Networking 2.0 - LinkedIn
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Gearing up for Networking 2.0: “Build Up Your Geek Skills”
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11-Sep-2014 -
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Sustaining the development and growth of a business in today’s economy requires an organization to adopt new and more productive means of connecting, or “networking” with people both internally and externally to their organization. One of the critical elements of networking today is the coordinated and consistent use of social media – in particular LinkedIn. Adoption and implementation of LinkedIn, as a part of an overall social media strategy is essential for an organization to be seen, be heard, and most importantly, to stake their claim as an industry leading organization.
Transcript of Networking 2.0 - LinkedIn
Gearing up for Networking 2.0: “Build Up Your Geek Skills”
Agenda
IntroductionWhat is LinkedIn?The LinkedIn ProfileUnderstanding the PotentialTo Do List
Who I am
Who are you?
NetworkingNetworking 1.0
NetworkingNetworking 2.0
Agenda
IntroductionWhat is LinkedIn?The LinkedIn ProfileUnderstanding the PotentialTo Do List
What is LinkedIn?
May 2006 – LNKD became profitable
May 2011 – IPO at $45 per share
What is LinkedIn?
“LinkedIn is an interconnected network of experienced professionals from around the world, representing 170 industries and 200 countries. You can find, be introduced to and collaborate with qualified professionals that you need to work with to accomplish your goals.”
What is LinkedIn?
The unique experience you have gained coupled with the unique relationships you have carefully developed gives you a tremendous advantage over the person who does understand the tool but is only beginning to gain experience and develop professional relationships.
Agenda
IntroductionWhat is LinkedIn?The LinkedIn ProfileUnderstanding the PotentialTo Do List
The LinkedIn Profile
Professional Photo
Your BrandingHeadline
The LinkedIn Profile
Who are you?
What do you know?
Be searchable• Experience• Profession• Industry
“SEO”
The LinkedIn Profile
Brief descriptionof company
Bullets foraccomplishments
Make it “SEO”
The LinkedIn Profile
Goal is to reach 100% completion
The LinkedIn Profile
Name and Position 25%
Picture 5%
Summary 5%
Specialties 5%
Education 15%
Past Job 1 15%
Past Job 2 15%
Recommendation 1 5%
Recommendation 2 5%
Recommendation 3 5%
The LinkedIn Profile
Read free E-Book from Neal Schaffer
http://www.windmillnetworking.com/social-media-books
Agenda
IntroductionWhat is LinkedIn?The LinkedIn ProfileUnderstanding the PotentialTo Do List
Understanding the Potential
200 Million People
Understanding the Potential
People you can request a connection to.
People you can request an introduction to.
Understanding the Potential
www.slideshare.net/amover/linked-in-demographics-and-statistics-2011
Understanding the Potential
29% more “six-figure” earners than the average web site
25% of LinkedIn visitors come back 30 times per month
51% of LinkedIn members visit at least once per month
Understanding the Potential
Power!
Understanding the Potential
Awareness Interest Desire Action
Advertising Ad Clicks Views and Time Spent Sales
Marketing Likes and Comments
Views and Time Spent Sales
Sales Networking 2.0
Lead volumeLead quality
Sales Closing Rate
Understanding the Potential
New Powerful way to manage contactsConnect with colleaguesConnect with decision-makersGain mindshare with potential customersBusiness intelligenceGain/share expertise
Understanding the Potential
Widely viewed as most professional social networkLinkedIn is most effective social network for getting B2B company leads200M members and counting!2nd and 3rd degree connection potentialNew AIDA stream potential
Agenda
IntroductionWhat is LinkedIn?The LinkedIn ProfileUnderstanding the PotentialTo Do List
To-Do ListBuild your Network 2.0!
To-Do List
Designate 1 or 2 LinkedIn “Champions”
Build compelling and consistent profiles
Start connecting!
Requesting a Connection
Personalize the message!
“People You May Know”
All of your 2nd degree connections are here to connect with!
“Add Connections”
Public Profile URL
Profile - Recommendations• # of recommendations is one of the
weighting criteria in ranking search results on LinkedIn.
• Recommendations are outside verification of the information in your profile.
• Words are keyword searchable.
• Specific and strategic.
• Obtain from influential connections.
To-Do List
Join relevant “Groups”
Participate!
Develop and implement a Social Media Marketing Strategy
Groups – Find Them
Groups – Join Them
Easy way to find“interesting groups!!!”
Groups – Participate!
“Posting”
Groups – Create One
• Lead discussions
• Grow Contacts and Prospects
• More Company Visibility
• Be a Thought Leader
• Distribute Content
BibliographyCarter, Brian. LinkedIn for Business: How Advertisers, Marketers, and Salespeople Get Leads, Sales, and Profits from LinkedIn. Indianapolis, Indiana: Que Publishing, August 2012.
Elad, Joel. LinkedIn for Dummies. Hoboken, NJ: Wiley Publishing, 2008.
Neal Schaffer (Date of publication?). 30 Minutes to Maximizing LinkedIn, Retrieved May 2, 2013, from http://windmillnetworking.com.
“LinkedIn.” Wikipedia. May 7, 2013, http://wikipedia.org/wiki/LinkedIn.
Sandi Sturm. “Building Up Your Geek Skills: Tips for Small Business.“ Slideshare. May 7, 2013, http://www.slideshare.net/Alaskarama/building-up-your-geek-skills-linkedin.
Jill Frank. “LinkedIn B2B Sales Strategy.” Slideshare. May 7, 2013, http://www.slideshare.net/JillFrank1/linked-in-sales-strategy.
Neal Schaffer. “Maximizing LinkedIn for Business.” Slideshare. May 7, 2013, http://www.slideshare.net/nealschaffer/maximizing-linkedin-for-business.
Looking GoodBilly-Ray!!!
