Post on 14-Apr-2017
SNS in Japan 29 Mar 2016
outline
1. What is SNS :in general
2. Twitter : how it is used in Japan
3. Matching Apps : based on Go’s experience
4. Conclusion
What is SNS?
• SNS stands for Social Networking Service
Various kinds of SNS
Increasing number of SNS users
How about in Japan?
mixi
LINE
20s and bellow
30s
40s
50s
60s and above
35.3%
31.0%
6.0%
16.5%
37.5%
Diffusion rate of major SNS in Japan and breakdown
Source: Ministry of Internal Affairs and Communications, 2014
How much time do people spend on social network?
What is Social Media addiction?
How can you tell when a person is addicted to SNS? • How often do you find that you stay on-line longer than you
intended? • How often do you neglect household chores to spend more
time on-line? • How often do you prefer the excitement of the Internet to
intimacy with your partner? • How often do you form new relationships with fellow on-line
users? • How often do others in your life complain to you about the
amount of time you spend on-line? • How often do your grades or school work suffer because of the
amount of time you spend on-line? • How often does your job performance or productivity suffer
because of the Internet? …………………..etc.
People becoming addicted to Social Media
According to a study, the addiction to
Social Media is similar to a drug addiction
and can even be accompanied by
symptoms of withdrawal!!
People becoming addicted to Social Media
According to a study, the addiction to
Social Media is similar to a drug addiction
and can even be accompanied by
symptoms of withdrawal!!
SNS: Twitter The use of Twitter as corporate strategy
Catch the bird!!
Outline
1. Why we chose Twitter?
2. About Twitter
1. Twitter vs Facebook
2. Twitter in the world
3. Japanese case
1. Japanese general situation
2. Japanese corporate strategy with Twitter
4. Conclusion
2nd popular[1]
•Japanese situation
Corporate strategy
•Successful cases
Why?
[1] http://social-db.com/data/2071.html
140letters
Not limited
Informal Formal
Anyone Friends
> Useful
Comparison
[2] http://blogs.itmedia.co.jp/saito/2010/10/twitter-97ed.html
Japanese case
19million users, 2nd popular SNS Teenager is the most
Speedy spread Anonymous
Successful cases in corporate strategy
Glico: Pocky
Tweet
• About its products
• About the company
Move
• “Let’s share pocky” movement
• Post photo
Profit • Got 4 times profit
[3] http://blog.members.co.jp/article/14475
Nippon Television
Tweet • About music program
Move
• Twitter+TV = Social-television
• Audiences’ participation
Profit • Got more ratings
[3] http://blog.members.co.jp/article/14475
My case: Drag queen cafe
Tweet
• Survey about menu
• Interactive with customers
Move
• Before-care service
• After-care service
Profit • Got twice profit ever
Summery
Tweet
• Short message
• Carefree posting
Spread
• Teenagers use a lot
• Movement
Result
• 2nd popular in Japan
• Corporate strategy to use it
Conclusion
• Growth of SNS
→ Change Characteristics of Japanese People
→ A sort of Americanisation