Nikkei BP Active Targeting Mail

Aug. 2018

Fully utilize Nikkei BPs database!We assure that you can find potential customers suitable for your company from Nikkei BPs data base (Information on attributes and action histories of website members, mail magazine readers, magazine subscribers, and visitors to seminars / trade shows)

02

Attribute Segments and Rate Plans

Minimum charge is 300,000 yen (w/o tax)Other attributes are also available. Please contact us for further information.

Industry (basic)

Industry (basic)

Construction / Real Estate

Manufacturing

Trading Firm / Distribution / Retail

Finance / Securities / Insurance

Transportation / Energy

Communication Services

Information Processing / Software / SI / Consulting

Services

Education / R&D

Medical / Nursing Care

Public Offices / Organizations

More detailed segment in Segment C, depending on the media

Department

Department

Management

Business Planning

Information System

Admin / Legal

Finance / Accounting

HR / Training

PR / Advertising

Sales

Maintenance / Support

R&D / Design

Production / Testing

Job Title

Job Title

Chairman / President / Board Members

Department Manager level

Section Manager level

Subsection Manager level

Number of Employee

# of Employee

199

100299

300499

500999

1,0004,999

5,0009,999

10,000 or more

Annual Income

Annual IncomeJPY

5M up to 10M

10Mup to 20M

Over 20M

Attributes of Nikkei xTECH members: IT

Position regarding IT

User Companies Executives / Board Members

Information System Section

System Planning Section

SI, Consulting Executives / Board Members

System Engineer

Consultant

R&D

Maintenance / Administration

Sales

Planning / MarketingVender / Vendor of IT related hard wear / soft wear

Executives / Board Members

System Engineer

Consultant

R&D

Maintenance / Administration

Sales

Planning / Marketing

Communication Service Provider

Executives / Board Members

System Engineer

Consultant

R&D

Maintenance / Administration

Sales

Planning / Marketing

Attributes of Nikkei xTECH members: Manufacturing

Industry (specialty)

Manufacturing of Consumer Electronics

Electric and Electronic Computer, AccessoryProducts Communication Devices

Electronic Parts Manufacture

Other Manufacture

Manufacturing of Industrial Machinery

Machinery Semiconductor General Machinery

Transportation Equipments

PME

Machinery Parts

Auto Parts / Module

Other Machineries

Manufacturing of other Chemical Products

Food / Beverages

Pharmaceutical Products

Steel / Non-metal

Building Material Makers

Profession(specialty)

Basic Research

Development and Product Development

Design Design (Hardware)

Design (Software)

Other development

Purchasing / Material

Attributes of Nikkei xTECH members:: Construction

Industry(specialty)

Architects Office

House Builder

General Contractor / Subcontractor

Consultant

Real Estate Developer

Profession (specialty)

First-class Registered Architect

Second-class or Wooden Housing Architect

Construction Managing Engineer

Civil Engineering Managing Engineer

Professional Engineer / Probationary

Land Surveyor / Probationary

Real Estate Transaction Manager

Attributes of Nikkei Medical Online

Profession(specialty)

Doctors working for Hospital, Clinic, etc

Hospital Executive

Clinic Executive

Dentist

Pharmacist

Nurse, Assistant

Clinical Radiologist

Clinical LabTechnician

Clinical Engineering Expert

Other Medical Prof.

Pharmaceutical Student

Medical Student

Pharmaceutical

Company Employee

Number of Hospital Beds

No bed

119

2099

100199

200299

300499

500 and more

HospitalDepartment

Pls contact us for further information

Segment Aunit @40yen Segment B (unit @100yen) Segment C (unit @120yen): Unique Attribute by MediaBasic Attributes

Age

29 or younger

3039

4049

5059

60 or older

GenderMale

Female

Region By prefecture

Field of Interest

Lifestyle

Money

Fashion

Travel

Habitation

Cars

PC/Mobile

IT

IT management

+IT system

Software development

IT security

Network

PC/Mobile (BtoB

IT career development

Electronics/Machinery/Manufacturing

Electronics

Manufacturing

Automobile

Energy

Construction/Engineering/Real Estate

Construction/Housing

Engineering

Real Estate

03

Contents and Rate Simulation

You may select the optimum attributes for your company (Please select from the attribute in P.3)

Attributes are categorized into 3 types of segments of A through C depending on the content.Available at different rates depending on the selected attribute segment A: @ JPY 40 segment B: @ JPY 100yen segment C: @ JPY 120

Provide new product information to women with high interest in consumer electronics

We also have a package plan with recommended attributes details in P.79Minimum charge JPY 300,000 (w/o tax)

Unit rate: @ JPY 40

segment A

Female Consumer electronicsAV

segment A (segment A price applied)

Promote middle managements to a security seminar held in Tokyo

Unit rate: @ JPY 100segment B price applied)

Send information to executives who has decision making authority for introducing new IT products

Unit rate: @ JPY 120segment C price applied)

Kanto area

segment A

segment A

Kanto area

segment C

IT department in user company

Security

Segment A

Director class

Director classManager class

segment B

Segment B

04

We started a new menu adding delivery conditions that you can specify article/domain.Please contact us for more detail.

Please note time is required for the extraction depending on conditions. There may be a case to offer sufficient number to combine with special condition. We may not accept depending on conditions such as specified delivery target, product, and script. Messages to a specific company can not be included in the script. Please contact us for more detail about specified URL/domain.Minimum charge JPY300,000 (w/o tax).

Unit rate: @ JPY 150Delivery target Viewers of articles of specified URL

There are articles of which viewers can be your target(1) Specify URL

Please specify URL of articles in our media (basically targeting viewers who accessed in the last three months)

Unite rate: @ JPY 150Viewers of articles related to a key word

Appeal to readers of articles related to a specific key word (2) Specify key word

Please inform a key word.

Unit rate:@ JPY 200Subscribers of a specific domain orcompany name

Have a list of companies you want to approach(3) Specify domain

Please specify domain such as nikkeibp.co.jp.

NewsSpecification of Article/Domain now available

Delivery target

Delivery target

05

Either of Text Mail or HTML Mail Delivery is Possible

Nikkei BP regular Active Targeting Mail rate (text rate) + additional HTML charges: JPY 100,000(Same rate Is charged regardless of number of subscribers).

HTML Format mail delivery is possible with high visual effects option: +JPY 100,000

Ad Rate

Subject within 30 double-byte charaters

150KB or fewer htmlimage fileEnter your ad text in HTML format in the Contents Area of one of our designatedDocument Templates

Select your choice from one of our designated Document TemplatesLeft-right size 640 pixelsVertical size No limitationsCharacter code iso-2022-jp# of character per line 500 bytes of fewer

Style sheetExternal CSS, background-image, text-align and align attributes for parentelements prohibited

Create image file GIFJPGImage folder Don't create image folder. Store in the same hierarchy as html.Image path Relative pathImage loop display ProhibitedNumber of URLs in document 10 or fewer

Link settings Enter target="_blank"

Characters Single-byte or specific machine dependent characters prohibited (circled cha

External file reference tagExternal file tags prohibited except tags for image such as

Program description tag Program description tags such as prohibited

Browser dependent tag Browser dependant tag such as and mailer dependa

User information entry tagUser data-entry tags such as prohibited

Character limit

Contents

Size

No. of Characters

Graphics

URL

Prohibited items

Volume

Document template

Headers / Footers

Please test with multiple mailers i.e. Outlook, Becky!, Mozilla Thunderbird, etc. before sending in

[HTML Rule] Please refer to the following rules to create HTML mail

06

Sheet1

SubjectCharacter limitwithin 30 double-byte charaters

ContentsVolume150KB or fewer htmlimage file

Document templateEnter your ad text in HTML format in the Contents Area of one of our designated Document Templates

Headers / FootersSelect your choice from one of our designated Document Templates

SizeLeft-right size640 pixels

Vertical sizeNo limitations

No. of CharactersCharacter codeiso-2022-jp

# of character per line 500 bytes of fewer

Style sheetExternal CSS, background-image, text-align and align attributes for parent elements prohibited

GraphicsCreate image fileGIFJPG

Image folderDon't create image folder. Store in the same hierarchy as html.

Image pathRelative path

Image loop displayProhibited

URLNumber of URLs in document 10 or fewer

Link settingsEnter target="_blank"

Prohibited itemsCharactersSingle-byte or specific machine dependent characters prohibited (circled characters, etc)

External file reference tagExternal file tags prohibited except tags for image such as

Program description tagProgram description tags such as prohibited

Browser dependent tagBrowser dependant tag such as and mailer dependant tag prohibited

User information entry tagUser data-entry tags such as prohibited

Discount Package Plan (1) - Pre-segmented

Field Package # Package Name Target Unitprice

Maximumdelivery #

IT-010 IT User Package IT User Company 213,000

IT-011 IT User Metropolitan (Tokyo Metropolitan Area) PackaIT User Company Area: Metropolitan 120,000

IT-012 IT User Kinki Area Package IT User Company Area: Kinki 28,000

IT-026 Package for Information System, System PlanningSection of IT User Company

Information System, System PlanningSection of IT User Corporation

23,000

IT-027 Package for Information System, System PlanningSection of IT User Company

Information System, System PlanningSection of IT User Corporation

13,000

Admin / Legal B-010 Admin / Legal Package Admin / Legal 10,000

HR / Training B-011 HR / Training Package HR / Training 6,500

Finance / Treasury B-012 Finance / Treasury Package Finance /Treasury 6,000

B-020 Chairman / President / VIP Package Chairman / President / VIP 81,000

B-021 Chairman / President / VIP, Director Package Chairman / President / VIP,Director

152,000

Marketing B-032 Marketing Package Marketing 42,800

IT User Company

60

Information System, SystemPlanning Section of IT UserCompany

Position

In addition to the basic menu, we have prepared a package menu available at discount rates .You can specify your number of delivery within the range of the maximum possible number of delivery.

Minimum charge: JPY 300,000 (w/o tax)Maximum delivery number is an estimation and subjected to change. Please contact us for the latest information.

07

Sheet1

FieldPackage #Package NameTargetUnit priceMaximum delivery #

IT User CompanyIT-010IT User PackageIT User Company60213,000

IT-011IT User Metropolitan (Tokyo Metropolitan Area) PackageIT User Company Area: Metropolitan120,000

IT-012IT User Kinki Area PackageIT User Company Area: Kinki28,000

Information System, System Planning Section of IT User CompanyIT-026Package for Information System, System Planning Section of IT User CompanyInformation System, System Planning Section of IT User Corporation23,000

IT-027Package for Information System, System Planning Section of IT User CompanyInformation System, System Planning Section of IT User Corporation13,000

Admin / LegalB-010Admin / Legal PackageAdmin / Legal10,000

HR / TrainingB-011HR / Training PackageHR / Training6,500

Finance / TreasuryB-012Finance / Treasury PackageFinance /Treasury6,000

PositionB-020Chairman / President / VIP PackageChairman / President / VIP 81,000

B-021Chairman / President / VIP, Director PackageChairman / President / VIP, Director 152,000

MarketingB-032Marketing PackageMarketing42,800

This menu is targeted to the e-mail magazine subscribers (who has permitted to receive a notice email from Nikkei BP) Available at a reasonable unit price.

Package # Delivery Target(Mail Magazine Subscriber) Mail Magazine Outline Max Delivery*Application

UnitPrice

JPY w/o tax)

M-01 Nikkei Business Online MailIssued by the Nikkei Business magazine, it is the only online media that can directly reach corporate executives who make important corporate decisions.

1,500,000 100,000 1,000,000

M-02 Nikkei xTECH Hot Topics MailDelivers mainly newly-arrived enterprise information picked up from columns and commentaries in Nikkei xTECH on daily basis.

150,000 all 1,200,000

M-05 Nikkei xTECH PC/Mobile MailOffers trouble shooting and one-step ahead information for all businesspeople using PC and mobile.

360,000 150,000 950,000

M-06 Nikkei Electronics NEWSCovers latest trend of electronics, information and communications technologies. Specially selected from Nikkei Technology Online.

160,000 all 1,200,000

M-07 Nikkei Monozukuri NEWSProviding frontline engineers with the practical information indispensable for problem solving and technology innovation.

130,000 all 1,000,000

M-08 Nikkei Automotive NewsOffers comprehensive information on automotive technology and business, such as latest trend in auto business, product, technology.

116,000 all 1,000,000

M-09 Nikkei Digital Health NEWSSuggesting New Styles of Medical and Health Care Integrated with Electronics and ICT, and the latest trend on Digital Health.

130,000 all 1,200,000

*Contents in this package will be delivered to the e-mail magazine subscribers, who has permitted to receive a notice email from Nikkei BP. Action history is not taken into account.*Maximum delivery number is an estimation and subjected to change. Please contact us for the latest information.

Discount Package Plan (2) 08

Package # Delivery Target(Mail Magazine Subscriber) Mail Magazine Outline Max Delivery*Application

UnitPrice

JPY w/o tax)

M-10Nikkei xTECH Construction/

Civil Engineering Mail

Mail for members of Nikkei Architecture, an architecture and housing website. Core readers are professional users engaged in construction business such as authorized first-class architects.

160,000 all 1,500,000

M-13

Nikkei Real Estate Market Report Mail

+Business AttributeIndustryReal Estate

Limited mail for readers of "Nikkei Real Estate Market Report. Delivers updated information of the latest news and contents in the real estate category in the website.

12,000 all 1,000,000

M-16 TRENDYnet MailThe latest trends and news on lifestyle, digital, and entertainment; freshly-picked information from .

110,000 all 800,000

M-17 Nikkei Woman Online Mail

Support on- and off-time of working women, the e-newsletter delivers the newly-arrived stories and hot topics selected from the sites four categories -career, upskilling, health and beauty, andlife

55,000 all 400,000

Discount Package Plan (3)

This menu is targeted to the e-mail magazine subscribers (who has permitted to receive an notice email from Nikkei BP) Available at a reasonable unit price.

*Contents in this package will be delivered to the e-mail magazine subscribers, who has permitted to receive a notice email from Nikkei BP. Action history is not taken into account.*Maximum delivery number is an estimation and subjected to change. Please contact us for the latest information.

09

Application Guideline

Select targetChoose your target using our menu

Confirm availability and request an estimateSend state your conditions, delivery date and the number of deliveries (or budget) to us by email

inquiryapplication address tgml-ad@nikkeibp.co.jp

Send your order email to our application addressApplication is official upon acceptance of the email

Application FormPlease refer to the below and send your order email to: tgml-ad@nikkeibp.co.jp

SubjectApplicationmm/ddNikkei BP Active Targeting Mail Inc.

Advertising insertion application ***************************************************************** Advertiser Inc.Ad agency IncMedia Nikkei BP Active Targeting MailDelivery date mm/ddCondition If you are applying a package menu, write the package ## of Deliveries x,xxxAmount xxx,xxx yen*****************************************************************

E-mail body

Contact >>> weeks before

Application >>> 8 business days before

10

mailto:tgml-ad@nikkeibp.co.jpmailto:tgml-ad@nikkeibp.co.jp

Insertion Guideline

Send targeting mail contents with application detail to our insertion address

Insertion >>> 5 business days before

*There is a case not to accept order and to ask to amend expression according to our companys regulation.

Text Ver.tgml-box@nikkeibp.co.jpHTML Ver.html-box@nikkeibp.co.jp

Text Ver.MaterialInsertion SpecsSubject of e-mailwithin 30 full-size charactersFirst line of mailer: within 15 full-size charactersE-mail contenttext of 38 full-size characters x 30-50 linesPlease make mail contents to refer below. Please do NOT use special characters as below

Please insert a half-size space before and after the URL in the body of your text.Please send mail content as attached text file not to write it in mail body.Please clearly state name of the advertiser or seminar organizer either in the body text or linked web page.

Insertion Address

HTML Ver.MaterialInsertion Specs Subject of e-mailwithin 30 full-size characters E-mail contentplease refer to P.6

11

mailto:tgml-box@nikkeibp.co.jpmailto:html-box@nikkeibp.co.jp

MAIN TEXT

SUBJECT

Text ver.

CONTENTS AREA

SUBJECT

HTML ver.

Insertion Guideline 12

Report (sample)

We will submit a report (attach excel data to the mail) about 10 business days later.

Report >>> 10 business days later

Please be advised that the schedule for submitting report may fall behind in a busy time period

13

Nikkei Business Publications, Inc.

4-3-12 Toranomon, Minato-ku, Tokyo 105-8308 Japan

Media Nikkei BP Active Targeting Mail

Delivery date

Guaranteed number ofdelivery

3,000

The number of delivery 3,258

URL http://h.nikkeibp.co.jp/h.jsp?no=350482

URL http://h.nikkeibp.co.jp/h.jsp?no=350483

URL http://h.nikkeibp.co.jp/h.jsp?no=350484

URL http://h.nikkeibp.co.jp/h.jsp?no=350485

Result (clicks)

Date Day URL1 URL2 URL3 URL4 Total

2018/2/6 Tue 123 51 10 14 198

2018/2/7 Wed 6 1 2 0 9

2018/2/8 Thu 7 6 0 1 14

2018/2/9 Fri 2 1 0 0 3

2018/2/10 Sat 0 0 0 0 0

2018/2/11 Sun 1 0 0 1 2

2018/2/12 Mon 1 0 1 0 2

Total 140 59 13 16 228 7.00%

Delivery date

February 14, 2018

Campaign Report

Attn:

February 6, 2018

Contact for Nikkei BP Active Targeting Mail

If you have any further questions, please feel free to contact us.

Package plan inquiries:

Digital Business Planningdigi-ad@nikkeibp.co.jp

+81-3-6811-8029

tgml-ad@nikkeibp.co.jpFor orders and quotation

14

mailto:digi-ad@nikkeibp.co.jpmailto:tgml-ad@nikkeibp.co.jp

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