New Media Strategies For Nonprofits

NEW MEDIA STRATEGIES FOR NONPROFITS

Gloria M. Boone, Ph.D.Professor, Communication & JournalismSuffolk University- [email protected] http://infoacrs.comhttp://infoacrs.com/newmedianonprofits.pdf

APRIL 17, 2009CAPE COD COMMUNITY COLLEGE

TILDEN ARTS CENTER

mailto:[email protected]

http://infoacrs.com/

http://infoacrs.com/newmedianonprofits.pdf

http://infoacrs.com/newmedianonprofits.pdf

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Generations Online in 2009 - Sydney Jones & Susannah Fox

Gloria Boone, New Media Strategies for Nonprofits, 2009

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Social MediaAudience is targetedParticipation increasedEasy to useLow costOutreach to clientsCompete for revenue


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YOU ARE THE MEDIA


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Demographics of Social Media 2009

18-24 25-34 35-44 45-54 55-64 65+0%

10%

20%

30%

40%

50%

60%

70%

80%

Social Media Use (Lenhart,2009)


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Friends & Organize Events89% use social media to stay in

touch with friends43% use social media to organize

with others for an event, issue or cause


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Nonprofit1.4 million nonprofit organizationsPrivate giving reached $295 billion61.2 million people volunteered9.7 percent of jobs are in nonprofits

http://www.urban.org/publications/901164.html



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Blog11% of Americans have created a

blog28% of teens have created a blog32% of American read blogs

often



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Facebook83 million Americans22% of adults have a Facebook

profile55% femaleMore affluent, more college gradsOne of the fastest growing sites

for women 55+70% of users are outside of U.S.



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MySpace65 million users50% of adults have a MySpace

profile58% femaleTeens and young adults, fewer

college grads, less affluent



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LinkedIn11.8 million Americans6% of adults have a LinkedIn

profile57% maleMedium age is 40AffluentCollege and graduate school



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Twitter Real time short messages 140 characters15 million usersOne of the fastest growing sitesTech usersMore Mobile userMedium age is 31



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Action PlanStart with a website Know your audienceClear messageContactContributeUse ImagesAdd social mediaUser generated content to add

passionBuild trust


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Resources & ReferencesCohen, L. (2009, March 19).

26 Charities and Non-Profits on TwitterJones, S. & Fox, S. (2009, January 28).

Generations Online in 2009Lenhart, A. (2009, January 14).

Adults and Social Network WebsitesLenhart, A. & Fox, S. (2009, Feb. 12).

Twitter and Facebook UpdatingWing K.T. & Pollak T. H. & Blackwood A.

(2008). The Nonprofit Almanac 2008, Urban Institute Press


http://mashable.com/2009/03/19/twitter-nonprofits/

http://mashable.com/2009/03/19/twitter-nonprofits/

http://pewresearch.org/pubs/1093/generations-online

http://www.pewinternet.org/Reports/2009/Adults-and-Social-Network-Websites.aspx

http://www.pewinternet.org/Reports/2009/Twitter-and-status-updating.aspx

http://www.urban.org/books/nonprofit_almanac/

New Media Strategies For Nonprofits

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