Oatmeal Crisp
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Transcript of Oatmeal Crisp
![Page 1: Oatmeal Crisp](https://reader037.fdocuments.us/reader037/viewer/2022100307/58831b521a28ab31068b7253/html5/thumbnails/1.jpg)
Consumer InsightsConstance de la Chaise de Longueil, Tina Hu, CeiliHubbard, Justina Li, Tarek Mavani, Max Hirst
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Problem
Cereal
consumption
Oatmeal Crisp
penetration
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Target consumer
47Tarek
Breakfast?
DadHus-
band
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Consumer insight
Middle-aged men crave a
quick, wholesome breakfast
but have to get it on the go
since they do not have time to
cook, which limits their ability
to spend more of the morning
with family
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Research Methods
Laddering Analysis
Consumption Chain Mapping
Social Media Observation
Oatmeal Crisp Internal Data
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Research Findings
Convenience Wholesomeness Family
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Oatmeal Crisp
Too delicious to share.
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frosted flakes
Share what you love, with you who love.
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Recommendation
TV Spot Packaging
Evaluation Promotion
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Questions?