@maxkaiser

Europeana CreativeWhy it is relevant for Europeana Cloud and

the two need to work together

Max KaiserHead R&D, Austrian National Library

Europeana Cloud Kick-Off Meeting KB, The Hague

04/05 March 2013

* tem

porar

y logo!

*

www.europeanacreative.eu

@maxkaiser

www.slideshare.net/maxkaiser

@maxkaiser

@maxkaiser

1.

creative industries seek to explore innovative ways to use existing data sources→develop exciting ideas, products and services→digital industry is a high growth sector→enormous potential for the cultural heritage sector

2.

digitisation sets the foundation for memory institutions to engage with creative industries

@maxkaiser

@maxkaiser

re-use of cultural heritage resources by creative industries, organisations and

individuals is impeded

by a number of obstacles

(organisational, technical, legal, cultural, …)

@maxkaiser

our expected impact“increase substantially the use and re-use of

cultural heritage resources (and in particular those available through

Europeana) by creative industries, organisations and individuals and bring out the economic

potential of digitisation

actions in Europe through innovative applications and services”

(Expected impact of Objective 2.1.b)

@maxkaiser

measures → impact

increase the re-use of cultural heritage

resources by Creative Industries

provide Open Lab environments for

experimenting with cultural content

produce a Content Re-Use Framework for

Europeana

deliver technical infrastructure to enable creative

re-use

inspire and support creative industries to re-use Europe’s cultural heritage

→

@maxkaiser

key facts→

Best Practice Network

→

EC call: CIP-ICT-PSP-2012-6→

activity: CIP6 –

theme 2 –

digital content, open access

and creativity→

duration: February 2013 –

July 2015 (30 months)

→

26 partners from 14 member states→

8 work packages

→

835 person months effort (= 28 FTEs / 70 person years)→

budget: 5.312.500 €

→

80% Community funding: 4.250.000 €

@maxkaiser

@maxkaiser

consortium / 1→

Europeana Foundation with access to 2,200+ cultural heritage institutions

→

creative hubs and associations with access to creative industries, tourism and educational professionals across Europe→

European Design Centre BV

→

MFG Medien-

und Filmgesellschaft

Baden-Württemberg mbH→

European Creative Business Network

→

Aalto-korkeakoulusäätiö→

Agence

luxembourgeoise

d’action

culturelle

ASBL –

ALAC

→

Culture24→

EUROCLIO –

European Association of History Educators

→

EUN Partnership AISBL

@maxkaiser

consortium / 2→

living labs in four member states→

YouARhere

/ i-Marginal

→

Platoniq

Sistema

Cultural→

Aalto-korkeakoulusäätiö

→

EUN Partnership AISBL →

technical and multimedia experts with a strong deployment record→

National Technical University of Athens

→

Austrian Institute of Technology GmbH→

Ontotext

AD

→

Spild

af

Tid

ApS→

We Are What We Do Community Interest Company

→

WEBtic→

Exozet

Berlin GmbH

→

YouARhere→

Semantika

@maxkaiser

consortium / 3→

business planning specialists→

European Business and Innovation Centre Network

→

Kennisland→

content providing cultural heritage institutions and museums→

Austrian National Library

→

British Library→

Netherlands Institute of Sound and Vision

→

Museum für

Naturkunde→

National Museum Prague

@maxkaiser

project goaldemonstrate that Europeana can facilitate

the re-use of cultural heritage content made available by a diverse set of organisations

by realising eight concrete objectives

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@maxkaiser

objective 1

establish

the

Europeana Open Lab Network

as a sustainable

environment

for

experimentation

and stakeholder engagementhttp://d.lib.ncsu.edu/collections/c

atalog/ua023_025-003-bx0005-

004-028

@maxkaiser

why?→no platform to facilitate & inspire

stakeholders to experiment with re-use of cultural heritage resources

→access to documentation and sector knowledge scattered

@maxkaiser

how?→ Open Culture Labs: access to metadata and

cultural content available via Europeana→ standardised methodology, access to technical

& business services→APIs & services for creative industry clients → start with 4 existing Living Labs

→ first clients: five pilot applications

objective 2

develop the Europeana Content Re-use Framework to allow content providers to

make their content available for specified re-use scenarios

http://en.wikipedia.org/wiki/File:G

lenfiddich_Distillery_stills_hall.jpg

@maxkaiser

why?→current Europeana Licensing Framework

applies only to metadata→ lack of a Licensing Framework for

content

prevents re-use at scale

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how?→ implement Europeana Content Re-use

Framework in coordination with Europeana Cloud

→ provide a permission management infrastructure allowing content providers to communicate conditions for content re-use scenarios

@maxkaiser

objective 3

implement the infrastructure and services Europeana needs to support creative re-use

of European cultural resources and long- term business development

http://www.radiomuseum.org/forum/neuberg

er_w_252_roehrenpruefgeraet_frage_zur_erw

eiterung.html

@maxkaiser

why?→ Europeana supports only search & display

of metadata→ no access to the content

referenced

by metadata→ without adequate API metering, extended

search and security:→commercial exploitation cannot occur→no incentive for heritage organisations to

provide high-quality digital objects for re-use

@maxkaiser

how?→ deploy technical infrastructure and services to

resolve the issues of storage, legal infrastructure and re-use

→ make available content

supplied by project partners, Europeana & network providers

objective 4

create five pilot applications in five thematic areas

http://d19sdi931o025v.cl

oudfront.net/cdn_120402

150336/images/detailed/

4/airline-pilot.jpg

@maxkaiser

five thematic areas→history education→natural history education→ tourism→social networks→design

@maxkaiser

why?→currently no “real-world”

applications

to inspire projects based on re-use of cultural heritage aggregated by Europeana

→no clear incentive for creative industry to work with this material

@maxkaiser

how?→ show potential for creative re-use

of cultural content:→ creative industries: → re-use possibilities →memory institutions: → benefits of providing access

→ use methodologies & facilities of Open Lab→ use technical infrastructure & services provided → use content

via Content Re-use Framework

→ bring each pilot to production standard → serve as reference implementation and showcase

objective 5

conduct five open innovation challenges, in five thematic areas, to identify, incubate and

spin-off five viable projects into the commercial sector

http://www.kreisgemeinschaft-

wehlau.de/Tapiau%20Alt/105-

0043%20Start%20zum%20100

%20Meter%20Lauf.html

@maxkaiser

why?→no current opportunity for creative

industries to engage directly with Europeana stakeholders to propose new products and services

@maxkaiser

how?→ open innovation challenges in the 5 areas

→ select most viable project in each theme →provide business incubation & support

package

→ support each spin-off project for 3 months→ use infrastructure & network of Open Labs→ use services, APIs & content for experimentation→ use pilots

as reference implementations

objective 6

identify business models that allow key stakeholders within the Europeana

ecosystem to develop their own applications and services based on the Europeana

Content Re-use Framework

@maxkaiser

why?→ no clear business models for re-use projects

that demonstrate sustainable relationships between key customers, channels, resources, partners and costs

→ wider industry adoption depends on creation of these models

@maxkaiser

how?→ key stakeholders:

→ cultural heritage institutions & creative industries→ stakeholders from specific thematic areas→ related industries

→ initial business models developed in focused workshops

→ Content Re-use Framework designed to support these and other business models

objective 7

evaluate the results at key points in the project and measure their success against

the strategic objectives http://en.wikipedia.org/

wiki/File:Explorer_10_in

spection.jpg

@maxkaiser

why?→ integrate learning capacity into the

structure of the engagement→strong evaluation and feedback loop:

better-tested and more immediately applicable outcomes

@maxkaiser

how?→evaluate:

→Europeana Open Labs Network→ technical infrastructure & services→Content Re-use Framework→pilots / spin-off projects / business models→ sustainability plan

→ apply learning to improve each cycle→ refine

processes, products, approaches

http://gratuitouslyy

ours.wordpress.com

/tag/fuck-door-to-

door-salesmen/

objective 8

undertake an extensive stakeholder engagement campaign promoting Europeana’s

cultural heritage content to the creative

industries and the merits of creative re-use to cultural institutions

@maxkaiser

why?→ without effort to engage stakeholders:

→no significant take-up project outcomes →no large-scale re-use of cultural heritage material

→ without credibility by expert industry networks:→not possible to entice future actors to engage with

new products or services or to collaborate with cultural heritage institutions

@maxkaiser

how?→ 2 target stakeholders:

→ creative industries and cultural heritage institutions→ engagement campaign: greater coverage→ project partners: extensive networking activities→ promote services & applications in each

thematic area→ promote & encourage participation in the

challenges

@maxkaiser

@maxkaiser

@maxkaiser

eCreative & eCloud→ both CIP Best Practice Networks

→Same call: CIP-ICT-PSP-2012-6→ both started on February 1, 2013

→Europeana Creative: 30 months→Europeana Cloud: 36 months

→ 2 partners involved in both projects→Europeana Foundation & Kennisland

→ use of same collaboration tools→Basecamp, GitHub, etc.

→ important overlaps and dependencies

@maxkaiser

shared challenges→what are the conditions under which

cultural heritage institutions will make content available?

→how to expose it to other communities?→what are the technical, legal, economic

and strategic requirements?

@maxkaiser

common goals→allow content providers to make content

available

for specific re-use scenarios (opt-in) and define conditions of access

→define requirements & build Europeana Content Re-use Framework

→ implement mechanisms for storage, use and re-use

of content and rich metadata

@maxkaiser

Europeana Foundation→ Involved in all WPs

in both projects

Europeana Creative→ WP1 Lead: Europeana Open Laboratory

Europeana Cloud→ Project Coordinator→ WP2 Lead: Developing the Infrastructure for

eCloud→ WP5 Lead: Sustaining the Europeana Cloud

@maxkaiser

KennislandEuropeana Creative→ WP3 Lead: Business Model Frameworks

Europeana Cloud→ Key partner in WP5: Sustaining the Europeana

Cloud

WP3Business Model

Frameworks

WP2Infrastructure for Content

Re-use

WP4Pilots

WP5Open

Innovation

WP5Sustaining the

Europeana Cloud

WP2Developing

the Infrastructure

for eCloud

eCreative eCloud

@maxkaiser

@maxkaiser

Europeana Creative WP3 - Business Model Frameworksnext steps relevant for Europeana Cloud

@maxkaiser

subtask 3.1.1:

Requirements

Gathering

→ month 1–4 → MS8: Requirements

for

the

Content

Layer

of the

extended

Europeana Licensing

Framework formulated

(month

4)

→ coordinated

by

Kennisland

& Europeana Foundation→ requirements from content providers, creative

industries and technical development partners → requirements in terms of rights status, quality,

access, etc.

@maxkaiser

subtask 3.1.1:

Requirements

Gathering

→ requirements gathered in Europeana Creative WP3 will be provided to Europeana Cloud

→ Europeana Cloud WP5 will use them to specify the overall Licensing Framework infrastructure

@maxkaiser

subtask 3.1.2:

Europeana Content Re-use

Framework

month

4–24→ implement the Content Layer of the extended

Europeana Licensing Framework→ month 6:

Specifications

for

implementing

the

Content Layer of the extended Europeana Licensing

Framework

→implemented in WP2 (Infrastructure for Content Re-use)

@maxkaiser

@maxkaiser

Europeana Cloud WP5 - Sustaining the Europeana Cloudnext steps relevant for Europeana Creative

@maxkaiser

task 5.3 –

exploring licensing issues

month 3–24→subtask

5.3.1 –

Requirements for

Extending Europeana Licensing Framework→KL will gather requirements to allow access

to content and re-use of content

m6: Specification

for implementing

Content

Layer

of Licensing

Framework

m0 m12 m24 m36

T3.1 Content

Re-Use

Framework (m1-27)

T5.1 Strategic

Requirements

for

the

Europeana Cloud (m1-30)

T5.2 Practical

Requirements

(m3-20)

T5.3 Exploring

Licensing

Issues

(m3-24)

m24: Documentation

of extension

of Licensing

FrameworkRequirements (m1-4)

ST3.1.1

ST5.3.1 ST5.3.2

Requirements

(m3-18) Produce

revised

ELF (m18-24)

eCreative

eCloud

@maxkaiser

coordinationhttp://saypeople.com/2012/05/23/chinas-plans-to-increase-the-use-of-rainmaking-technology/#axzz2Ma5gDTi2

@maxkaiser

cloud coordination group→ represents several ICT PSP-funded

“cloud”

projects→including Europeana Creative, Europeana

Cloud, LoCloud→part of T5.2 in Europeana Cloud→ first meeting in Spring 2013

@maxkaiser

more information

www.europeanacreative.eu

@maxkaiser

thank you!max.kaiser@onb.ac.at

www.onb.ac.at

www.slideshare.net/maxkaiser

www.linkedin.com/in/maxkaisergplus.to/maxkaiser

twitter.com/maxkaiser