Nokia´s strategy evolution through its history

Nokia´s Development

A story about change and evolution…

What’s next?

Mobile phone evolution

Nokia mobile phones of the 80’s such us the Cityman (1986) already boasted superior design.

In 1999 Nokia launched the 3210: mass communication.

Nokia boasted flexibility of production, flat hierarchies , and products are reflected this organisational style.

Strategic positioning in North European Countries: Nordic Cooperation (economic, political and geographical conditions)

One of the most important Nokia´s capabilities is Consumer understanding

First to respond to new priorities for network operators and technological pioneer (NMT and GSM)

Pioneered in a "fashion brand", cell phones have become a fashion product and a consumer-oriented design.

Flexibility and entrepreneurialism.

Don´t be afraid to take a risk (no risks no rewards)

Nokia´s Strategy

Business Structure

Nokia´s Strategy todayNokia's key strategies in the new industry space phase were expanding mobile voice, driving consumer mobile multimedia and bringing mobility to enterprises along with evolving network technologies

Conclusion

From a Wood Pulp Mill to the Market leader in telecommunication

continuous innovation

Market driven strategy

Customer focus (Nokia´s Club)

Technology leadership

Steinbock, D. (2001), www.nokia.com/aboutnokia/compinfo/history.html

www.nokia.comhttp://msl1.mit.edu/CMI/tp5/2003/students/Nokia

pres.pdfhttp://www.thehindubusinessline.com/2004/06/1

5/stories/2004061501540700.htmhttp://www.aptice.org/aptice/aptice.nsf/Mtodocu

mentos/FEC6BD8C4C1E4BB1C125703E002E4569/$FILE/nokia.pdf

Jon Agar , 2003, Constant touch: A global History of the Mobile Phone.

Bibliography