Why Marketing Automation MattersAnd how ngage can make it happen for your business

It’s likely that you’ve heard some buzz words like marketing automation and lead nurturing, but you may be wondering what it’s all about and why you should care. Basically, marketing automation is a process that helps businesses engage with prospects and customers through every stage of the sales process – automatically. With staggering stats like a 451% increase in leads for businesses that utilize marketing automation, it’s clear that it’s the dawn of a new era in marketing.

Imagine what your sales team could achieve with better qualified leads. Marketing automation allows marketing teams to create and execute more effective digital campaigns throughout the sales cycle. In return, marketing gathers important data throughout the qualification process and empowers sales with better prospects. This drives higher conversion rates and ultimately, greater revenue. Plus, marketing automation platforms help marketing departments efficiently manage content as well as lead and customer relationships.

So, why can’t you just go and buy a marketing automation software platform and have your marketing team deploy it? More often than not, in-house marketing teams are strapped for resources and have their plate full with many other projects related to your marketing strategy. While you could try to burden them with implementation, a 2011 Focus survey found that less than 25% of respondents stated that they use their marketing automation platform to its full potential. Also, 64% of marketers have either informal or no processes in place to manage their marketing automation. (Source: The Annuitas Group)

That’s where we come in. ngage has marketing automation certified experts that can help your business by developing, integrating, and deploying automated campaigns that drive more meaningful customer engagement and greater revenue. We’ll review your business needs, recommend a marketing automation platform that’s best suited for you, and manage the implementation and campaign creation process so your marketing team doesn’t have to. It’s the extra-automated approach to boosting your bottom line through marketing.

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in qualified leads for businesses

using marketing automation

451% increase

Source: The Annuitas Group

Source: Forrester Research

and 50% more sales ready leads for companies that use

lead nurturing

33% lower costs

Why ngage