Online Fundraising Tools
44
DR. J. JACQUES MOUNT IDA COLLEGE WWW.HOPE4HORSES.ORG WWW.EQUINERESCUENETWORK.COM Online Fundraising Tools Copyright, 2012
-
Upload
jjacques99 -
Category
Documents
-
view
741 -
download
1
description
2012 Boston Leadership Series
Transcript of Online Fundraising Tools
DR. J. JACQUES M O U N T I D A C O L L E G E
W W W . H O P E 4 H O R S E S . O R G
W W W . E Q U I N E R E S C U E N E T W O R K . C O M
Online Fundraising Tools
Copyright, 2012
Online Fundraising!
What you should be doing NOW.
Donate Now
www.Blogger.com
VistaPrint
Easy, cost effective way to get noticed. Log on upload your logo to create customized:
Invitations
T-shirts
Coffee cups
Bags
Thank You card
Youtube
Email Campaigns
Constant Contact
Network for Good
Subject lines
From who?
Growing your lists online & offline
Donate Now Pages Network for Good
Email Campaigns
Network for Good - EmailNow is an email marketing service for nonprofits to engage with supporters via e-newsletters, fundraising appeals, advocacy alerts and more.
$49 set up fee/$29.95/month for 20,000 emails
Constant Contact
$15-150 per month/No set up fee
Network for Good Versus Paypal
Donors use a custom designed donation form versus a shopping cart
Donors receive an automated tax reciept
Accept reoccurring donations
Free fundraising resources
www.fundraising123.org
Tracking Results
Google Analytics
Email Reporting
Google Analytics
Report Example (Constant Contact Report)
Facebook Events
VistaPrint.com
Payvment
New Tools to Empower Your Supporters
Facebook Causes
Causes lets your Facebook users become private fundraisers for your cause. They invite their Facebook friends to join the ‘cause’ they create Users create, propagate and participate in online campaigns for your
cause Fundraising, signing petitions and viral marketing campaigns
For Non-profits: build communities of supporters, run fundraising campaigns, distribute petitions and build a volunteer base for free. In order to accept donations through Causes, a non-profit must be a
501c3 that is also registered with GuideStar. Non-profits still must pay the 4.75% processing fee via Network for Good.
[Instructions on how to create a Facebook Cause]
Birthdays/Valentines/Holidays
Crowdrise
Online tools for personal fundraising, event fundraising, special occasion fundraising, team fundraising and sponsored volunteerism.
Donors accumulate points for activities. For example, earn 10 points for every dollar raised or donated and double points for giving to a featured charity. Top point winners get prizes such as electronics, clothing and giftcards.
Non-profits can benefit from Crowdrise’s turn-key solution meant to complement their existing fundraising and volunteer activities.
Crowdrise
Getting Started is fairly easy…
Create a CrowdRise Charity's page and email supporters to let them know they can now start their own fundraiser for their next race, birthday, wedding, tribute, etc to help raise cash money for your cause.
Cost of Crowdrise
Basic accounts are free.
Crowdrise deducts 5% on donations made through their site with a $1 transaction fee for donations under $25 or a $2.50 transaction fee for donations of $25 and up.
Donor Choose - Educational Giving
DonorChoose
Teachers and Professors are submit classroom projects to the site and to use social media to garner support.
Donors contribute to the classroom project and then invite your social network friends, fans and followers to join your efforts.
DonorChoose processes all project request submitted by teachers and all donor transactions. They purchase all related classroom materials, ship the items directly to the schools and notify the principal of the pending shipments. They close the loop by providing photos of each project taking place with teacher and student letters and a cost report showing how donations were spent
Example – Trip to the Zoo
FirstGiving
Nonprofits empower their supporters to raise money online.
Simple user interface provides tools to manage peer-to-peer fundraising, grassroots campaigns, and donor communications.
By leveraging their social networks and making it easy to give, supporters consistently raise more online that they would offline or with any other solution.
Easy-to-use pages allow supporters to tell a personal story about their cause, raising more money and building awareness
FirstGiving.com
First Giving - Example
FirstGiving Costs:
Fundraising pages are free of charge
Donations incur a 5% processing
Our credit card merchant fees are 2.5%
Access to the full nonprofit admin tool can cost upto $500/year
GiveZooks.com
GiveZooks.com
Great for events, campaigns or wishlists
Allows donors to become individual fundraisers
Donors are able to donate using a credit card (one-time and recurring), PayPal, Amazon Payments, checks, stock, wires, gift cards and pledges
GiveZooks.com
JustGive
JustGive was created to help individuals find charities to support. The JustGive Guide narrows a database of over 1.5 million charities (from
Guidestar) down to the 1,000 organizations that meet stringent requirements and then groups them into 19 categories.
The site also offers various ways individuals can support their causes, such as charity gift cards, charity wedding registrations and charity gift collections.
The minimum donation through the site is $10 and payments can be made via American Express, Discover, MasterCard, or Visa. You can also set up recurring donations to process on a monthly basis. Track the donations you make through your giving history, which helps at tax time.
Nonprofits create or correct their listing on JustGive, a non-profit needs to first register with Guidestar. Organizations can set up a JustGive donation page and download a “Donate Now” button to put on their website or blog and lead donors to JustGive to process donations.
JustGive provides a record of donations downloadable as a CSV or PDF file. There are no setup costs but there is a 3% fee per donation
Text to Give! Mgive.com
Send a text message donation. Donation is charged to cell phone bill. NPO raises money. It's just that simple.
Donate within 10 seconds
Collect money without credit cards or cash
Donations are charged to users cell phone bill
Raise money from over 250m cell phone users
Memsaic
Memsaic is a simple tool designed to make fundraising and ticket sales effortless. It will help individuals and organizations of any size sell tickets or help raise money and awareness for a important cause. Create a Memsaic , which is a Virtual Fundraising Wall. Send to your "community". Donors buy bricks and post pictures with messages to show their support. There is no heavy lifting or need for manpower. There are no front-end fees or out of pocket costs.
Get Paid through SquareUp
Just a small sampling of fundraising in 2012
Rethink your fundraising strategies!
Go online – Go viral
Simple to use Cloud Solutions
That Empower your Supporters
QUESTIONS?
978.273.8469
