DR. J. JACQUES M O U N T I D A C O L L E G E

W W W . H O P E 4 H O R S E S . O R G

W W W . E Q U I N E R E S C U E N E T W O R K . C O M

Online Fundraising Tools

Copyright, 2012

Online Fundraising!

What you should be doing NOW.

Donate Now

www.Blogger.com

Twitter

VistaPrint

Easy, cost effective way to get noticed. Log on upload your logo to create customized:

Invitations

T-shirts

Coffee cups

Bags

Thank You card

Youtube

Email Campaigns

Constant Contact

Network for Good

Subject lines

From who?

Growing your lists online & offline

Donate Now Pages Network for Good

Email Campaigns

Network for Good - EmailNow is an email marketing service for nonprofits to engage with supporters via e-newsletters, fundraising appeals, advocacy alerts and more.

$49 set up fee/$29.95/month for 20,000 emails

Constant Contact

$15-150 per month/No set up fee

Network for Good Versus Paypal

Donors use a custom designed donation form versus a shopping cart

Donors receive an automated tax reciept

Accept reoccurring donations

Free fundraising resources

www.fundraising123.org

Tracking Results

Google Analytics

Email Reporting

Google Analytics

Report Example (Constant Contact Report)

Facebook Events

VistaPrint.com

Payvment

New Tools to Empower Your Supporters

Facebook Causes

Causes lets your Facebook users become private fundraisers for your cause. They invite their Facebook friends to join the ‘cause’ they create Users create, propagate and participate in online campaigns for your

cause Fundraising, signing petitions and viral marketing campaigns

For Non-profits: build communities of supporters, run fundraising campaigns, distribute petitions and build a volunteer base for free. In order to accept donations through Causes, a non-profit must be a

501c3 that is also registered with GuideStar. Non-profits still must pay the 4.75% processing fee via Network for Good.

[Instructions on how to create a Facebook Cause]

Start a Cause

Birthdays/Valentines/Holidays

Crowdrise

Online tools for personal fundraising, event fundraising, special occasion fundraising, team fundraising and sponsored volunteerism.

Donors accumulate points for activities. For example, earn 10 points for every dollar raised or donated and double points for giving to a featured charity. Top point winners get prizes such as electronics, clothing and giftcards.

Non-profits can benefit from Crowdrise’s turn-key solution meant to complement their existing fundraising and volunteer activities.

Crowdrise

Getting Started is fairly easy…

Create a CrowdRise Charity's page and email supporters to let them know they can now start their own fundraiser for their next race, birthday, wedding, tribute, etc to help raise cash money for your cause.

Cost of Crowdrise

Basic accounts are free.

Crowdrise deducts 5% on donations made through their site with a $1 transaction fee for donations under $25 or a $2.50 transaction fee for donations of $25 and up.

Donor Choose - Educational Giving

DonorChoose

Teachers and Professors are submit classroom projects to the site and to use social media to garner support.

Donors contribute to the classroom project and then invite your social network friends, fans and followers to join your efforts.

DonorChoose processes all project request submitted by teachers and all donor transactions. They purchase all related classroom materials, ship the items directly to the schools and notify the principal of the pending shipments. They close the loop by providing photos of each project taking place with teacher and student letters and a cost report showing how donations were spent

Example – Trip to the Zoo

FirstGiving

Nonprofits empower their supporters to raise money online.

Simple user interface provides tools to manage peer-to-peer fundraising, grassroots campaigns, and donor communications.

By leveraging their social networks and making it easy to give, supporters consistently raise more online that they would offline or with any other solution.

Easy-to-use pages allow supporters to tell a personal story about their cause, raising more money and building awareness

FirstGiving.com

First Giving - Example

FirstGiving Costs:

Fundraising pages are free of charge

Donations incur a 5% processing

Our credit card merchant fees are 2.5%

Access to the full nonprofit admin tool can cost upto $500/year

GiveZooks.com

GiveZooks.com

Great for events, campaigns or wishlists

Allows donors to become individual fundraisers

Donors are able to donate using a credit card (one-time and recurring), PayPal, Amazon Payments, checks, stock, wires, gift cards and pledges

GiveZooks.com

JustGive

JustGive was created to help individuals find charities to support. The JustGive Guide narrows a database of over 1.5 million charities (from

Guidestar) down to the 1,000 organizations that meet stringent requirements and then groups them into 19 categories.

The site also offers various ways individuals can support their causes, such as charity gift cards, charity wedding registrations and charity gift collections.

The minimum donation through the site is $10 and payments can be made via American Express, Discover, MasterCard, or Visa. You can also set up recurring donations to process on a monthly basis. Track the donations you make through your giving history, which helps at tax time.

Nonprofits create or correct their listing on JustGive, a non-profit needs to first register with Guidestar. Organizations can set up a JustGive donation page and download a “Donate Now” button to put on their website or blog and lead donors to JustGive to process donations.

JustGive provides a record of donations downloadable as a CSV or PDF file. There are no setup costs but there is a 3% fee per donation

Text to Give! Mgive.com

Send a text message donation. Donation is charged to cell phone bill. NPO raises money. It's just that simple.

Donate within 10 seconds

Collect money without credit cards or cash

Donations are charged to users cell phone bill

Raise money from over 250m cell phone users

Memsaic

Memsaic is a simple tool designed to make fundraising and ticket sales effortless. It will help individuals and organizations of any size sell tickets or help raise money and awareness for a important cause. Create a Memsaic , which is a Virtual Fundraising Wall. Send to your "community". Donors buy bricks and post pictures with messages to show their support. There is no heavy lifting or need for manpower. There are no front-end fees or out of pocket costs.

Get Paid through SquareUp

Just a small sampling of fundraising in 2012

Rethink your fundraising strategies!

Go online – Go viral

Simple to use Cloud Solutions

That Empower your Supporters

QUESTIONS?

jj@janinejacques.com

978.273.8469