PR-Campaign Europeana 1914- 1918 - University of...
17
Europeana Awareness Training days 7/8 February 2012, Oxford PR-Campaign Europeana 1914- 1918
Transcript of PR-Campaign Europeana 1914- 1918 - University of...
Europeana Awareness Training days7/8 February 2012, Oxford
PR-Campaign
Europeana 1914-
1918
Plan:- four public participation days in Frankfurt/M.,
Berlin, Munich, Stuttgart in March/April 2011- extension four more days in Erfurt, Dresden,
Kiel and Regensburg in June/July 2011
Task:- create media interest in the crowdsourcing
campaign- make sure that the public knows about the
public participation days (aim: ~100 participants)
- get media coverage of the days
PR-Campaign
Europeana 1914-
1918
in Germany
Presenter
Presentation Notes
Task: PR for
Promotional Material
- A3 Posters- Folder- Postcard
PR-Campaign
Europeana 1914-1918 in
Germany
Presenter
Presentation Notes
Task: PR for
Promotional Material
- Folder
PR-Campaign
Europeana 1914-1918 in
Germany
Presenter
Presentation Notes
Task: PR for
Promotional Material
- Folder
PR-Campaign
Europeana 1914-1918 in
Germany
Presenter
Presentation Notes
Task: PR for
Promotional Material
- Postcard with Thank you stamp
PR-Campaign
Europeana 1914-1918 in
Germany
Presenter
Presentation Notes
Task: PR for
Promo Film
- Otto & Bernard
PR-Campaign
Europeana 1914-1918 in
Germany
Presenter
Presentation Notes
Task: PR for
PR-Campaign
Europeana 1914-1918 in
Germany
How to get the media to cover?
Press launch in Berlin
• Selection of officials and experts• great story• original material (something to film)
• Good media opportunities
Presenter
Presentation Notes
Task: PR for
Pre-event coverage
PR-Campaign
Europeana 1914-1918 in
Germany
Presenter
Presentation Notes
Task: PR for
PR-Campaign
Europeana 1914-1918 in
Germany
Munich
Presenter
Presentation Notes
Task: PR for
PR-Campaign
Europeana 1914-1918 in
Germany
Munich
Stuttgart
Presenter
Presentation Notes
Task: PR for
Dresden
PR-Campaign
Europeana 1914-1918 in
Germany
Presenter
Presentation Notes
Task: PR for
Erfurt and Kiel
PR-Campaign
Europeana 1914-1918 in
Germany
Presenter
Presentation Notes
Task: PR for
PR-Campaign
Europeana 1914-1918 in
Germany
Presenter
Presentation Notes
Task: PR for
Press launch in Berlin
- A3 Posters- Folder- Postcard
PR-Campaign
Europeana 1914-1918 in
Germany
Presenter
Presentation Notes
Task: PR for
- European Press Launch,
Luxembourg, 27/2/2012
- Press Launch for every country
- Distribution of Promo Material
- Media reports before the event
- Coverage of the event
PR-Campaign
Europeana 1914-1918
Thank you!
PR-Campaign
Europeana 1914-1918
