From the experts:

2016 speakers

from

Powerful quotes

If you are marketing to everyone you are marketing to no one.

@OlgaDrienko, SEMRush

Your audience is your most important asset: your competitors are unable to replicate it.

@SamJaneNoble, Koozai

@NicholaStott, theMediaFlow

Be fast.Be mobile.Be everywhere.

@MelCarson, Delightful Communications

Your LinkedIn is not your CV: Make it a living profile.

@NathalieNahai, web psychologist

Emotions is what enable us to take actions.

Think about the relationship of your content creators and content consumers.

Natalie Jones , @Woorank

Don’t be an idiot:Do not segment the market by gender unnecessarily.

Catherine Warrilow, @Seriously_PR

Good content should grab, provoke and convert.

@NathalieNahai, web psychologist

Generation Z ismore interested in a cool product rather than a cool experience.

@NicholaStott, theMediaFlow

Your communityis your living room.

@emcgillivray, MOZ

@lauraHampton, @impressiontalk

It is only when we truly know our audience that we can create content which appeals to their needs and persuades them to convert.

Be nice. A happy bloggeris a happy brand!

@HannahFButcher, @Whitedotnet

@ditapac, 90 Digital

Don’t expect users to convert instantly.Micro conversions improve the success rate of your macro conversions.

@OlgaDrienko, SEMRush

Every local business aspires to grow.Every global business should go local.