Social Media for Nonprofits:Social Media for Nonprofits:A Practical ApproachA Practical Approach

Presented by:Presented by: Crystal Elkins, MPA Crystal Elkins, MPA

Director of Marketing and EventsDirector of Marketing and EventsUnited Way of Volusia-Flagler CountiesUnited Way of Volusia-Flagler Counties

Presented to: Presented to:

United Way of Volusia-Flagler CountiesUnited Way of Volusia-Flagler CountiesAgency CounselAgency Counsel

September 25, 2009September 25, 2009

What is Social Media? What is Social Media?

Social mediaSocial media is any digital platform where is any digital platform where people can people can openlyopenly participateparticipate and and converseconverse in a socially in a socially connectedconnected communitycommunity through the internet. through the internet. Social mediaSocial media is a term for the tools and is a term for the tools and platforms people use to publish, converse platforms people use to publish, converse and share content online. The tools and share content online. The tools include blogs, wikis, podcasts, and sites to include blogs, wikis, podcasts, and sites to share photos and bookmarks. share photos and bookmarks.

What Does What Does Social Media Social Media Look Like? Look Like?

Why Social Media? Why Social Media?

Reach People: Reach People:

YouTubeYouTube– If YouTube were a country, it would be the third most-If YouTube were a country, it would be the third most-

populated place in the world. populated place in the world. – Over half of users visit the site at least once a week Over half of users visit the site at least once a week

FacebookFacebook– The site has more than 250m active users globally The site has more than 250m active users globally – More than 120m users log on to Facebook daily.More than 120m users log on to Facebook daily.– The fastest growing group of new users is age 35-54The fastest growing group of new users is age 35-54

Why Social Media? Why Social Media?

TwitterTwitter– Fastest growing SM site with 1000% growth in Fastest growing SM site with 1000% growth in

’09 so far. ’09 so far.

It took radio 38 years to reach 50 million It took radio 38 years to reach 50 million listeners. Terrestrial TV took 13 years to listeners. Terrestrial TV took 13 years to reach 50 million users. The internet took reach 50 million users. The internet took four years to reach 50 million people... four years to reach 50 million people... In less than nine months, Facebook added In less than nine months, Facebook added 100 million users.  100 million users. 

Why Social Media? Why Social Media?

Allows supporters to stay connected.Allows supporters to stay connected.

Users can add their own information such Users can add their own information such as photos, stories, etc. as photos, stories, etc.

Use it as a tool to get feedback from Use it as a tool to get feedback from supporters. supporters.

More dynamic, more often accessed and More dynamic, more often accessed and more user friendly than most websites.   more user friendly than most websites.  

The Top SMS for NonprofitsThe Top SMS for Nonprofits

FacebookFacebook

TwitterTwitter

YouTubeYouTube

Blogs (Blogs (Blogger Blogger and and TypePadTypePad))

FlickrFlickr or or PicasaPicasa

DiggDigg or or DeliciousDelicious

Things to RememberThings to Remember

Start slowly. Twitter then Facebook. Start slowly. Twitter then Facebook.

Make sure your website is updated so that Make sure your website is updated so that you can easily link back to it. you can easily link back to it.

Get volunteers to help! Get volunteers to help!

At first this will be more like a monologue, At first this will be more like a monologue, but the goal is for it to be a dialogue. but the goal is for it to be a dialogue.

Do NOT plan on this making you any $$$!Do NOT plan on this making you any $$$!

TwitterTwitter

A great place to start. A great place to start. A microblog – posts are limited to 140 A microblog – posts are limited to 140 characters. characters. Good place to post links to articles on your Good place to post links to articles on your site or blog. site or blog. Easy to build a quick following. Easy to build a quick following. Use a program like TweetDeckUse a program like TweetDeckhttp://twitterholic.com/top100/followers/http://twitterholic.com/top100/followers/bylocation/bylocation/Daytona+Beach,+FLDaytona+Beach,+FL//

FacebookFacebook

Can setup a Cause or a Fan PageCan setup a Cause or a Fan Page

You must setup your own page firstYou must setup your own page first– Cannot be your organization, but you Cannot be your organization, but you

personally – real personpersonally – real person

Allows you to upload pictures, movies, Allows you to upload pictures, movies, links, send emails to the group, etc. links, send emails to the group, etc.

Great potentialGreat potential

PicasaPicasa

Google’s free picture hosting siteGoogle’s free picture hosting site

Allows you a large number of photos and Allows you a large number of photos and albums for free.albums for free.

Include keywords, links and more in the Include keywords, links and more in the album details, captions, etc. = SEOalbum details, captions, etc. = SEO

Download the free software to easily edit Download the free software to easily edit photos, creates slides, and more. Easily photos, creates slides, and more. Easily uploads to Facebook as well. uploads to Facebook as well.

Ok, now what do I do? Ok, now what do I do?

Get followers!Get followers!– Search by email, location, interests, etc. Search by email, location, interests, etc.

Get posting!Get posting!– Try to post something at least once a day. Try to post something at least once a day.

Get people involvedGet people involved– Have a contestHave a contest– Ask for followers to post stories, pictures, etc. Ask for followers to post stories, pictures, etc.

Use your website, newsletters, etc. to Use your website, newsletters, etc. to promote your SM activities!promote your SM activities!

More ResourcesMore Resources

GlosseryGlossery of Terms of Terms – The A to Z of Social – The A to Z of Social Media terms. Media terms.

Getting started with Twitter TutorialGetting started with Twitter Tutorial

So you want a Facebook Fan PageSo you want a Facebook Fan Page

Beth’s Blog: How Nonprofits Can Use SociBeth’s Blog: How Nonprofits Can Use Social Mediaal Media

Leveraging Web 2.0 – Squidoo PageLeveraging Web 2.0 – Squidoo Page

Questions? Questions?

Crystal ElkinsCrystal Elkins

celkins@unitedwayvfc.orgcelkins@unitedwayvfc.org

Gmail Chat: Gmail Chat: crystal.elkins@gmail.comcrystal.elkins@gmail.com

Twitter.com/yourunitedwayTwitter.com/yourunitedway

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