL New York City Washington D.C. Miami London Frankfurt Amsterdam Paris Sydney Atlanta DATA CENTER & NETWORK POINT OF PRESENCE NETWORK POINT OF PRESENCE
4. 4. 1411022rev rev 12-1-14 4Proprietary information of Ingram Micro Inc. Do not distribute or duplicate without Ingram Micro's express written permission. How is SoftLayer Better? One Cloud that combines: Public Virtualized Private Virtualized Dedicated Bare Metal Global high-performance network and single-pane management + + + + Performance Flexibility Control
5. 5. 1411022rev rev 12-1-14 5Proprietary information of Ingram Micro Inc. Do not distribute or duplicate without Ingram Micro's express written permission. 24,000+ Leading-Edge Customers Social Software as a Service Mobile & Communications Marketing and Digital Media EnterpriseHosting & Service Providers Games and Entertainment Platform as a Service Bump Voxer Instapaper Yelp
6. 6. 1411022rev rev 12-1-14 6Proprietary information of Ingram Micro Inc. Do not distribute or duplicate without Ingram Micro's express written permission. Global Cloud Platform Only infrastructure solution with a common management interface and API across a unified architecture Customers mix and match bare metal servers, virtual server instances and turnkey private clouds and manage them from a single control pane or API All deployed on-demand and provisioned automatically in real-time
7. 7. 7Proprietary information of Ingram Micro Inc. Do not distribute or duplicate without Ingram Micro's express written permission. Getting Started with SoftLayer
8. 8. 1411022rev rev 12-1-14 8Proprietary information of Ingram Micro Inc. Do not distribute or duplicate without Ingram Micro's express written permission. To Configure Workloads on SoftLayer Specifications of your Server Number of Cores/Processor? How much RAM? How much Storage? Operating System Type?
9. 9. 1411022rev rev 12-1-14 9Proprietary information of Ingram Micro Inc. Do not distribute or duplicate without Ingram Micro's express written permission. Workloads Running on SoftLayer Windows Server 2003/2008/2012 CentOS, Cloud Linux, RHELOS Vmware ESXi, HyperV, Citrix, and ParallelsHypervisors SQL, MySQL, Big Data (Hadoop, MongoDB, Riak)Databases Firewalls (HW/SW), Load Balancers, IPS/IDS, Backups, DNSAncillary Services
10. 10. 1411022rev rev 12-1-14 10Proprietary information of Ingram Micro Inc. Do not distribute or duplicate without Ingram Micro's express written permission. When to Use What? Virtual Public Virtual Private Bare Metal Hybrid
11. 11. 1411022rev rev 12-1-14 11Proprietary information of Ingram Micro Inc. Do not distribute or duplicate without Ingram Micro's express written permission. When to Use What? Windows & Linux applications Web Servers Back office applications Virtual Public Performance Needs Isolation needs or multitenancy concernsVirtual Private Performance Needs (DB, HPC, Production) Build Your Own Cloud (VMware, Hyper-V, Citrix, OpenStack) Isolation, Compliance & Security Needs Bare Metal Combination of above Hybrid
12. 12. 1411022rev rev 12-1-14 12Proprietary information of Ingram Micro Inc. Do not distribute or duplicate without Ingram Micro's express written permission. Custom Server Configurations from
13. 13. 1411022rev rev 12-1-14 13Proprietary information of Ingram Micro Inc. Do not distribute or duplicate without Ingram Micro's express written permission. To.
14. 14. 1411022rev rev 12-1-14 14Proprietary information of Ingram Micro Inc. Do not distribute or duplicate without Ingram Micro's express written permission. And anywhere in between
15. 15. 1411022rev rev 12-1-14 15Proprietary information of Ingram Micro Inc. Do not distribute or duplicate without Ingram Micro's express written permission. But wait theres more
16. 16. 1411022rev rev 12-1-14 16Proprietary information of Ingram Micro Inc. Do not distribute or duplicate without Ingram Micro's express written permission. Bare Metal Monthly
17. 17. 1411022rev rev 12-1-14 17Proprietary information of Ingram Micro Inc. Do not distribute or duplicate without Ingram Micro's express written permission. Or Hourly
18. 18. 1411022rev rev 12-1-14 18Proprietary information of Ingram Micro Inc. Do not distribute or duplicate without Ingram Micro's express written permission. How It All Fits Together Data Center & Pods Standardized, modular hardware configs Lower inventory carrying costs Maximize asset utilization & profitability Increase provisioning flexibility Globally consistent service portfolio Triple Network Proprietary network architecture Pod design allows customers grow to across multiple racks or rows in the same layer 2/3 domain as needed. SoftLayer Infrastructure Management System Bare metal & virtual server provisioning Integrated BSS/OSS Comprehensive network management
19. 19. 19Proprietary information of Ingram Micro Inc. Do not distribute or duplicate without Ingram Micro's express written permission. SoftLayer Differentiators
20. 20. 1411022rev rev 12-1-14 20Proprietary information of Ingram Micro Inc. Do not distribute or duplicate without Ingram Micro's express written permission.
21. 21. 1411022rev rev 12-1-14 21Proprietary information of Ingram Micro Inc. Do not distribute or duplicate without Ingram Micro's express written permission. 78GB@$0.12/GB per month1 7% of contract2 Standard Medium 2 EC2 Compute Units, 3.75GB RAM, 410GB storage CentOS 6 64bit 2 core 4GB RAM 400GB storage 103 102 Effective pricexx Storage and bandwidth are included in SoftLayer base price Key takeaways: Competitors may appear to have lower prices, but in reality you can end up paying the same or more SLs price includes many features that customers are otherwise forced to pay extra for Including substantial bandwidth in our price allows customers to predict billing totals 6988 102 SLs price transparency makes it easy for customers to know what they are getting List price Bandwidth Support SOURCE: Amazon website; SoftLayer 1 Based on observed average customer bandwidth consumption for comparable configurations 2 Actual cost may range from 7-10% of total contract
22. 22. 1411022rev rev 12-1-14 22Proprietary information of Ingram Micro Inc. Do not distribute or duplicate without Ingram Micro's express written permission. Benefits to Partners Deploy any x86 Software or Hypervisor Free Traffic between every DC (Backup, DR and HA) Predictable Costs Unlimited Chat, Ticket and Phone Support Bandwidth Allocation Best Price for Performance Dedicated Compute All inclusive prices
23. 23. 1411022rev rev 12-1-14 23Proprietary information of Ingram Micro Inc. Do not distribute or duplicate without Ingram Micro's express written permission. The Value of Cloud Computing Instant access to the computing power and scale that you need You pay for what you consume Its accessible anywhere for anyone at anytime
24. 24. 1411022rev rev 12-1-14 24Proprietary information of Ingram Micro Inc. Do not distribute or duplicate without Ingram Micro's express written permission. Separation of Responsibilities
25. 25. 1411022rev rev 12-1-14 26Proprietary information of Ingram Micro Inc. Do not distribute or duplicate without Ingram Micro's express written permission. Workloads in the cloud Active Directory & Exchange File Servers App and Database Servers Web Servers Private and Hybrid Clouds Backup / DR / BC Test & Development Born in the Cloud PSA/RMM Tools
26. 26. 27Proprietary information of Ingram Micro Inc. Do not distribute or duplicate without Ingram Micro's express written permission. SoftLayer Opportunities for CSPs/MSPs
27. 27. 1411022rev rev 12-1-14 28Proprietary information of Ingram Micro Inc. Do not distribute or duplicate without Ingram Micro's express written permission. Channel Involvement in the Cloud Cloud is not a threat, it is an opportunity Ovum: use different platforms for various workloads "Partners need to have some kind of migration skills not just re-packaging a product."
28. 28. 1411022rev rev 12-1-14 29Proprietary information of Ingram Micro Inc. Do not distribute or duplicate without Ingram Micro's express written permission. MSP Role with SoftLayer Manage your customers entire infrastructure Operate, Manage, Monitor, Support Optimize technology and financial obligations
29. 29. 1411022rev rev 12-1-14 30Proprietary information of Ingram Micro Inc. Do not distribute or duplicate without Ingram Micro's express written permission. Resellers Role with SoftLayer Translate your offerings to include cloud attributes Provide Recommendations Understand the options Provide dual quotes on HW purchases Must provide value Pro Services BUNDLE Plan Partner Execute
30. 30. 1411022rev rev 12-1-14 31Proprietary information of Ingram Micro Inc. Do not distribute or duplicate without Ingram Micro's express written permission. Professional Services Assessment Architecture / Design Deployment Migration Integration Monitor Management
31. 31. 1411022rev rev 12-1-14 32Proprietary information of Ingram Micro Inc. Do not distribute or duplicate without Ingram Micro's express written permission. Bundled Solutions Horizontal or Vertical Disaster Recovery IBM Hosted Solutions Microsoft Solutions Turn into PaaS
32. 32. 1411022rev rev 12-1-14 33Proprietary information of Ingram Micro Inc. Do not distribute or duplicate without Ingram Micro's express written permission. Choosing the Right IaaS Platform Understand IaaS options Look for: Transparency Flexibility Agility Efficiency Cost Security Be considerate of the hypervisor
33. 33. 1411022rev rev 12-1-14 34Proprietary information of Ingram Micro Inc. Do not distribute or duplicate without Ingram Micro's express written permission. Emphasize Business Outcomes Look for: New Projects/Apps/Initiatives Disposable IT HW Refresh Research and Development Build: Redundancy Vertical Solutions Storage/Backup Collaboration Provide Vision Target the Right Opportunities
34. 34. 35Proprietary information of Ingram Micro Inc. Do not distribute or duplicate without Ingram Micro's express written permission. Working with SoftLayer and Ingram Micro
35. 35. 1411022rev rev 12-1-14 36Proprietary information of Ingram Micro Inc. Do not distribute or duplicate without Ingram Micro's express written permission. Discount Schedule Level Monthly Total Discount Tier 1 $1 - $3,000 5% Tier 2 $3,000 - $4,999 8% Tier 3 $5,000 - $14,999 10% Tier 4 $15,000 24,999 15% Tier 5 $25,000 - $99,999 17.5% Tier 6 $100,000+ 20%
36. 36. 1411022rev rev 12-1-14 37Proprietary information of Ingram Micro Inc. Do not distribute or duplicate without Ingram Micro's express written permission. Call to Action Sign up as an IBM SoftLayer reseller through Ingram Micro http://www.ingrammicrocloud.com/softlayer-programs/ Educate your sales and technical teams http://softlayer.com/training Begin transferring internal workloads to SoftLayer GOAL: one new transaction each quarter!
37. 37. 1411022rev rev 12-1-14 38Proprietary information of Ingram Micro Inc. Do not distribute or duplicate without Ingram Micro's express written permission. IaaS and SoftLayer Playbooks
38. 38. 1411022rev rev 12-1-14 39Proprietary information of Ingram Micro Inc. Do not distribute or duplicate without Ingram Micro's express written permission. Questions? David Stephens David.Stephens@ingrammicro.com 949-212-5396 @imstphns @imSoftLayer Quinn Devery qdevery@softlayer.com 214-210-5113
39. 39. 41Proprietary information of Ingram Micro Inc. Do not distribute or duplicate without Ingram Micro's express written permission.