November 8, 2012

NAACP BATTLEGROUND POLL

_____________________________

Ben Jealous, President & CEO, NAACP Silas Lee, PhD Silas Lee and Associates Matt A. Barreto, PhD Principal Latino Decisions

2012 African American Election Eve Poll

Four States

1,600 African American Voters

400 per state

November 1-5

Live callers, landline & cells

93% were “enthusiastic” about the President, 79% “very enthusiastic”

SUPPORT FOR OBAMA AND BLACK INFLUENCE STATES

African American Vote for President Obama in Four States

98 99 97 97 98

0

20

40

60

80

100

Combined Florida Ohio Virginia Georgia

African American Impact in 2012   Growth in Black vote since 2004 was crucial

African American Impact in 2012   Growth in Black vote since 2004 was crucial

African American Impact in 2012 Additional states where Black vote exceeds the Obama margin Even more states where Blacks + Latinos create a minority influence bloc

ISSUES IN THE 2012 ELECTION

JOBS JOBS JOBS! Most Important Issues among African Americans

What are the most important issues facing the African American community that politicians should address?

•  Jobs!

60%

55%

63% 59%

63%

23% 22% 22% 24% 24% 22%

24% 23%

19% 23%

Four State Total Florida Georgia Ohio Virgina

Jobs/Economy

Education

Health Care

Is there a Federal Role in Protecting Minority Interests?

Despite 81% of African American voters embracing norms of self-reliance, they strongly see a role for the Federal Government.

52%

57%

67%

65%

36%

35%

29%

28%

5%

4%

2%

4%

1%

1%

1%

1%

Affirmative Action

Housing Opportunities

Public Education

Voting Rights

Definitely Yes Yes No Definitely No

RELATIONSHIP TO THE POLITICAL PARTIES

African American Trust in Parties on Civil Rights

Are the parties working hard to address civil rights and equality?

1)  Working Hard

2)  Just saying what minorities want to hear

3)  Don’t care at all… 71%

7%

18%

32%

2%

55%

Democrats

Republicans

Working Hard Just talk Don't care at all

Comparing the Parties on Issues… African Americans see little effort from Republicans on issues of importance.

7%

15%

11%

14%

6%

65%

78%

84%

74%

30%

Working Hard on Poverty

Working Hard on Publc Education

Working Hard on Health Care

Working Hard on Job Opportunities

Working Hard to Reduce Mass Incarceration

Republicans

Democrats

SUPPORTING CIVIL RIGHTS FOR ALL AMERICANS

Strong African American Support for contemporary civil rights issues

34%

27%

53%

71%

23%

23%

27%

21%

7%

9%

7%

2%

24%

31%

8%

3%

0% 20% 40% 60% 80% 100%

Same Sex Marriage Equality (w/ Religious Exemption)

Same Sex Marriage Equality

Comprehensive Immigration Reform w/ Path to Citizenship

DREAM Act

Strongly support Support DK Oppose Strongly Oppose

Strong African American Support for contemporary civil rights issues

Support Same Sex Marriage with Religious Exemption – by Age

Net support Net oppose Edge All 57% 31% +26 18-30 67% 26% +41 31-44 62% 25% +37 45-65 55% 35% +20 66 plus 48% 39% +09 Support will only increase as younger voters come into the electorate

LOOKING TO THE FUTURE

Democrats Without Obama?

Projected enthusiasm for Democrats in 2016 AFTER Obama is significantly lower, suggesting a challenge for Democrats and opportunity for Republicans.

47%

79%

32%

14%

18%

5%

0% 20% 40% 60% 80% 100%

2016 - Without Obama

2012 - With Obama

Very enthusiastic Somewhat enthusiastic Not too enthusiastic Not at all/Don't know

Would you be more likely to vote GOP if:

VOTES ON THE TABLE: With a better record or the right nominee, GOP could attract significantly more African American votes.

14% 15%

14% 13%

15% 14%

19%

13%

11%

13%

Four State Total

Florida Georgia Ohio Virgina

GOP took a stand for civil rights/equality GOP nominated Colin Powell

November 8, 2012

NAACP BATTLEGROUND POLL

_____________________________

Ben Jealous, President & CEO, NAACP Silas Lee, PhD Silas Lee and Associates Matt A. Barreto, PhD Principal Latino Decisions