Opening Video

Duct Tape SOCIALNOMICS

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You Created Your New Video …Now What?

presented by Bill Goldsmith Productions…

A Video Strategy, Marketing & Communications Partner

2copywrite 2011 bill goldsmith productions

The single biggest problem with communication is the illusion that it has taken place.

George Bernard Shaw

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Video Centric Future !

Cisco : Purchased WEBEX in 2007 for 3.2bGoogle: Closes deal YESTERDAY on Motorola $12.5 B Microsoft: 350 M Windows 7 devices shipped in 2012Apple: At $ 183 B the most valuable Brand in history

Steve Ballmer: “Our new plan is to open new Microsoft stores next to or near existing Apple Stores”

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Here are some moves going on amongst the GIANTS in the technology

industry:

Why Videos?CISCO predicts that

*by 2015 Internet video will account for over 62 percent of consumer Internet traffic.

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• Cisco Video

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Why Video?*It would take over 5 years to watch the amount

of video that will cross global IP networks every second in 2015. Every second, 1 million minutes of video content will cross the network in 2015.

*Internet B to B video is now 40 percent of consumer Internet traffic, and will reach 62 percent by the end of 2015, not including the amount of video exchanged through P2P file sharing.

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*YOU TUBE is #3 behind GOOGLE and FACEBOOK as a Search Engine (alexa.com)

* Amongst rumors that Google and Facebook are talking, Microsoft purchased Skype for $8.5 billion in May 2011.

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Why Video?

Why Video

Ask Yourself:

Where are you in the mix of using Video Marketing as an impactful strategy in

your business?

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Marketing with Video

• Web site welcome page• Video Email push message to data base• Video Blog to everyone• Video in Constant Contact Newsletter• LINKEDIN• Facebook• You Tube

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Adding Video to Your Marketing tool box

Increases your Power, Influence and Attraction• Inspire response within 48hrs 80% of the time

(Jupiter Research)• Offers a return of 280% higher than traditional

direct email. (Gartner Research)• Increases Average Dollar Sale ( Forrester Research)

• Increase Referral Potential ( Duct Tape Marketing)

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Email & Video… the Perfect Pair

Effective in maintaining existing Relationships:• 78% customers look forward to email from frequented

business (AOL survey)• 66% said emails generated in existing relationship formed the

basis for best customer service (AOL survey)• It’s easier and cheaper to sell to an existing customer (Bain &

Co.) • Increase the Number of Transactions, more reasons to do

business with you

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Dan Caramanico

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7 Keys to Boost Sales through Video Marketing & Communication

• Personal - get in front of your audience

• Engage – emotions move, engage and enroll

• Real – communicating your sincerity and passion• Savvy – cutting edge technology and you are using it• O-WOW effect gets attention• Non-verbal communication (55% non-verbal-38%

vocal-7% verbal)• A as in V-A-K

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REMEMBERVideos are

PERSONAL…

POWERFUL…

and it gets you FACE-to-FACE

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Tom's Help Desk

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The Magic of Three™-the secret formula-

To Boost Your Sales, Video Marketing Tactics

Rules Of The Game

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The Magic of Three™-the secret formula-

1. Strategy And Structure- You need an over aching strategy & a plan of

what you want to communicate, and how often

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The Magic of Three™-the secret formula-

2. Consistency-You’ve got to be consistent-Marketing is a Process

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The Magic of Three™-the secret formula-

3.Accessibility

- Video gives ACCESS to you- You become REAL and REACHABLE

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If you had to reduce it down to one sentence…..

Connect Communicate Collaborate

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The "expert" takes sole credit for an accidental spark of genius. The genius admits the accident and thanks others for their help.

THANK YOU !

QUESTIONS ?

Bill Borton Web site Conversation

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Meet Michael Goldberg

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Web site app for JW PEPPER

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Richard Townhill PRO Video SONY

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Essential Shift De Yarrison

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Bally Ribbon Mill Trade Show invitation

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Hello Again

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