all the world's a stageFive online social behavior trends and

what they mean for you

Affilicon, November 2008

“All the world's a stage,And all the men and women merely players;They have their exits and their entrances,And one man in his time plays many parts,His acts being seven ages.”Shakespeare

*As you like it

?

Quiz 1 - The best widget ever?

Trend #1 - Public Up, Private Down

Trend #1 - Public Up, Private Down

*Jeremy Liew blog, LightSpeed Ventures

Make Widgets Social

Trend #2 - Stalking

*Urban Dictionary

Trend #2 - Stalking

*Urban Dictionary

Portals Search Newsfeeds

Make Users Add Data

Trend #3 - Ambient Awareness

*New York Times

Broadcast, Broadcast, Broadcast

Active

Inactive

Trend #4 - Self Expression

*Gigya widgets network 08/2008 Sample size – 6B widget views

Customize it!

Trend #5 - Light Weight Relationships

*Dunbar’s number

150

Quiz 2 – #1 comment on MySpace?

Invites and Packaged Messages

The Future – Beyond the Walled Gardens

Bottom line

Trend WhatToDo? (semi) Public Up, Private Down Make Widgets Social

Stalking Make Users Add Data

Ambient Awareness Broadcast, Broadcast, Broadcast

Self Expression Customizable

Light Weight Relationships Invites and “Packaged Messages”

Eyal Magenwww.gigya.com

eyal@gigya-inc.com