Gearing up for Networking 2.0: “Build Up Your Geek Skills”

Agenda

IntroductionWhat is LinkedIn?The LinkedIn ProfileUnderstanding the PotentialTo Do List

Who I am

Who are you?

NetworkingNetworking 1.0

NetworkingNetworking 2.0

Agenda

IntroductionWhat is LinkedIn?The LinkedIn ProfileUnderstanding the PotentialTo Do List

What is LinkedIn?

May 2006 – LNKD became profitable

May 2011 – IPO at $45 per share

What is LinkedIn?

“LinkedIn is an interconnected network of experienced professionals from around the world, representing 170 industries and 200 countries. You can find, be introduced to and collaborate with qualified professionals that you need to work with to accomplish your goals.”

What is LinkedIn?

The unique experience you have gained coupled with the unique relationships you have carefully developed gives you a tremendous advantage over the person who does understand the tool but is only beginning to gain experience and develop professional relationships.

Agenda

IntroductionWhat is LinkedIn?The LinkedIn ProfileUnderstanding the PotentialTo Do List

The LinkedIn Profile

Professional Photo

Your BrandingHeadline

The LinkedIn Profile

Who are you?

What do you know?

Be searchable• Experience• Profession• Industry

“SEO”

The LinkedIn Profile

Brief descriptionof company

Bullets foraccomplishments

Make it “SEO”

The LinkedIn Profile

Goal is to reach 100% completion

The LinkedIn Profile

Name and Position 25%

Picture 5%

Summary 5%

Specialties 5%

Education 15%

Past Job 1 15%

Past Job 2 15%

Recommendation 1 5%

Recommendation 2 5%

Recommendation 3 5%

The LinkedIn Profile

Read free E-Book from Neal Schaffer

http://www.windmillnetworking.com/social-media-books

Agenda

IntroductionWhat is LinkedIn?The LinkedIn ProfileUnderstanding the PotentialTo Do List

Understanding the Potential

200 Million People

Understanding the Potential

People you can request a connection to.

People you can request an introduction to.

Understanding the Potential

www.slideshare.net/amover/linked-in-demographics-and-statistics-2011

Understanding the Potential

29% more “six-figure” earners than the average web site

25% of LinkedIn visitors come back 30 times per month

51% of LinkedIn members visit at least once per month

Understanding the Potential

Power!

Understanding the Potential

Awareness Interest Desire Action

Advertising Ad Clicks Views and Time Spent Sales

Marketing Likes and Comments

Views and Time Spent Sales

Sales Networking 2.0

Lead volumeLead quality

Sales Closing Rate

Understanding the Potential

New Powerful way to manage contactsConnect with colleaguesConnect with decision-makersGain mindshare with potential customersBusiness intelligenceGain/share expertise

Understanding the Potential

Widely viewed as most professional social networkLinkedIn is most effective social network for getting B2B company leads200M members and counting!2nd and 3rd degree connection potentialNew AIDA stream potential

Agenda

IntroductionWhat is LinkedIn?The LinkedIn ProfileUnderstanding the PotentialTo Do List

To-Do ListBuild your Network 2.0!

To-Do List

Designate 1 or 2 LinkedIn “Champions”

Build compelling and consistent profiles

Start connecting!

Requesting a Connection

Personalize the message!

“People You May Know”

All of your 2nd degree connections are here to connect with!

“Add Connections”

Public Profile URL

Profile - Recommendations• # of recommendations is one of the

weighting criteria in ranking search results on LinkedIn.

• Recommendations are outside verification of the information in your profile.

• Words are keyword searchable.

• Specific and strategic.

• Obtain from influential connections.

To-Do List

Join relevant “Groups”

Participate!

Develop and implement a Social Media Marketing Strategy

Groups – Find Them

Groups – Join Them

Easy way to find“interesting groups!!!”

Groups – Participate!

“Posting”

Groups – Create One

• Lead discussions

• Grow Contacts and Prospects

• More Company Visibility

• Be a Thought Leader

• Distribute Content

BibliographyCarter, Brian. LinkedIn for Business: How Advertisers, Marketers, and Salespeople Get Leads, Sales, and Profits from LinkedIn. Indianapolis, Indiana: Que Publishing, August 2012.

Elad, Joel. LinkedIn for Dummies. Hoboken, NJ: Wiley Publishing, 2008.

Neal Schaffer (Date of publication?). 30 Minutes to Maximizing LinkedIn, Retrieved May 2, 2013, from http://windmillnetworking.com.

“LinkedIn.” Wikipedia. May 7, 2013, http://wikipedia.org/wiki/LinkedIn.

Sandi Sturm. “Building Up Your Geek Skills: Tips for Small Business.“ Slideshare. May 7, 2013, http://www.slideshare.net/Alaskarama/building-up-your-geek-skills-linkedin.

Jill Frank. “LinkedIn B2B Sales Strategy.” Slideshare. May 7, 2013, http://www.slideshare.net/JillFrank1/linked-in-sales-strategy.

Neal Schaffer. “Maximizing LinkedIn for Business.” Slideshare. May 7, 2013, http://www.slideshare.net/nealschaffer/maximizing-linkedin-for-business.

Looking GoodBilly-Ray!!!