Post on 25-Aug-2018
Nikkei BP Active Targeting Mail
Aug. 2018
Fully utilize Nikkei BPs database!We assure that you can find potential customers suitable for your company from Nikkei BPs data base (Information on attributes and action histories of website members, mail magazine readers, magazine subscribers, and visitors to seminars / trade shows)
02
Attribute Segments and Rate Plans
Minimum charge is 300,000 yen (w/o tax)Other attributes are also available. Please contact us for further information.
Industry (basic)
Industry (basic)
Construction / Real Estate
Manufacturing
Trading Firm / Distribution / Retail
Finance / Securities / Insurance
Transportation / Energy
Communication Services
Information Processing / Software / SI / Consulting
Services
Education / R&D
Medical / Nursing Care
Public Offices / Organizations
More detailed segment in Segment C, depending on the media
Department
Department
Management
Business Planning
Information System
Admin / Legal
Finance / Accounting
HR / Training
PR / Advertising
Sales
Maintenance / Support
R&D / Design
Production / Testing
Job Title
Job Title
Chairman / President / Board Members
Department Manager level
Section Manager level
Subsection Manager level
Number of Employee
# of Employee
199
100299
300499
500999
1,0004,999
5,0009,999
10,000 or more
Annual Income
Annual IncomeJPY
5M up to 10M
10Mup to 20M
Over 20M
Attributes of Nikkei xTECH members: IT
Position regarding IT
User Companies Executives / Board Members
Information System Section
System Planning Section
SI, Consulting Executives / Board Members
System Engineer
Consultant
R&D
Maintenance / Administration
Sales
Planning / MarketingVender / Vendor of IT related hard wear / soft wear
Executives / Board Members
System Engineer
Consultant
R&D
Maintenance / Administration
Sales
Planning / Marketing
Communication Service Provider
Executives / Board Members
System Engineer
Consultant
R&D
Maintenance / Administration
Sales
Planning / Marketing
Attributes of Nikkei xTECH members: Manufacturing
Industry (specialty)
Manufacturing of Consumer Electronics
Electric and Electronic Computer, AccessoryProducts Communication Devices
Electronic Parts Manufacture
Other Manufacture
Manufacturing of Industrial Machinery
Machinery Semiconductor General Machinery
Transportation Equipments
PME
Machinery Parts
Auto Parts / Module
Other Machineries
Manufacturing of other Chemical Products
Food / Beverages
Pharmaceutical Products
Steel / Non-metal
Building Material Makers
Profession(specialty)
Basic Research
Development and Product Development
Design Design (Hardware)
Design (Software)
Other development
Purchasing / Material
Attributes of Nikkei xTECH members:: Construction
Industry(specialty)
Architects Office
House Builder
General Contractor / Subcontractor
Consultant
Real Estate Developer
Profession (specialty)
First-class Registered Architect
Second-class or Wooden Housing Architect
Construction Managing Engineer
Civil Engineering Managing Engineer
Professional Engineer / Probationary
Land Surveyor / Probationary
Real Estate Transaction Manager
Attributes of Nikkei Medical Online
Profession(specialty)
Doctors working for Hospital, Clinic, etc
Hospital Executive
Clinic Executive
Dentist
Pharmacist
Nurse, Assistant
Clinical Radiologist
Clinical LabTechnician
Clinical Engineering Expert
Other Medical Prof.
Pharmaceutical Student
Medical Student
Pharmaceutical
Company Employee
Number of Hospital Beds
No bed
119
2099
100199
200299
300499
500 and more
HospitalDepartment
Pls contact us for further information
Segment Aunit @40yen Segment B (unit @100yen) Segment C (unit @120yen): Unique Attribute by MediaBasic Attributes
Age
29 or younger
3039
4049
5059
60 or older
GenderMale
Female
Region By prefecture
Field of Interest
Lifestyle
Money
Fashion
Travel
Habitation
Cars
PC/Mobile
IT
IT management
+IT system
Software development
IT security
Network
PC/Mobile (BtoB
IT career development
Electronics/Machinery/Manufacturing
Electronics
Manufacturing
Automobile
Energy
Construction/Engineering/Real Estate
Construction/Housing
Engineering
Real Estate
03
Contents and Rate Simulation
You may select the optimum attributes for your company (Please select from the attribute in P.3)
Attributes are categorized into 3 types of segments of A through C depending on the content.Available at different rates depending on the selected attribute segment A: @ JPY 40 segment B: @ JPY 100yen segment C: @ JPY 120
Provide new product information to women with high interest in consumer electronics
We also have a package plan with recommended attributes details in P.79Minimum charge JPY 300,000 (w/o tax)
Unit rate: @ JPY 40
segment A
Female Consumer electronicsAV
segment A (segment A price applied)
Promote middle managements to a security seminar held in Tokyo
Unit rate: @ JPY 100segment B price applied)
Send information to executives who has decision making authority for introducing new IT products
Unit rate: @ JPY 120segment C price applied)
Kanto area
segment A
segment A
Kanto area
segment C
IT department in user company
Security
Segment A
Director class
Director classManager class
segment B
Segment B
04
We started a new menu adding delivery conditions that you can specify article/domain.Please contact us for more detail.
Please note time is required for the extraction depending on conditions. There may be a case to offer sufficient number to combine with special condition. We may not accept depending on conditions such as specified delivery target, product, and script. Messages to a specific company can not be included in the script. Please contact us for more detail about specified URL/domain.Minimum charge JPY300,000 (w/o tax).
Unit rate: @ JPY 150Delivery target Viewers of articles of specified URL
There are articles of which viewers can be your target(1) Specify URL
Please specify URL of articles in our media (basically targeting viewers who accessed in the last three months)
Unite rate: @ JPY 150Viewers of articles related to a key word
Appeal to readers of articles related to a specific key word (2) Specify key word
Please inform a key word.
Unit rate:@ JPY 200Subscribers of a specific domain orcompany name
Have a list of companies you want to approach(3) Specify domain
Please specify domain such as nikkeibp.co.jp.
NewsSpecification of Article/Domain now available
Delivery target
Delivery target
05
Either of Text Mail or HTML Mail Delivery is Possible
Nikkei BP regular Active Targeting Mail rate (text rate) + additional HTML charges: JPY 100,000(Same rate Is charged regardless of number of subscribers).
HTML Format mail delivery is possible with high visual effects option: +JPY 100,000
Ad Rate
Subject within 30 double-byte charaters
150KB or fewer htmlimage fileEnter your ad text in HTML format in the Contents Area of one of our designatedDocument Templates
Select your choice from one of our designated Document TemplatesLeft-right size 640 pixelsVertical size No limitationsCharacter code iso-2022-jp# of character per line 500 bytes of fewer
Style sheetExternal CSS, background-image, text-align and align attributes for parentelements prohibited
Create image file GIFJPGImage folder Don't create image folder. Store in the same hierarchy as html.Image path Relative pathImage loop display ProhibitedNumber of URLs in document 10 or fewer
Link settings Enter target="_blank"
Characters Single-byte or specific machine dependent characters prohibited (circled cha
External file reference tagExternal file tags prohibited except tags for image such as
Program description tag Program description tags such as prohibited
Browser dependent tag Browser dependant tag such as and mailer dependa
User information entry tagUser data-entry tags such as prohibited
Character limit
Contents
Size
No. of Characters
Graphics
URL
Prohibited items
Volume
Document template
Headers / Footers
Please test with multiple mailers i.e. Outlook, Becky!, Mozilla Thunderbird, etc. before sending in
[HTML Rule] Please refer to the following rules to create HTML mail
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Sheet1
SubjectCharacter limitwithin 30 double-byte charaters
ContentsVolume150KB or fewer htmlimage file
Document templateEnter your ad text in HTML format in the Contents Area of one of our designated Document Templates
Headers / FootersSelect your choice from one of our designated Document Templates
SizeLeft-right size640 pixels
Vertical sizeNo limitations
No. of CharactersCharacter codeiso-2022-jp
# of character per line 500 bytes of fewer
Style sheetExternal CSS, background-image, text-align and align attributes for parent elements prohibited
GraphicsCreate image fileGIFJPG
Image folderDon't create image folder. Store in the same hierarchy as html.
Image pathRelative path
Image loop displayProhibited
URLNumber of URLs in document 10 or fewer
Link settingsEnter target="_blank"
Prohibited itemsCharactersSingle-byte or specific machine dependent characters prohibited (circled characters, etc)
External file reference tagExternal file tags prohibited except tags for image such as
Program description tagProgram description tags such as prohibited
Browser dependent tagBrowser dependant tag such as and mailer dependant tag prohibited
User information entry tagUser data-entry tags such as prohibited
Discount Package Plan (1) - Pre-segmented
Field Package # Package Name Target Unitprice
Maximumdelivery #
IT-010 IT User Package IT User Company 213,000
IT-011 IT User Metropolitan (Tokyo Metropolitan Area) PackaIT User Company Area: Metropolitan 120,000
IT-012 IT User Kinki Area Package IT User Company Area: Kinki 28,000
IT-026 Package for Information System, System PlanningSection of IT User Company
Information System, System PlanningSection of IT User Corporation
23,000
IT-027 Package for Information System, System PlanningSection of IT User Company
Information System, System PlanningSection of IT User Corporation
13,000
Admin / Legal B-010 Admin / Legal Package Admin / Legal 10,000
HR / Training B-011 HR / Training Package HR / Training 6,500
Finance / Treasury B-012 Finance / Treasury Package Finance /Treasury 6,000
B-020 Chairman / President / VIP Package Chairman / President / VIP 81,000
B-021 Chairman / President / VIP, Director Package Chairman / President / VIP,Director
152,000
Marketing B-032 Marketing Package Marketing 42,800
IT User Company
60
Information System, SystemPlanning Section of IT UserCompany
Position
In addition to the basic menu, we have prepared a package menu available at discount rates .You can specify your number of delivery within the range of the maximum possible number of delivery.
Minimum charge: JPY 300,000 (w/o tax)Maximum delivery number is an estimation and subjected to change. Please contact us for the latest information.
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Sheet1
FieldPackage #Package NameTargetUnit priceMaximum delivery #
IT User CompanyIT-010IT User PackageIT User Company60213,000
IT-011IT User Metropolitan (Tokyo Metropolitan Area) PackageIT User Company Area: Metropolitan120,000
IT-012IT User Kinki Area PackageIT User Company Area: Kinki28,000
Information System, System Planning Section of IT User CompanyIT-026Package for Information System, System Planning Section of IT User CompanyInformation System, System Planning Section of IT User Corporation23,000
IT-027Package for Information System, System Planning Section of IT User CompanyInformation System, System Planning Section of IT User Corporation13,000
Admin / LegalB-010Admin / Legal PackageAdmin / Legal10,000
HR / TrainingB-011HR / Training PackageHR / Training6,500
Finance / TreasuryB-012Finance / Treasury PackageFinance /Treasury6,000
PositionB-020Chairman / President / VIP PackageChairman / President / VIP 81,000
B-021Chairman / President / VIP, Director PackageChairman / President / VIP, Director 152,000
MarketingB-032Marketing PackageMarketing42,800
This menu is targeted to the e-mail magazine subscribers (who has permitted to receive a notice email from Nikkei BP) Available at a reasonable unit price.
Package # Delivery Target(Mail Magazine Subscriber) Mail Magazine Outline Max Delivery*Application
UnitPrice
JPY w/o tax)
M-01 Nikkei Business Online MailIssued by the Nikkei Business magazine, it is the only online media that can directly reach corporate executives who make important corporate decisions.
1,500,000 100,000 1,000,000
M-02 Nikkei xTECH Hot Topics MailDelivers mainly newly-arrived enterprise information picked up from columns and commentaries in Nikkei xTECH on daily basis.
150,000 all 1,200,000
M-05 Nikkei xTECH PC/Mobile MailOffers trouble shooting and one-step ahead information for all businesspeople using PC and mobile.
360,000 150,000 950,000
M-06 Nikkei Electronics NEWSCovers latest trend of electronics, information and communications technologies. Specially selected from Nikkei Technology Online.
160,000 all 1,200,000
M-07 Nikkei Monozukuri NEWSProviding frontline engineers with the practical information indispensable for problem solving and technology innovation.
130,000 all 1,000,000
M-08 Nikkei Automotive NewsOffers comprehensive information on automotive technology and business, such as latest trend in auto business, product, technology.
116,000 all 1,000,000
M-09 Nikkei Digital Health NEWSSuggesting New Styles of Medical and Health Care Integrated with Electronics and ICT, and the latest trend on Digital Health.
130,000 all 1,200,000
*Contents in this package will be delivered to the e-mail magazine subscribers, who has permitted to receive a notice email from Nikkei BP. Action history is not taken into account.*Maximum delivery number is an estimation and subjected to change. Please contact us for the latest information.
Discount Package Plan (2) 08
Package # Delivery Target(Mail Magazine Subscriber) Mail Magazine Outline Max Delivery*Application
UnitPrice
JPY w/o tax)
M-10Nikkei xTECH Construction/
Civil Engineering Mail
Mail for members of Nikkei Architecture, an architecture and housing website. Core readers are professional users engaged in construction business such as authorized first-class architects.
160,000 all 1,500,000
M-13
Nikkei Real Estate Market Report Mail
+Business AttributeIndustryReal Estate
Limited mail for readers of "Nikkei Real Estate Market Report. Delivers updated information of the latest news and contents in the real estate category in the website.
12,000 all 1,000,000
M-16 TRENDYnet MailThe latest trends and news on lifestyle, digital, and entertainment; freshly-picked information from .
110,000 all 800,000
M-17 Nikkei Woman Online Mail
Support on- and off-time of working women, the e-newsletter delivers the newly-arrived stories and hot topics selected from the sites four categories -career, upskilling, health and beauty, andlife
55,000 all 400,000
Discount Package Plan (3)
This menu is targeted to the e-mail magazine subscribers (who has permitted to receive an notice email from Nikkei BP) Available at a reasonable unit price.
*Contents in this package will be delivered to the e-mail magazine subscribers, who has permitted to receive a notice email from Nikkei BP. Action history is not taken into account.*Maximum delivery number is an estimation and subjected to change. Please contact us for the latest information.
09
Application Guideline
Select targetChoose your target using our menu
Confirm availability and request an estimateSend state your conditions, delivery date and the number of deliveries (or budget) to us by email
inquiryapplication address tgml-ad@nikkeibp.co.jp
Send your order email to our application addressApplication is official upon acceptance of the email
Application FormPlease refer to the below and send your order email to: tgml-ad@nikkeibp.co.jp
SubjectApplicationmm/ddNikkei BP Active Targeting Mail Inc.
Advertising insertion application ***************************************************************** Advertiser Inc.Ad agency IncMedia Nikkei BP Active Targeting MailDelivery date mm/ddCondition If you are applying a package menu, write the package ## of Deliveries x,xxxAmount xxx,xxx yen*****************************************************************
E-mail body
Contact >>> weeks before
Application >>> 8 business days before
10
mailto:tgml-ad@nikkeibp.co.jpmailto:tgml-ad@nikkeibp.co.jp
Insertion Guideline
Send targeting mail contents with application detail to our insertion address
Insertion >>> 5 business days before
*There is a case not to accept order and to ask to amend expression according to our companys regulation.
Text Ver.tgml-box@nikkeibp.co.jpHTML Ver.html-box@nikkeibp.co.jp
Text Ver.MaterialInsertion SpecsSubject of e-mailwithin 30 full-size charactersFirst line of mailer: within 15 full-size charactersE-mail contenttext of 38 full-size characters x 30-50 linesPlease make mail contents to refer below. Please do NOT use special characters as below
Please insert a half-size space before and after the URL in the body of your text.Please send mail content as attached text file not to write it in mail body.Please clearly state name of the advertiser or seminar organizer either in the body text or linked web page.
Insertion Address
HTML Ver.MaterialInsertion Specs Subject of e-mailwithin 30 full-size characters E-mail contentplease refer to P.6
11
mailto:tgml-box@nikkeibp.co.jpmailto:html-box@nikkeibp.co.jp
MAIN TEXT
SUBJECT
Text ver.
CONTENTS AREA
SUBJECT
HTML ver.
Insertion Guideline 12
Report (sample)
We will submit a report (attach excel data to the mail) about 10 business days later.
Report >>> 10 business days later
Please be advised that the schedule for submitting report may fall behind in a busy time period
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Nikkei Business Publications, Inc.
4-3-12 Toranomon, Minato-ku, Tokyo 105-8308 Japan
Media Nikkei BP Active Targeting Mail
Delivery date
Guaranteed number ofdelivery
3,000
The number of delivery 3,258
URL http://h.nikkeibp.co.jp/h.jsp?no=350482
URL http://h.nikkeibp.co.jp/h.jsp?no=350483
URL http://h.nikkeibp.co.jp/h.jsp?no=350484
URL http://h.nikkeibp.co.jp/h.jsp?no=350485
Result (clicks)
Date Day URL1 URL2 URL3 URL4 Total
2018/2/6 Tue 123 51 10 14 198
2018/2/7 Wed 6 1 2 0 9
2018/2/8 Thu 7 6 0 1 14
2018/2/9 Fri 2 1 0 0 3
2018/2/10 Sat 0 0 0 0 0
2018/2/11 Sun 1 0 0 1 2
2018/2/12 Mon 1 0 1 0 2
Total 140 59 13 16 228 7.00%
Delivery date
February 14, 2018
Campaign Report
Attn:
February 6, 2018
Contact for Nikkei BP Active Targeting Mail
If you have any further questions, please feel free to contact us.
Package plan inquiries:
Digital Business Planningdigi-ad@nikkeibp.co.jp
+81-3-6811-8029
tgml-ad@nikkeibp.co.jpFor orders and quotation
14
mailto:digi-ad@nikkeibp.co.jpmailto:tgml-ad@nikkeibp.co.jp
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