Cloud for Service Providers - A Winning Combination

1411022rev rev 12-1-14

1Proprietary information of Ingram Micro Inc. — Do not distribute or duplicate without Ingram Micro's express written permission.

Cloud for Service Providers:

A Winning Combination

Manuel DazaChannel Development Specialist EMEA – IBM SoftLayer

@dabarsm

April 2015

1411022rev rev 12-1-14

2

Platform Benefits

• Deploy in one of SoftLayer’s 22 Datacenters• Open & Flexible Deployment

l Microsoft, Linux, Citrix, VMware

• Carrier Grade Global Network & Partnerships• Unlimited Support 24x7

Acquired by IBM in July 2013

SoftLayer: Global IaaS Leader

1411022rev rev 12-1-14

3

India

China

Hong Kong

Singapore

Melbourne

Sydney

Tokyo

Seattle

San Jose

Los Angeles

Mexico City

Houston

Denver

Dallas

Miami

Atlanta

Washington D.C.

MontrealToronto

Chicago

London

Frankfurt

Paris

Amsterdam

Brazil

New York City

Data Centre and Network Point of Presence

Network Point of Presence

Key design elements

Control and transparency High performance Data sovereignty Security

Localized capabilities

IPv4/IPv6 dual stack Global DNS Global DDOS mitigation Global internet exchanges and

peerings

Global expansion

40 data centers worldwide in 15

countries and five continents

globally, including North America,

South America, Europe, Asia and

Australia. Latest data centers to launch are

Melbourne, Paris, Mexico City, Tokyo, Frankfurt

IBM will open 15 new centers

worldwide adding to the existing

global footprint of 13 global data

centers from SoftLayer and 12 from

IBM.

Global footprint

1411022rev rev 12-1-14

4

SoftLayer enables enterprise-grade,

best-in-class performance and reliability

Web Mobile

Data Centre Pod

Triple Network Architecture

API

Common User Interface and APIs

Data Centre Pod Data Centre Pod

Infrastructure Management System

Bare Metal

Servers

Virtual Server

Instances

Private

Clouds

Web Application 2.7x faster 46% lower price 4.9x better price

performance

1Results are based on an IBM internal study of a basic web application workload. Results obtained under laboratory conditions, not in an actual

customer environment. IBM's internal workload studies are not benchmark applications, nor are they based on any benchmark standard. Customer

applications, differences in the stack deployed, and other systems variations or testing conditions may produce different results and may vary based

on actual configuration, applications, specific queries and other variables in a production environment. Pricing based on published US list prices

available as of 3/10/2014.

Deep Analytics 11% faster 2.6x lower price 2.9x better price

performance

Message Delivery 13x better

performance 11.5x better price

performance

Across essential workloads, SoftLayer stands apart1:

Control

Performance

Flexibility

24x7 support

Full visibility

Simple, powerful

management

Easily scalable

Fully customizable

Superior throughput

Redundant, high

capacity networks

High security

Differentiation: Unique capabilities and design:

1411022rev rev 12-1-14

5

Next Gen enterprise appsBorn on the web

Moving to the cloud

SoftLayer services born on the web customers and meets the cloud demands of businesses across the

spectrum

SoftLayer works for organizations

1411022rev rev 12-1-14

6

Global Cloud Platform

• Only infrastructure solution with a common management interface and API across

a unified architecture

• Customers mix and match bare metal servers, virtual server instances and turnkey

private clouds and manage them from a single control pane or API

• All deployed on-demand and provisioned automatically in real-time

1411022rev rev 12-1-14

7

To Configure Workloads on SoftLayer

Specifications of your Server− Number of Cores/Processor?− How much RAM?− How much Storage?− Operating System Type?

1411022rev rev 12-1-14

8

Workloads Running on SoftLayer

1411022rev rev 12-1-14

9

Workloads Running in the cloud

• Active Directory & Exchange• File Servers• App and Database Servers• Web Servers• Private and Hybrid Clouds• Backup / DR / BC• Test & Development• “Born in the Cloud”• PSA/RMM Tools

1411022rev rev 12-1-14

10

When to Use What?

1411022rev rev 12-1-14

11

Custom Server Configurations from

1411022rev rev 12-1-14

12

To….

1411022rev rev 12-1-14

13

…And anywhere in between

1411022rev rev 12-1-14

14

Bare Metal Monthly

1411022rev rev 12-1-14

15

…Or Hourly

1411022rev rev 12-1-14

16

How It All Fits Together

Data Center & Pods• Standardized, modular hardware configs

• Lower inventory carrying costs• Maximize asset utilization & profitability• Increase provisioning flexibility

• Globally consistent service portfolio

Triple Network• Proprietary network architecture• Pod design allows customers grow to across

multiple racks or rows in the same layer 2/3

domain as needed.

SoftLayer Infrastructure Management System• Bare metal & virtual server provisioning• Integrated BSS/OSS• Comprehensive network management

1411022rev rev 12-1-14


SoftLayer Differentiators

1411022rev rev 12-1-14

18

1411022rev rev 12-1-14

19

78GB@$0.12/GB

per month1

7% of

contract2

Standard Medium

2 EC2 Compute

Units, 3.75GB

RAM, 410GB

storage CentOS

6 64bit

2 core – 4GB RAM

400GB storage

103

102

Effective pricexx

Storage and bandwidth are included

in SoftLayer base price

Key takeaways:

• Competitors may

appear to have

lower prices, but in

reality you can end

up paying the

same or more

• SL’s price includes

many features that

customers are

otherwise forced to

pay extra for

• Including substantial

bandwidth in our

price allows

customers to

predict billing

totals

25/03/1525/03/15

25/03/15

SL’s price transparency makes it easy for

customers to know what they are getting

List price Bandwidth Support

SOURCE: Amazon website; SoftLayer

1 Based on observed average customer bandwidth consumption for comparable configurations

2 Actual cost may range from 7-10% of total contract

1411022rev rev 12-1-14

20

Benefits to Partners

• Deploy any x86 Software or Hypervisor• Free Traffic between every DC (Backup, DR and HA)• Predictable Costs

− Support: Unlimited Chat, Ticket and Phone Support − Bandwidth Allocation

• Best Price for Performance− Dedicated Compute− All inclusive prices

1411022rev rev 12-1-14

21

Separation of Responsibilities

1411022rev rev 12-1-14

22

The Value of Cloud Computing

Agility Instant access to the

computing power and scale that you

need

UtilityYou pay for

what you consume

It’s accessible anywhere …for anyone …at anytime

Ubiquity

1411022rev rev 12-1-14


SoftLayer Opportunities for CSPs/MSPs

1411022rev rev 12-1-14

24

Channel Involvement in the Cloud

• Cloud is not a threat, it is an opportunity

• Ovum: use different platforms for various

workloads

"Partners need to have some kind of migration

skills not just re-packaging a product."

1411022rev rev 12-1-14

25

MSP Role with SoftLayer

• Manage your customer’s entire

infrastructure• Operate, Manage, Monitor, Support• Optimize technology and financial

obligations

1411022rev rev 12-1-14

26

Resellers Role with SoftLayer

• Translate your offerings to include cloud

attributes

• Provide Recommendations

• Understand the options

• Provide dual quotes on HW purchases

• Must provide “value”

− Pro Services

− BUNDLE

Plan

Partner

Execute

1411022rev rev 12-1-14

27

Professional Services

• Assessment

• Architecture / Design

• Deployment

• Migration

• Integration

• Monitor

• Management

1411022rev rev 12-1-14

28

Bundled Solutions

• Horizontal or Vertical

• Disaster Recovery

• IBM Hosted Solutions

• Microsoft Solutions

• Turn into PaaS

1411022rev rev 12-1-14

29

Choosing the Right IaaS Platform

Understand IaaS options

• Look for:

• Transparency

• Flexibility

• Agility

• Efficiency

• Cost

• Security

• Be considerate of the hypervisor

1411022rev rev 12-1-14

30

• Emphasize Business Outcomes

• Look for:

− New Projects/Apps/Initiatives

− “Disposable IT”

− HW Refresh

− Research and Development

• Build:

− Redundancy

− Vertical Solutions

− Storage/Backup

− Collaboration

• Provide Vision

Target the Right Opportunities

1411022rev rev 12-1-14

31

Discount Schedule

Level Monthly Total Discount

Tier 1 $1,500 - $3,000 5%

Tier 2 $3,000 - $4,999 8%

Tier 3 $5,000 - $14,999 10%

Tier 4 $15,000 – 24,999 15%

Tier 5 $25,000 - $99,999 17.5%

Tier 6 $100,000+ 20%

1411022rev rev 12-1-14

32

Call to Action

• Sign up as an IBM SoftLayer reseller

− http://www.softlayer.com/reseller-program/apply

• Educate your sales and technical teams

− http://softlayer.com/training

• Begin transferring internal workloads to SoftLayer

1411022rev rev 12-1-14

33

Questions?

Manuel Daza

[email protected]

@dabarsm

ibm.biz/manueldaza

www.SoftLayer.com

www.IBM.com/PartnerWorld/Cloud

www.IBM.com/Cloud

1411022rev rev 12-1-14


@dabarsm

Cloud for Service Providers - A Winning Combination

Technology

Transcript of Cloud for Service Providers - A Winning Combination