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Moving the Needle With Online Marketing

October 2014

The  Internet,  and  social  media  in  par3cular,  have  

RADICALLY  CHANGED  the  way  people  consume  informa3on  and  the  way  organiza3ons  

PROMOTE  THEMSELVES.  

The  rules  of  marke3ng  HAVE  CHANGED.  

     Consider:      

WHERE  do  your    current  and  future  audiences    

FIND  WHAT  THEY  NEED?  

What  does  it  take?  

 Listening  

What  does  it  take?  CONNECTING  

#hashtags,  RT,  Like,  Favorite,  Reply  

The  Key  is  to  build  ENGAGEMENT  #notaonewaystreet  

Going  BEYOND  LIKES    takes  CREATIVE  

CONTENT  that  CAPTURES  people  

Online  Travel  Bookings  •  Online  travel  bookings  are  expected  to  have  reached  an  all-­‐

3me  high  this  summer,  with  over  US$54  billion.  Great  performance,  yet  this  s3ll  represents  only  a  frac3on  of  the  es3mated  US$600  billion  for  the  industry  (Source:  Adobe  Digital  Index)  

 

•  Travel  planning  is  more  and  more  dominated  by  online  resources.  Travel  review  websites  have  most  influence(69%),  followed  by  online  travel  agencies  (57%),  travel  provider  sites  (56%)  and  friends  &  rela3ves  (43%)  (Source:  Tripadvisor,  TripBarometer  2013)  

 

•  65%  of  leisure  travelers  begin  researching  online  before  they  have  decided  where  or  how  to  travel  (Source:  Ipsos  MediaCT)  

What  saWsfies  customers?  Booking  directly.  

Source: Travel Weekly

LISTENING  IS  content  

OUTREACH  IS  content  

CUSTOMER  SERVICE  is  content  

Your  Customer’s  Story  

IS  CONTENT  

Travelers  are  Heavy  Social  Media  Users:  Facebook  Dominant  

Source: Travel Weekly

Travelers  use  more  than  one  Social  Network  

Source: Travel Weekly

Broad  Demographics    using  Social  Media  

Source: Travel Weekly

How  Travelers  use  Social  Media  

Source: Travel Weekly

Successful  Social  Media  MarkeWng  •  PROFESSIONALLY  designed  page  •  It’s  NOT  JUST  ABOUT  POSTS  •  You  MUST  have  a  PLAN.  Though_ul  content  strategy  that  incorporates  the  personal  touch,  sales  and  marke3ng,  and  outreach  

•  LISTEN  AND  RESPOND,  s3mulate  conversa3on  •  Be  a  RESOURCE  to  people  •  Photos  and  videos  get  60%  more  li`  •  Tag  /  links,  Hashtags  •  WOW  your  fans!  

Don’t  have  3me  to  establish  a  presence  on  SOCIAL  MEDIA  CHANNELS?  

 Not  sure  where  to  start?  

 

Dream  Local  Digital  can  help.  

Expert  help  to  get  you  there  

•  Social  Media  strategy  development  

•  Social  media  page  design,  management  

•  Reputa3on  Management  

•  Blog  development  and  content  crea3on  

•  …and  more!  

70%  of  people  trust  online  reviews  

by  strangers  

90%  of  people  trust  online  reviews  

by  people  they  know  

The  key  is  REPUTATION  MANAGEMENT…  

               And  you  need  it  now  more  than  EVER!  

Review  Sites  Heavily  Used  and  influence  purchase  decisions  

Source: Travel Weekly

Influence  of  Review  Sites  

Source: Travel Weekly

Review  Sites  Accurate  /  Useful  

Source: Travel Weekly

Gebng  Found  SEARCH:  

97%  of  consumers  search  for  local  

businesses  online  

How  you  rank  in  SEARCH  is  criWcal  

• 90%  of  searchers  stop  on  PAGE  1  

• 75%  stop  a`er  5  lisWngs  

Want  to  ensure  your  business  can  be  found  locally  and  on  search  engines?  

 

Dream  Local  Digital    can  help.  

EXPERT  help  to  get  you  there  •  Search  Engine  Registra3on  •  SEO,  keyword  strategy  •  SEM  and  PPC  campaigns  

•  Google,  Yahoo,  Bing  op3miza3on  

•  …and  more!  

Impact  of  Mobile  

Facebook  now  has  over    725  million  

mobile  users  Do  you  have  a  usable  mobile  web  site?  

Impact  of  Mobile  •  More  than  40%  of  online  traffic  related  to  travel  queries  now  comes  from  mobile  (Source:  HeBS  Digital)  

• 44%  of  travelers  use  their  smartphone  to  research  travel  while  they’re  traveling  (think  ac>vi>es,  restaurants,  other  stops  and  loca>ons  as  well!)  (Source:  JiWire  Report)  

 Do  you  have  online  booking?  Is  it  mobile  friendly?  

 

Impact  of  Mobile  76%  of  smartphone  owners    

and  35%  of  tablet  owners  want  to  use  their  devices  to  book  travel  or  hotel  rooms  when  they  are  on  the  go  and  have  an  immediate  need  (Source:  Mobiquityinc.com)  

   

Do  you  have  online  booking?  Is  it  mobile  friendly?    

Desktops  sWll  dominate  booking  

Impact  of  Mobile:    Experience  Mahers  

•  52%  of  tablet  owners  and  60%  of  smartphone  owners  complained  that  mobile  travel  sites  were  slow  to  load  

•  51%  of  tablet  owners  said  that  search  and  selec3on  op3ons  on  travel  apps  were  complicated,  and  44%  reported  that  sites  were  not  op3mized  for  a  tablet  

Do  you  have  online  booking?  Is  it  mobile  friendly?  

  Source: Mobiquityinc.com

Impact  of  Mobile:    Experience  Mahers  

•  20%  of  tablet  owners  were  disappointed  that  apps  were  not  integrated  with  their  loyalty  programs,  which  meant  they  couldn’t  access  or  redeem  points/miles  

•  35%  of  connected  travelers  would  be  less  likely  to  book  again  with  a  travel  brand  a`er  a  slow,  confusing  or  non-­‐op3mized  experience  when  researching  or  booking  travel  on  a  mobile  device  

 

Do  you  have  online  booking?  Is  it  mobile  friendly?  

  Source: Mobiquityinc.com

The  Mobile  Experience  Mahers  

Need  a  MOBILE  WEB  SITE  or  have  ques3ons  about  how  mobile  marke3ng  should  fit  

into  your  plans?    

Dream  Local  Digital  can  help.  

shannon@dreamlocal.com  www.dreamlocal.com  

www.facebook.com/dreamlocal  @shannonkin      @dreamlocal  

207-­‐593-­‐7665  

for  ajending!  THANK  YOU