04/11/2023 Blackbaud Confidential 1

Presented By:

Kenneth KuhlerOnline Solutions ConsultantBlackbaud

Got Participants? Make your peer-to-peer fundraising event better than ever!

Presented By:

Jori TaylorInteractive Consultant, Go! ProgramBlackbaud

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TODAY’S SPEAKER

Jori TaylorInteractive Consultant, Go! ProgramBlackbaud

Jori.Taylor@blackbaud.com

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• Why Peer-to-Peer?• Benchmark Data• Key Findings and Strategy Opportunities• Real World Examples• Be Prepared with Event Email Strategy

WHAT ARE WE TALKING ABOUT TODAY?

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Constituent Expectations Have Changed.

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Peer Solicitation Is Broadly Accepted

Peer to Peer

Mail

Email

Social Media

Phone

Text

52%

41%

28%

22%

15%

8%

% say appropriate solicitation channel (rank ordered by very important –blue)

Did you know?TeamRaiser clients raised 70% of event funds raised by the top 30 events in 2011.

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F UNDRAIS ING E MP HAS IS : MAT URE S

6

Matures

Boomers

Gen XGen Y

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GE NE RAT IONAL G IV ING

30% 40% 50% 60% 70% 80% 90%$0

$100

$200

$300

$400

$500

$600

$700

$800

$900

$1,000

$1,100

$1,200

% Giving

Tota

l an

nua

l giv

ing

Boomers

Gen X

Matures

Gen Y

58% Give35.9M donors$796 yr/avg4.2 charities$35.9 B/yr

56% Give28.5M donors$341 yr/avg3.6 charities$9.7B/yr

67% Give52.2M donors$901 yr/avg5.2 charities$47.1 B/yr

79% Give30.8M donors$1066 yr/avg6.3 charities$32.7 B/yr

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Peer-to-Peer Fundraising Benchmark

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WHAT IS THE P2P BENCHMARK REPORT?

P2P Analysis Overview

1,275 organizations & 28,000 events

Events from Jan 1, 2010 to Dec 31, 2011

Metrics listed in Median Values

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OVERALL: EVENTS ARE GROWING PARTICIPANTS

2010 – 2011 Median Change

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OVERALL: EVENTS ARE GROWING ONLINE REVENUE

2010 – 2011 Median Change

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Key Findings and Strategy Opportunities

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KEY FINDING:PARTICIPANTS ARE MULTI-CHANNEL COMMUNICATORS

While number of emails sent were down, online fundraising was up! Participants are using truly multi-channel fundraisers.

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Email Mail

Social Media Other

MULTI-CHANNEL COMMUNICATION STRATEGY

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KEY FINDING: RETURNING VS. NEW PARTICIPANTS

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KEY FINDING: THIRD PARTY FUNDRAISING IS HOT

Peer-to-Peer Fundraising, DIY Fundraising, Independent Fundraising Events, Marathon Fundraising, Crowdfunding, Virtual Events….

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Real World Examples

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MICHIGAN HUMANE SOCIETY 800% ROI

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SCLERODERMA FOUNDATION

Increased online event donations from $522,000 to $807,900.

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THE STARBUCKS EFFECT

#RWRDIY

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NATIONAL MS SOCIETY: DIY FUNDRAISING

Raised $1.8M

in Year 1

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ALZHEIMER’S ASSN:THE LONGEST DAY

In Year 1, 200 Teams

Raised $236K

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Be Prepared with Event Email Strategy

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1. Growth in registration

2. Growth in fundraising

3. Growth in participant retention

WHAT MAKES AN EVENT SUCCESSFUL?

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OVERALL RECRUITMENT STRATEGY

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IT’S ALL ABOUT SEGMENTATION

Past Team Captains

Past Individual Top Fundraisers

Past Participants

New Acquisition

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THE POWER OF PERSONAL CONTENT

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OVERALL COACHING STRATEGY

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DON’T FORGET YOU’RE A COACH TOO

Team Captains

All Other Participants

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COACHINGEMAIL TEMPLATE

Dynamic Content

Static Content

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THE POWER OF DYNAMIC CONTENT

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WANT M ORE ? DOW NL OAD OUR RE S E ARCH.