Consumer InsightsConstance de la Chaise de Longueil, Tina Hu, CeiliHubbard, Justina Li, Tarek Mavani, Max Hirst

Problem

Cereal

consumption

Oatmeal Crisp

penetration

Target consumer

47Tarek

Breakfast?

DadHus-

band

Consumer insight

Middle-aged men crave a

quick, wholesome breakfast

but have to get it on the go

since they do not have time to

cook, which limits their ability

to spend more of the morning

with family

Research Methods

Laddering Analysis

Consumption Chain Mapping

Social Media Observation

Oatmeal Crisp Internal Data

Research Findings

Convenience Wholesomeness Family

Oatmeal Crisp

Too delicious to share.

frosted flakes

Share what you love, with you who love.

Recommendation

TV Spot Packaging

Evaluation Promotion

Questions?