6 Social Media Tips for Los Angeles Distributors (SlideShare)
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Social Media Introduction
Enda Flynn – Microsoft Ireland [email protected] Twitter.com/endaflynn
Agenda• Experience & knowledge in the room• Background & trends• Skype• Facebook• Twitter• LinkedIn• Foursquare• Social apps for smartphones
User Base in Ireland
Skype• www.skype.com• Synonymous with VOIP or voice calls over
the internet• Free voice & video calls over the internet (to
other users within Skype)• *Ideal for staying in touch with family & friends
when they or you are travelling or living abroad• Instant Messaging, file transfer & video
conferencing
Facebook• www.facebook.com• Social networking service and website
launched in February 2004• As of April 2011, 500 million active users
worldwide• Excellent for keeping touch with friends &
family – photo sharing or following interesting brand, group or radio/tv program
Facebook Features & Lingo• Friend• Like• Poke• Status• Wall• Message• Chat• Tag(ged)• Facebook Places• Mobile apps• *Privacy
Twitter• www.twitter.com• micro-blogging site - you can write anything-
in 140 characters or less• Great for keeping track of the latest news
and updates
Twitter Features & Lingo• Twitter handle (@yourname)• Bio• Avatar• Tweet• RT/ Retweet• Following • DM• Hashtags (#)• Trending topics• Twitter client• Tw-’insert any noun, verb or adjective’
Finding Followers• Look for people you know• Look at other people’s profiles – explore lists• Participate e.g. #followfriday• Search to find relevant conversations• Ask & respond to questions
LinkedIn• www.linkedin.com • Business-oriented social networking site• Mainly used for professional networking• Can serve as online version of cv• Very popular with recruiters
LinkedIn Features & Lingo• Profile• Experience• Education• Contacts• Groups• Recommendations• Invitations• Share updates• Messages• Companies • Jobs
Foursquare • www.foursquare.com • Location-based social networking website
based on software for mobile devices• Available to users with GPS-enabled mobile
devices, such as smartphones• Great for promotions or rewarding regular
customers• Users recommend according to location
Foursquare Features & Lingo • Check-in• Badges• Mayorship
Questions?
Where to Learn more• Irish Times Training (in partnership with IIA)• http://mashable.com/• Krishna De• Anthony Quigley (Digital Marketing Institute)• Irish Internet Association• http://olearyanalytics.com/ • http://www.huffingtonpost.com/• http://alt.engadget.com/• http://www.fastcompany.com/ • http://www.flowtown.com/