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NEW MEDIA STRATEGIES FOR NONPROFITS
Gloria M. Boone, Ph.D.Professor, Communication & JournalismSuffolk University- gboone@suffolk.eduInfoacrs.com- http://infoacrs.comhttp://infoacrs.com/newmedianonprofits.pdf
APRIL 17, 2009CAPE COD COMMUNITY COLLEGE
TILDEN ARTS CENTER
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Generations Online in 2009 - Sydney Jones & Susannah Fox
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Social MediaAudience is targetedParticipation increasedEasy to useLow costOutreach to clientsCompete for revenue
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YOU ARE THE MEDIA
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Demographics of Social Media 2009
18-24 25-34 35-44 45-54 55-64 65+0%
10%
20%
30%
40%
50%
60%
70%
80%
Social Media Use (Lenhart,2009)
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Friends & Organize Events89% use social media to stay in
touch with friends43% use social media to organize
with others for an event, issue or cause
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Nonprofit1.4 million nonprofit organizationsPrivate giving reached $295 billion61.2 million people volunteered9.7 percent of jobs are in nonprofits
http://www.urban.org/publications/901164.html
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Blog11% of Americans have created a
blog28% of teens have created a blog32% of American read blogs
often
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Facebook83 million Americans22% of adults have a Facebook
profile55% femaleMore affluent, more college gradsOne of the fastest growing sites
for women 55+70% of users are outside of U.S.
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MySpace65 million users50% of adults have a MySpace
profile58% femaleTeens and young adults, fewer
college grads, less affluent
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LinkedIn11.8 million Americans6% of adults have a LinkedIn
profile57% maleMedium age is 40AffluentCollege and graduate school
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Twitter Real time short messages 140 characters15 million usersOne of the fastest growing sitesTech usersMore Mobile userMedium age is 31
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Action PlanStart with a website Know your audienceClear messageContactContributeUse ImagesAdd social mediaUser generated content to add
passionBuild trust
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Resources & ReferencesCohen, L. (2009, March 19).
26 Charities and Non-Profits on TwitterJones, S. & Fox, S. (2009, January 28).
Generations Online in 2009Lenhart, A. (2009, January 14).
Adults and Social Network WebsitesLenhart, A. & Fox, S. (2009, Feb. 12).
Twitter and Facebook UpdatingWing K.T. & Pollak T. H. & Blackwood A.
(2008). The Nonprofit Almanac 2008, Urban Institute Press
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