Nokia´s strategy evolution through its history
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Transcript of Nokia´s strategy evolution through its history
Nokia´s strategy evolution through its history
Nokia´s Development
Mobile phone evolution
Nokia mobile phones of the 80’s such us the Cityman (1986) already boasted superior design.
In 1999 Nokia launched the 3210: mass communication.
Nokia boasted flexibility of production, flat hierarchies , and products are reflected this organisational style.
Strategic positioning in North European Countries: Nordic Cooperation (economic, political and geographical conditions)
One of the most important Nokia´s capabilities is Consumer understanding
First to respond to new priorities for network operators and technological pioneer (NMT and GSM)
Pioneered in a "fashion brand", cell phones have become a fashion product and a consumer-oriented design.
Flexibility and entrepreneurialism.
Don´t be afraid to take a risk (no risks no rewards)
Nokia´s Strategy
Business Structure
Nokia´s Strategy todayNokia's key strategies in the new industry space phase were expanding mobile voice, driving consumer mobile multimedia and bringing mobility to enterprises along with evolving network technologies
Conclusion
From a Wood Pulp Mill to the Market leader in telecommunication
continuous innovation
Market driven strategy
Customer focus (Nokia´s Club)
Technology leadership
Steinbock, D. (2001), www.nokia.com/aboutnokia/compinfo/history.html
www.nokia.comhttp://msl1.mit.edu/CMI/tp5/2003/students/Nokia
pres.pdfhttp://www.thehindubusinessline.com/2004/06/1
5/stories/2004061501540700.htmhttp://www.aptice.org/aptice/aptice.nsf/Mtodocu
mentos/FEC6BD8C4C1E4BB1C125703E002E4569/$FILE/nokia.pdf
Jon Agar , 2003, Constant touch: A global History of the Mobile Phone.
Bibliography