Europeana Awareness Training days7/8 February 2012, Oxford

PR-Campaign

Europeana 1914-

1918

Plan:- four public participation days in Frankfurt/M.,

Berlin, Munich, Stuttgart in March/April 2011- extension four more days in Erfurt, Dresden,

Kiel and Regensburg in June/July 2011

Task:- create media interest in the crowdsourcing

campaign- make sure that the public knows about the

public participation days (aim: ~100 participants)

- get media coverage of the days

PR-Campaign

Europeana 1914-

1918

in Germany

Promotional Material

- A3 Posters- Folder- Postcard

PR-Campaign

Europeana 1914-1918 in

Germany

Promotional Material

- Folder

PR-Campaign

Europeana 1914-1918 in

Germany

Promotional Material

- Folder

PR-Campaign

Europeana 1914-1918 in

Germany

Promotional Material

- Postcard with Thank you stamp

PR-Campaign

Europeana 1914-1918 in

Germany

Promo Film

- Otto & Bernard

PR-Campaign

Europeana 1914-1918 in

Germany

PR-Campaign

Europeana 1914-1918 in

Germany

How to get the media to cover?

Press launch in Berlin

• Selection of officials and experts• great story• original material (something to film)

• Good media opportunities

Pre-event coverage

PR-Campaign

Europeana 1914-1918 in

Germany

PR-Campaign

Europeana 1914-1918 in

Germany

Munich

PR-Campaign

Europeana 1914-1918 in

Germany

Munich

Stuttgart

Dresden

PR-Campaign

Europeana 1914-1918 in

Germany

Erfurt and Kiel

PR-Campaign

Europeana 1914-1918 in

Germany

PR-Campaign

Europeana 1914-1918 in

Germany

Press launch in Berlin

- A3 Posters- Folder- Postcard

PR-Campaign

Europeana 1914-1918 in

Germany

- European Press Launch,

Luxembourg, 27/2/2012

- Press Launch for every country

- Distribution of Promo Material

- Media reports before the event

- Coverage of the event

PR-Campaign

Europeana 1914-1918

Thank you!

PR-Campaign

Europeana 1914-1918