Looking for a Job!

August 29, 2009Jonathan DuarteProfileLaunchPad.com

3 Types of Social Media Users

Passive. Signed in, built a profile, took off.

Active users. Primarily networking, sourcing, sales and marketing, or job search / recruiting related.

The rest

This is Online Networking
to most people!

This is what our customers think it is!

A way to communicate.

A way to research companies, contacts, vendors, information, etc.

A way to stay up to date on news and information.

A place to network.

There will always be the weird ones!

LinkedIn is one of the Big 3

A place to hang out with the people you know!

A place to meet the people you want to know!

A place to talk shop!

The Resume is Dead!

There are 500,000 HR and recruiting professionals on LinkedIn. They are using LI for sourcing candidates.

Recruiters are using LI and other Social Networking sites because they are free! Employers have to pay Monster or CareerBuilder resume database is $9K to look at your resume. With Facebook, LinkedIn, and other sites, your profile is free!

There are more resumes, white papers, forum discussions, and other professional information on Google than there is all the resume databases.

How to use Web 2.0
in your marketing strategy.

Engage your clients and prospects as a Subject Matter Expert (SME) from the position of being Known, Liked, and Trusted.

You do this through providing news, information, industry updates, customer support, and product knowledge:

On their terms

On their schedule

When they are ready

Using the sites they prefer

In the format that they like best (white papers, video, podcasts, blog articles, communities, groups, Facebook fan pages, Twitter streams, press releases, etc.)

How does LinkedIn fit in?

Its not who you know. Its who knows you.

- Jeffrey Gitomer

The Strength of Weak Ties

Its not the people closest to you that help you find a job. Its the people with which you have weak ties.These weak ties are people you havent seen or spoken to in weeks, months, or years.The theory is suggests that our primary network of friends and connections have the same influencers an same connections that we do, therefore they see and hear the same information that we do.While people outside of your primary social network are influenced by many other sources.

Mark Granovetter

Not all connections are NOT the same.

NodesHubsConstiuantConnections

LinkedIn Applications

LinkedIn Search Results by degrees of connection.

Profiles can get you Hired and Fired!

CareerBuilder Study

45% of employers used Social Networking sites to reference check job seekers.

Social networking profiles gave some job seekers an edge over the competition.

24% of hiring managers who researched job candidates via social networking sites said they found content that helped to solidify their decision to hire the candidate.

Top Influencing factors

48% - candidates background supported their qualifications for the job

43% - candidate had great communication skills

40% - candidate was a good fit for the companys culture

36% - candidates site conveyed a professional image

31% - candidate had great references posted about them by others

30% - candidate showed a wide range of interests

29% - candidate received awards and accolades

24% - candidates profile was creative

Recommendations:

Give and Receive

Promoting your business through you LinkedIn Profile

Include Slideshows from Slideshare, or Box.net, of Google Docs.

Include a Video (through Slideshare)

Upload powerpoints.

Integrate your personal Blog.

Link to your company website

Promoting your business through Groups and Questions &Answers

Include an image here of group questions.

Include an image of Q&A here.

LinkedIn Groups

There are groups of all shapes and sizes, from industry trade groups, to local associations and chambers of commerce, to alumni organizations, to recreation and sports groups.

You can join up to 50 groups.

Become a member and engage the group. Dont just jump in and start selling.

Dont SELL in social media educate!

LinkedIn Groups Ways to Engage!

Get involved in discussions. Pay-it-forward. Not only are you helping others, but you are adding backlinks and social footprints back to your profile.

Ask questions in the groups.

Make announcements.

Hold Webinars or Teleseminars to provide information. Promote these in the groups.

Most importantly, build relationships.

LinkedIn Questions & Answers

Questions and Answers is great section of LinkedIn for promoting your business. Its not simply about promotion, but building your credibility.

People ask questions in your niche or area of expertise. If you answer the question, your answer is publicly available (if desired) and others can see your response.

If the person asking the question thinks your answer was the best, you get a star. The stars go on your profile (kind of like the gold star on the fridge when you were a kid).

The answers dont go away, so months into the future your expertise is still visible with a link to your profile, of course.

My Social Networking Stats

LinkedIn Connections - Over 7,000

Facebook Friends 300+

Twitter Followers 2,300

Job seekers on email campaigns 90,000

Clients on newsletter campaigns 4,000

Network Building

Broad or Deep Network building?

I recommend both! Why?You come up higher in Search Results.

Go deep in your industry with vendors, clients, prospects, competitors, employees, associates, partners, etc.Go broad using TopLinked, and LIONS.

Building a Broad Network

Questions and Answers

The Profile

Headline

Picture

Updates

Recommendations

Connections

Links

Google yourself:

How many times are you listed in the:Top 10? Top 30? Do you control your Personal Brand?

LinkedIn Groups:

Use groups to:

Connect

Join Discussions

Add Value

Learn

Promote

Invite members to events

Thank you!

ProfileLaunchPad.comWhat we do:

* Corporate LinkedIn Training for Sales & Marketing Teams

* Powerful LinkedIn Profile Optimizations

Jonathan@gojobs.com * 949-287-4154